As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
5. YOUR GOALS
Make as much MONEY as
possible, while
annoying as few users
as possible.
Achieve maximum ARPDAU &
LTV without impacting
user retention.
Spend the LEAST AMOUNT
OF TIME worrying about
ad monetization.
1. 2. 3.
์ต๋ํ ๋ง์ Money ๋ฅผ ๋ง๋ค๋ฉด์
๋์์ ๊ฐ๋ฅํ ์ต์ํ์ ์ฌ์ฉ์๋ง
๋ถํธํจ์ ๋๋ผ๋๋ก ํ๋ ๊ฒ
์ ์ ์๋ฅ์ ์ํฅ์ ๋ฏธ์น์ง ์๊ณ
์ต๋์น์ ARPDAU & LTV๋ฅผ ๋ฌ์ฑ
๊ด๊ณ ์์ตํ๋ฅผ ์ผ๋ คํ๋๋ฐ ์์ด
์ต์ํ์ ์๊ฐ๋ง์ ์ฌ์ฉ
9. CHALLENGES WITH TODAYโS TECH
Waterfalls arenโt built for
PROGRAMMATIC.
Waterfalls๋
Programmatic ์ ์ํด
๋ง๋ค์ด์ง์ง ์์๋ค.
10. CHALLENGES WITH TODAYโS TECH
Waterfalls are best when we
have
KNOWN, SET PRICES.
Waterfalls ๋ฐฉ์์ ์ฐ๋ฆฌ๊ฐ ์ ๋ณด๋ฅผ ์๊ณ ์๊ณ , ๋จ๊ฐ๋ฅผ ์ค์ ํ ์ ์์ ๋๋ค
11. CHALLENGES WITH TODAYโS TECH
Buyers lower in the waterfall
DONโT SEE all inventory, or most
valuable inventory.
Waterfall์์ ๋ฎ์ ์์์ buyer๋
๋ชจ๋ inventory์ ๊ธฐํ๋ฅผ ๋ณด์ง ๋ชปํ๊ฑฐ๋
๊ฐ์ฅ ๊ฐ์น ์๋ inventory ๋ฅผ ๋ณด์ง ๋ชปํ๋ค.
12. CHALLENGES WITH TODAYโS TECH
If theyโre in the bottom of the
waterfall, theyโll see less
inventory and PERFORM WORSE.
๋ง์ฝ waterfall์ ํ์ ์์์ ์๋ค๋ฉด, ๋ ์ ์ inventory ์์์
์ข์ง ์์ ํผํฌ๋จผ์ค๋ฅผ ๊ฒฝํํ ๊ฒ์ ๋๋ค.
13. CHALLENGES WITH TODAYโS TECH
And they CANโT SUBMIT
dynamic pricing.
๊ทธ๋ฆฌ๊ณ ์ค์๊ฐ์ผ๋ก ๋ณ๋ํ๋ ๋จ๊ฐ (Dynamic Pricing)
๋ฅผ ์ ๊ณตํ์ง ๋ชปํฉ๋๋ค.
14. CHALLENGES WITH TODAYโS TECH
Waterfalls are
DIFFICULT TO MANAGE.
Waterfalls ๋ฐฉ์์
๋งค๋์ง ํ๊ธฐ ์ด๋ ต์ต๋๋ค.
15. CHALLENGES WITH TODAYโS TECH
And
theyโre
sloooooow.
๋ํ, waterfall ๋ฐฉ์์
๋งค์ฐ ๋๋ฆฝ๋๋ค.
16. CHALLENGES WITH TODAYโS TECH
Many publishers
arenโt getting the
FULL PICTURE from
their mediation
platform.
Transparency.
๋ง์ ํผ๋ธ๋ฆฌ์ ๋ค์
๊ทธ๋ค์ mediation ํ๋ซํผ์์
์ ์ฒด์ ์ธ ํฐ ๊ทธ๋ฆผ์ ๋ณด์ง ๋ชปํ๊ณ ์์ต๋๋ค.
