The book provides an in-depth look at the history and success of Amazon and its founder Jeff Bezos told over the course of 11 chapters. It details how Bezos started Amazon as an online bookstore and through strategic acquisitions and an obsessive customer-centric focus grew it into the largest online retailer in the world. While the book traces Amazon's rise it also examines the chaos of rapidly scaling a company and the controversies around tax policies. Overall, the book offers fascinating insights into how Bezos built Amazon but could have provided more context around some characters and decisions.

1. PRESENTED BY-
ARPIT AGARWAL M15063
DIPINDER KAUR M15008
SAYEED PEER ZADA M15031
MUKESH JAIN M15078
SHALAKA PARATE M15097

2. About the book…
• The Everything Store: Jeff Bezos and the Age of Amazon is authored by Brad Stone.
it is the story of one of the biggest internet success stories
• It is the revealing and definitive biography of Amazon.com, one of the most
successful companies in the world and of its driven, brilliant founder, Jeff Bezos
• Winner of the 2013 Financial Times and Goldman Sachs Business Book of the
Year Award
• Originally published: October 15, 2013. ratings- 4/5: Goodreads 4.8/5: Barnes
& Noble

3. about the author
• Brad Stone is an American journalist and writer. He is an alumnus of the
University School (1989) and Columbia University (1993)
• Before writing for Bloomberg Businessweek, he was a technology correspondent for
the New York Times. He has also worked at Newsweek
• The Everything Store was his first book
• He lives in San Francisco

4. structure
Part I—FAITH
Chapter 1: The House of Quants
Chapter 2: The Book of Bezos
Chapter 3: Fever Dreams
Chapter 4: Milliravi
Part II—LITERARY
INFLUENCES
Chapter 5: Rocket Boy
Chapter 6: Chaos Theory
Chapter 7: A Technology
Company, Not a Retailer
Chapter 8: Fiona
Part III—MISSIONARY
OR MERCENARY?
Chapter 9: Liftoff!
Chapter 10: Expedient
Convictions
Chapter 11: The Kingdom
of the Question Mark

5. Chapter 1:
The House of
Quants

6. “• Amazon.com was an idea floating through one of the most unusual firms
on the wall street: D.E. Shaw & Co
• Discussed many ideas with shaw – one being the everythng store
• thought of quite a few names ( cadabra,inc, makeitso.com)
• Finally settled with amazon.com

7. Chapter 2:
The Book of
Bezos

8. “• Registered the url relentless.com
• Changed the name to amazon
• It Added features like spotligh, reviews, bookmatch, similarities
• Jeff was always an expansive thinker, but access to capital was an enabler
• Amazon had only one true parent

9. Chapter 3:
Fever Dreams

10. “• Motto changed from “ Earth’s largest Bookstore” to “ Books, Music
and more ” to “ The Everything Store ”
• Megadeals: exclusive bookseller on AOL, Yahoo, MSN & Excite
• Acquisitions
- Imdb.com , German webstore Telebuch, British web bookstore
bookpages.com etc.
-pets.com , gear.com, drugstore.com

11. “• Rank every book on Amazon
• Patent : 1-click ordering process
• Amazon auctions – zshops
• PROJECT FARGO
“ Time’s Person of the Year “ & “ The King of cyber commerce ”

12. Chapter 4:
Milliravi

13. “• Dot com burst
“Get Big Fast” -> “ Get our House in Order”
• Amazon coined the term “Milliravi” on bond analyst, Ravi Suria
-How Jeff survived the Slump?
• 10 year partnership with Toys”R”Us
• Inspiration from retail giants : Walmart & CostCo
• Survey to analyse customer buying behaviour
“ Jan, 2002 – first Profitable Quarter for Amazon.com ”

14. Chapter 5:
Rocket Boy

15. “• Entrepreneurial mix
• Space exploration
• Pop gise role
• Pie in the sky
• Christmas gifts on amazon.com
• Bezos in space

16. Chapter 6:
Chaos Theory

17. “• Size bred chaos
• Jeff wilke’s job
• Two pizza teams
• Amazon operating all of its own technology
• Television episode
• Changes in corporate culture
• Create my prime account

18. Chapter 7:
A Technology
Company, Not a
Retailer

19. “• Look inside the book
• Amazon unveiled a web search engine a9.com
• Poisonous amazon culture
• Amazon web services
• Mechanical turk

20. Chapter 8:
Fiona

21. “• Rocket book
• Lab126
• Apple and amazon
• Kindle
• negotiation

22. Chapter 9:
Liftoff!

23. “• Amazon was coming world’s retailers
• Amazon was enjoying what analysts called operating leverage
• Amazon had battled and mastered chaos; ebay was engulfed by it
• Fill broad gaps in amazon’s product lineup
• Dalzell words about bezos

24. “• Amazon had finally mastered its flywheel , it was time to splurge
• Acquisition of zappos
• Can amazon be the walmart of the web
• Enforced agency model and its outcome

25. Chapter 10:
Expedient
Convictions

26. “• Avoidance of collecting state sales tax
• Reintroduction of the bill (taxable presence in his state)
• Amazon’s sales in NY dropped 10 % over the next quarter
• Amazon threatened to close its fulfillment center
• Amazon surrendered in texas and three other places
• Clandestine group inside amazon
• Acquisition of quidsi

27. “• Wusthof vs amazon
• Amazon’s technique called hide the price
• Companies that disavow selling on amazon ultimately return
• Amazon started unit called warehouse deals
• Amazon decided it wanted to buy lovefilm, lovefilm’s acquisition
• Amazon runs hamfisted promotion of its price comparision application for
smartphones
• Bezos’s opinion

28. Chapter 11:
The Kingdom of the
question Mark

29. “
• Polar opposite- jeff bezos & his biological father, ted jorgensen
• “Every anecdote from a customer matters”
• Amazon, not Amazon.com
• some things remained the same

30. “• Will Amazon move to free next-day and same-day delivery for Prime
members?
• Will Amazon one day own its own delivery trucks?
• Will Amazon expand beyond the ten countries where it currently operates
retail websites?
• Will Amazon always buy its products from manufacturers?
• Will antitrust authorities eventually come to scrutinize Amazon and its
market power?

31. Memorable quotes
-Every company in retail stands on the shoulders of the giants
that came before it
(jeffisms)
-Determine what your customers want and work backwards
-This is day 1 for the internet . We have so much to learn.
-If you want to get the truth about what makes us
different its this, We are genuinely customer centric,
we are genuinely long term Oriented and we
genuinely like to invest.

32. Would you recommend
it to others?
definitely!

33. why?
• Its one of those books which you can’t keep down
• Probably would end up on the shelves of entrepreneurs
• Entertaining read for people interested in ecommerce or in stories about
people who bulldoze their way to success
• Truly inspiring

34. • Too many characters, becomes difficult to remember
• Few characters were not coherent as the author starts to mention
Them abruptly
• validation of data is one of the concerns because jeff has given less
inputs
• The author has mentioned jeff and his strategies more but the
Intention behind them isn’t mentioned
Areas of improvement

35. Thanks!

36. QUESTIONS
???