a presentation made by Ludovic Privat, editor & co-founder of GPSBusinessNews.com at a seminar organized by Ordnance Survey Ireland and Enterprise Ireland in May 2011
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
From Juha Laurila who has been leading Nokia Research Center (NRC) in Lausanne since its establishment in spring 2008. Juha joined Nokia Research Center in 2000 and previously played various roles related to wireless systems research. He received PhD from Vienna University of Technology in 2000 and MSc from Helsinki University of Technology in 1995.
http://research.nokia.com/centers/lausanne/index.html
Disruption: Maps - Presentation by Marcus Thielking, CMO & CFO of Skobbler at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Indoor Location: Wifi e beacons no varejoThoughtworks
- O que é Indoor Location?
- Técnicas para rastrear consumidores
- Sensores WIFI e triangulação
- Beacon e sua mobile app
- Varejo
- Benefícios ao consumidor
- Análise de comportamento
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
From Juha Laurila who has been leading Nokia Research Center (NRC) in Lausanne since its establishment in spring 2008. Juha joined Nokia Research Center in 2000 and previously played various roles related to wireless systems research. He received PhD from Vienna University of Technology in 2000 and MSc from Helsinki University of Technology in 1995.
http://research.nokia.com/centers/lausanne/index.html
Disruption: Maps - Presentation by Marcus Thielking, CMO & CFO of Skobbler at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Indoor Location: Wifi e beacons no varejoThoughtworks
- O que é Indoor Location?
- Técnicas para rastrear consumidores
- Sensores WIFI e triangulação
- Beacon e sua mobile app
- Varejo
- Benefícios ao consumidor
- Análise de comportamento
Mobile content-centric applications are coming to an enterprise near you! Why do you need them? What are the constraints and opportunities of mobile ECM development? What technologies are available and what solutions will Nuxeo propose to help developers create these applications?
Presentation of the introduction of TomTom Geospatial for Oracle (TTG4O) solution given @ Oracle Open World 2011 in San Francisco. TTG4O alows for seamless integration into the Oracle Spatial database and the use of the functionalities: geocoding, routing and display in combination with Oracle Mapviewer.
Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-...Lobary
NFC World Congress, Sophia Antipolis, September 20th 2011 : "Is there any French touch for mobile NFC ecosystem's national take off". by Francois Lecomte, md of the Forum SMSC and Program Comittee Chair.
Presentation made for the 2nd edition of Paris2.0, on March 2010.
Marketers currently address very little touchpoints along the consumer experience lifecycle. Mobile internet with location-based or augmented reality services relying on smartphone sensors open many opportunities.
Mobile applications are a hot topic these days. This presentation will take you through a journey of a mobile application development project from a project manager’s eyes. The presentation will discuss different phases of the project from definition to design to development. A couple different mobile applications will be demonstrated during the presentation. One application is a North Dakota road conditions app and the other a park and recreation app. Finally, the presentation will discuss the technology used and lessons learned through the journey.
This article (in French) explains how Geoflex has developed original PPP-RTK solutions (Precise Point Positioning with Real Time Kinematic capabilities) to reduce the convergence time of PPP (from 30 minutes to a few minutes) by adding a priori atmospheric data in the PPP calculation.
Mobile content-centric applications are coming to an enterprise near you! Why do you need them? What are the constraints and opportunities of mobile ECM development? What technologies are available and what solutions will Nuxeo propose to help developers create these applications?
Presentation of the introduction of TomTom Geospatial for Oracle (TTG4O) solution given @ Oracle Open World 2011 in San Francisco. TTG4O alows for seamless integration into the Oracle Spatial database and the use of the functionalities: geocoding, routing and display in combination with Oracle Mapviewer.
Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-...Lobary
NFC World Congress, Sophia Antipolis, September 20th 2011 : "Is there any French touch for mobile NFC ecosystem's national take off". by Francois Lecomte, md of the Forum SMSC and Program Comittee Chair.
Presentation made for the 2nd edition of Paris2.0, on March 2010.
Marketers currently address very little touchpoints along the consumer experience lifecycle. Mobile internet with location-based or augmented reality services relying on smartphone sensors open many opportunities.
Mobile applications are a hot topic these days. This presentation will take you through a journey of a mobile application development project from a project manager’s eyes. The presentation will discuss different phases of the project from definition to design to development. A couple different mobile applications will be demonstrated during the presentation. One application is a North Dakota road conditions app and the other a park and recreation app. Finally, the presentation will discuss the technology used and lessons learned through the journey.
This article (in French) explains how Geoflex has developed original PPP-RTK solutions (Precise Point Positioning with Real Time Kinematic capabilities) to reduce the convergence time of PPP (from 30 minutes to a few minutes) by adding a priori atmospheric data in the PPP calculation.
With 50 expert speakers and 170 senior attendees, The Fourth annual ConnecteDriver conference (Feb1-2, 2017) is a must attend event that offers the right mix between the automotive, mobile and consumer electronics industry, with a strong focus on the driver.
Study HERE SBD - How autonomous vehicles could relieve or worsen traffic cong...Ludovic Privat
The utopian vision of autonomous cars and a world where traffic issues are null is a generation away, according to this whitepaper from HERE and SBD research, which also asserts that advancement in autonomous vehicles will be gridlocked without the cooperation of all stakeholders.
