The document discusses how homebuyers search for homes online and examines eye tracking research. It finds that photos are the most important element, with homebuyers spending the most total time looking at pictures. Descriptions and agent remarks are also relevant. Eye tracking shows common "F and Z" patterns as viewers scan pages. While some myths exist, words like "free" do not always get instant attention. Real estate websites need relevant information across devices to aid buyers in screening homes before contacting an agent. Keeping content fresh and limiting text optimizes websites for how viewers' eyes naturally move.