Every Business
A Software Business
allan kelly
@allankellynet

Hardware is a commodity

Software Skill
Skills to exploit software
technology

Source: Wired for Innovation,
Brynjolfsson & Saunders, 2010
Since 1990 there has been a dramatic
widening in … profits between the
leading and lagging firms in industries
that use technology. …
Non-IT-Intensive industries have not
seen a comparable widening in the
performance gap

Do you want a high-growth
business with big-profits?
Then
Couple yourself to Moore’s Law

Getting the most from IT requires
1. Move from analogue to digital processes
2. Open information access
3. Empower the employees
4. Use performance-based incentives
5. Invest in corporate culture
6. Recruit the right people
7. Invest in human capital
Source: Wired for Innovation,
Brynjolfsson & Saunders, 2010

If you don’t…
… your competitors will

V.

“Software Is Eating The World”
Marc Andreessen

Software Skill
Skills to create software

Software Skill
Skills to manage software

Software Skill
Skills to manage software
Skill to manage the creation of software
OR
Skill to manage the outsourcing of
software
OR
Skill to manage purchase of software

Proof?
Software is everywhere

Norwich
Scotland
Manchester
Bournemouth
Cambridge
Wales
Cornwall

Silicon Canal - Birmingham
Campus North - Newcastle
NISP Connect –
Northern Ireland
Sharp Project –
Manchester
Wired Sussex -

Living in a software World
Software makes the world go round

Software businesses are
everywhere

Every man a
rifleman

Every
company a
software
class MarketMessageCommand {
public:
virtual void Action(MarketContext&) = 0;
....
};
int main() {
LogManager* log(LogFactory());
CmdLineOptions options(argc, argv);
MarketDataStore marketData;
MarketContext context(log, options, &marketData);
MessageSource source;
while (true) {
auto_ptr<MarketMessageCommand> w(source.NextMessage());
w->Action(context);
}
return 0;
}

Software Skills
1. Skills to exploit software technology
2. Skills to manage software
– Manage software development, or
– Manage outsource relationship, or
– Manage purchasing technology
3. Skills to create software

Thank you
allan kelly
@allankellynet
allan@allankelly.net