Inrix competitive parking lot benchmark against ParkopediaLudovic Privat
Inrix competitive parking lot benchmark against Parkopedia. While SBD is a well respected research firm we see several limitations in this study and the way their results are promoted by INRIX.
2015 UBI Research Results for the Consumer Market - LexisNexisLudovic Privat
The 2015 Annual LexisNexis Consumer UBI Study was conducted with over 4,000 total consumers to test existing and new concepts in the market. Some of the findings included:
Overall consumer awareness has leveled off since 2013, suggesting that carriers should consider alternative ways of presenting UBI to consumers
Discounting deductibles, rather than premiums, could be a more sustainable and profitable way to drive adoption
Messaging around safety may be even more effective than a discount-centric approach
Also included is a case study illustrating how AAMI, a leading Australian insurer, launched a highly successful UBI campaign without a discount.
6. Network-based location
• Passive location of handsets by
wireless operators
• Uses cases
• LBS for feature phones (non-GPS)
• People and asset tracking
• Notifications: weather alerts, location-based
advertising, etc...
• Safety & security: credit card authorization,
location-based gambling
• Location aggregation across multiple
networks
• US cross carrier location available (Location
Labs, LOC-Aid, Technocom)
• Cross operator location likely to reach EU
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7. Indoor location
• Need for indoor
location: shopping
malls, train stations,
airports,
supermarkets, trade
shows
• Indoor as the next
location challenge
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8. Indoor location techs
• GPS pseudolytes: Insiteo
• WLAN triangulation: Pole Star
• Bluetooth beacons: Nokia
Research Center
• Sound: Shopkick
• NFC?
• Sensors: inertial positioning
• Challenge = scalability
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9. Ecosystem
Location technologies
Content Platforms
Apps
Monetization & Distribution
End users
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10. Geo-Content Trends
• From static towards dynamic content
• real-time traffic, speedcams, weather,
check-ins, reviews, local deals, etc...
• Open Datadata from governments,
geospatial
- open access to
local authorities
• Crowdsourcing + handsets as local
probes
• Facing the “free“ model
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11. Location technologies
Content Platforms
Apps
Monetization & Distribution
End users
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12. LBS Platforms
• Platform that provides support for map/
routing/geocoding/places directory
• Three types of players
• Local: i.e. MapQuest (US),Yandex (Russia),
Mappy (France)
• White label: deCarta, Maporama, etc...
• Global: Google, Microsoft, Nokia
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13. Location technologies
Content Platforms
Apps
Monetization & Distribution
End users
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15. Angry Birds vs the long tail
• Discovery problem plaguing the App
store consumer experience
• Alternatives for developers?
• Handset preloads
• Wireless operators
• HTML5: Web Apps vs Native Apps?
• Location component in HTML5
• 1. 7 Billion location-enabled browsers
expected in 2016 (ABI Research)
• Discovery and monetization
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16. Monetization
• Many Possibilities
• One time payment
• Subscription
• Freemium
• Ad supported
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17. Consumers Prefer Free LBS Apps
90 %
80 %
80 %
73 %
72 %
71 %
70 %
66 %
60 %
50 %
Only Use Free Apps
US UK Germany Canada
Japan
Cross Tab Marketng Services - Microsoft - Dec 2010
1500 interviews among the general population across US, UK, Germany, Canada, and Japan.
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18. Location-based Ads: a reality?
• A few market pointers: effectiveness &
volume
• TeleNav 3.8% CTR - 24% drive to location
rate. 40m searches /month.
• NAVTEQ LocationPoint/ Poynt: 2.68%
CTR. Post-click user engagement from
4.49% to as high as 11.25%
• NAVTEQ/Nokia Maps/McDo: 7% CTR;
39% downloaded routes
• xAD network: 250m local searches/month
• WHERE Inc. network: 2B impressions/
month (acquired by eBay)
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19. But paid (& freemium)
are not dead
• Coyote (€1.59+€49.99/year) #1 in revenue
French App store.
• NAVIGON Select Telecom (free app) #2 in
revenue in German App store thanks to in-
app purchase.
• Golfshot ($29.99) #43 in revenue in US
App store.
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20. Ecosystem
Location technologies
Content Platforms
Apps
Monetization & Distribution
End users
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21. Consumer adoption
Services used Tota
Half respondents report using LBS Base 771
l
GPS navigation 70%
Weather alerts 46%
51 % Traffic updates 38%
Restaurant info/reviews 38%
Locating the nearest
36%
convenience services
Shopping/coupons
(gas, coffee shops, etc.) 33%
Find nearest ATM
(special offers) 26%
49 % Get movie show times 22%
Local news 20%
Yes Social networking 18%
No Gaming 10%
Geo-tagging photos 6%
Enhanced 911 5%
Locating your children 3%
Other 6%
Cross Tab Marketng Services - Microsoft - Dec 2010
1500 interviews among the general population across US, UK, Germany, Canada, and Japan.
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22. Privacy backlash has started
Google stops Apple found
Street View caching unencrypted
in Germany logs of wifi/cell-ID
250,000 households places around user location
asked search engine on iOS & Mac
to remove devices
their home picture
May
Google fined
€100,000
by CNIL (France) April Google offices
over Streetview raided by South
& Latitude issues March Korean Police
looking for evidence
Apple iOS 4 of user’s location
Privacy terms 2011 Dutch police found misuses in AdMob
using TomTom data
to place speedcams
Foursquare
user location
June July leak found
by hacker
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