ํฌ๋ช ์ฑ (Transparency)
17. CHALLENGES WITH TODAYโS TECH
Weโre talking
auction metrics,
errors, & other
important data
points for
OPTIMIZATIONS.
Transparency.
ํฌ๋ช ์ฑ
์ฐ๋ฆฌ๋ ์ต์ ํ๋ฅผ ์ํ ๊ด๊ณ ๊ฒฝ๋งค์ metrics, ์๋ฌ, ๊ทธ๋ฆฌ๊ณ
๋ค๋ฅธ ์ค์ํ ๋ฐ์ดํฐํฌ์ธํธ์ ๋ํด ๋งํ๊ณ ์์ต๋๋ค.
19. HEADER BIDDING
Header bidding is an advanced
PROGRAMMATIC technique.
ํค๋๋น๋ฉ์ ๊ณ ๊ธ PROGRAMMATIC ๊ธฐ์ ์ ๋๋ค.
20. HEADER BIDDING
Wherein publishers offer inventory to multiple
ad exchanges in the header bidding auction
SIMULTANEOUSLY before making calls to their ad
servers.ํผ๋ธ๋ฆฌ์ ๊ฐ ๊ด๊ณ ์๋ฒ๋ฅผ ํธ์ถํ๊ธฐ ์ ์ ์ ์ฐฐ ๊ฒฝ๋งค์์
๋์์ ์ฌ๋ฌ ad exchange ์ ์ธ๋ฒคํ ๋ฆฌ๋ฅผ ์ ๊ณตํ๋ ๊ฒ์ ๋๋ค.
21. HEADER BIDDING
The winner of the header bidding
auction gets INJECTED into the
header bidding slot of the waterfall
auction.
The header bidding auction์ ์ ์ฐฐ์๋
Waterfall auction์ header bidding ์ฌ๋กฏ์
ํฌ์ฌ๋ฉ๋๋ค.
27. UNIFIED AUCTIONS
across ALL ad sources, with support
for DYNAMIC BIDS from programmatic
buyers.
programmatic ๊ตฌ๋งค์๋ค๋ก๋ถํฐ ๋ชจ๋ ๊ด๊ณ ์์ค์ ๊ฑธ์น ์ค์๊ฐ ์ ์ฐฐ ์ง์
28. UNIFIED AUCTION PROS
Capture MAXIMUM CPM/PRICE
for every single
impression.
1.
Allows inventory to be
seen by ALL BUYERS.
2.
ELIMINATE LATENCY
caused by waterfall.
3.
ELIMINATE IMPRESSION
LEAKAGE caused by
waterfall.
4.
MINIMIZE TEDIOUS WORK
managing waterfall.
5.
1. ๋ชจ๋ ๊ฐ๊ฐ์ ๊ด๊ณ ๋ ธ์ถ์
์ต๋์น์ CPM/PRICE๋ฅผ ์์งํ์ .
2. ๋ชจ๋ ๊ตฌ๋งค์๊ฐ inventory๋ฅผ ๋ณผ ์ ์๋๋ก ํ์ฉ.
3. waterfall๋ก ์ธํ ๋๊ธฐ ์๊ฐ ๋ฐฉ์ง
4. Waterfall๋ก ์ธํ ๋ ธ์ถ ๋๋ฝ ๋ฐฉ์ง
5. waterfall ๊ด๋ฆฌ๋ก ์ธํ ์ง๋ฃจํ ์ผ ์ต์ํ
37. ADDITIONAL RESOURCES
eBook:
Everything You Need to Know About Header Bidding: Separating Fact from Fiction
Whiteboard Video:
How Open Auctions and In-App Header Bidding are Better than Waterfalls
Animated Video:
OpenAuction Explained
Blog Posts:
16 Mediation Questions You Need to Answer
Seven Reasons Why You Shouldn't Ignore Mobile Ad Mediation