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How to turn technology onto our side: Web 2.0 skills for personal marketing and advocacy

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How to turn technology onto our side: Web 2.0 skills for personal marketing and advocacy

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Workshop at the "Global Women’s Fair: Sharing Best Practice in Support of Women Users, and Women Library and Information Workers" wich took place on Friday, 13th August at the Gothenburg University Library in the WLIC IFLA 2010 Congress

Workshop at the "Global Women’s Fair: Sharing Best Practice in Support of Women Users, and Women Library and Information Workers" wich took place on Friday, 13th August at the Gothenburg University Library in the WLIC IFLA 2010 Congress

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How to turn technology onto our side: Web 2.0 skills for personal marketing and advocacy

  1. 1. Howtoturntechnologyontoourside<br />Web 2.0 skillsfor personal marketing and advocacy<br />Global Women’s Fair: Sharing Best Practice in Support of Women Users, and Women Library and Information Workers<br />Friday, 13th August<br />Gothenburg University Library<br />Nicholas Robinson-Garcia<br />EC3ResearchGroup<br />University of Granada<br />
  2. 2. Briefintroduction<br />Whatwillyoulearn in thisworkshop<br />Haveaninsight of thedifferenttools Web 2.0 offersyou and howto use themfor personal marketing and advocacy<br />
  3. 3. So makethemost of it…<br />---AND ENJOY!<br />
  4. 4. Butwait!<br />
  5. 5. Whichpathshouldwefollow?<br />Module I: Going back tobasics<br />Module II: Developingstrategiesforselfpromotion<br />I have a blog, nowwhat?<br />Howtodevelop a successfulstrategy<br />Combiningdifferenttoolstopublicise my professionalactivities<br />Hints and tips<br />Whatisallthis Web 2.0 stuffabout?<br />Blogs and microblogging<br />Description<br />Why use it<br />Exercises<br />
  6. 6. Module 1<br />Going back tobasics<br />
  7. 7. Whatisallthis Web 2.0 stuffabout?<br />A bit of history<br />The concept appeared in 2004 as a tagforthosecompanieswhichsucceededthe “dotcombubble” (2001)<br />
  8. 8. Funnyenough, theyallhadmanycharacteristics in common<br />
  9. 9. Funnyenough, theyallhadmanycharacteristics in common<br />
  10. 10. Howcouldwe define Web 2.0?<br />Thereisn’t a consensusonitsdefinition<br />Web-basedapplicationscharacterisedbyallowingtheinteractionbetweenusers, offeringthemeansforcreativity, communication and sharing<br />
  11. 11. Web 2.0 isallthese…<br />
  12. 12. … and more<br />Web 2.0 is all these…<br />
  13. 13. Actually, wecoulddivided Tools 2.0 in threedifferentgroups<br />The Web as a platform<br />The Social Web<br />Web 2.0<br />Data: sharing and remixing<br />xing.es<br />Margaix Arnal, Dídac. Concepto de Web 2.0 y de Biblioteca 2.0. III Foro de Especialistas en Información y Documentación de Andalucía. 30 noviembre y 1 diciembre, 2007. Sevilla<br />
  14. 14. Wewilltalkabout<br />Blogs and microblogging<br />
  15. 15. Wewilltalkabout<br />Blogs and microblogging<br />Wewillfollowthisscheme<br /><ul><li>Description
  16. 16. Why use it
  17. 17. Exercises</li></li></ul><li>Blogging: Whatonearthis a blog?<br />Description<br />
  18. 18. Blogging: Whatonearthis a blog?<br />Software<br />http://www.blogger.com<br />http://wordpress.com<br />Gettingpractical<br />Description<br />
  19. 19. Blogging: What’sallthefussabout?<br />It has become a worldwidephenomenonallowingcommunication…<br />… beyongnationalborders<br />Why useit<br />
  20. 20. Blogging: What’sallthefussabout?<br />It has become a worldwidephenomenonallowingcommunication…<br />… beyongnationalborders<br />http://desdecuba.com/generaciony<br />Why useit<br />
  21. 21. Blogging: What’sallthefussabout?<br />It has become a worldwidephenomenonallowingcommunication…<br />… beyongnationalborders<br />… beyondgenerations<br />Why useit<br />
  22. 22. Blogging: What’sallthefussabout?<br />It has become a worldwidephenomenonallowingcommunication…<br />… beyongnationalborders<br />… beyondgenerations<br />http://amis95.blogspot.com<br />Why useit<br />
  23. 23. Blogging: What’sallthefussabout?<br />It has become a worldwidephenomenonallowingcommunication…<br />… beyongnationalborders<br />… beyondgenerations<br /><ul><li>It has madeinformationbi-directional</li></ul>Why useit<br />
  24. 24. Blogging: What’sallthefussabout?<br />It has become a worldwidephenomenonallowingcommunication…<br />… beyongnationalborders<br />… beyondgenerations<br />Blogs<br /><ul><li>It has madeinformationbi-directional</li></ul>Nowwe can expressouropinions<br />Why useit<br />
  25. 25. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Exercises<br />
  26. 26. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Exercises<br />
  27. 27. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Create a blog<br />Exercises<br />
  28. 28. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Create a blog<br />Exercises<br />
  29. 29. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Create a blog<br />Exercises<br />
  30. 30. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Create a blog<br />Choose a cooltemplate<br />Exercises<br />
  31. 31. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Create a blog<br />Choose a cooltemplate<br />Exercises<br />
  32. 32. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Create a blog<br />Choose a cooltemplate<br />Exercises<br />
  33. 33. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Create a blog<br />Choose a cooltemplate<br />Explore thedifferentoptions!<br />Exercises<br />
  34. 34. Let’sgetdowntobusiness!<br />Log in orregister in Blogger<br />Create a blog<br />Choose a cooltemplate<br />Write a post presentingyourselves and explainingyourintereston Web 2.0<br />Exercises<br />
  35. 35. Microblogging: Networkingthroughtweets<br />Twitteristhemainplatformformicroblogging<br />Description<br />
  36. 36. Microblogging: Networkingthroughtweets<br />Twitteristhemainplatformformicroblogging<br />Itallows up to 140 characters per message/tweet<br />Description<br />
  37. 37. Microblogging: Networkingthroughtweets<br />Twitteristhemainplatformformicroblogging<br />Itallows up to 140 characters per message/tweet<br />Whyjust 140 characters<br />Description<br />
  38. 38. Microblogging: Networkingthroughtweets<br />Twitteristhemainplatformformicroblogging<br />Itallows up to 140 characters per message/tweet<br />Itistheperfect place fornetworking<br />Description<br />
  39. 39. Microblogging: Networkingthroughtweets<br />Twitteristhemainplatformformicroblogging<br />Itallows up to 140 characters per message/tweet<br />Itistheperfect place fornetworking<br />Itlet’syouembedyourtweetsonyourwebsiteor Web 2.0 servicessuch as Facebook, Blogger, etc.<br />Description<br />
  40. 40. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />Microblogging: Networkingthroughtweets<br />Why useit<br />
  41. 41. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />Microblogging: Networkingthroughtweets<br />Why useit<br />
  42. 42. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />… networking, conversing<br />Microblogging: Networkingthroughtweets<br />Why useit<br />
  43. 43. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />… networking, conversing<br />Microblogging: Networkingthroughtweets<br />Why useit<br />
  44. 44. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />… networking, conversing<br />… learning, keeping up to date<br />Microblogging: Networkingthroughtweets<br />Why useit<br />
  45. 45. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />… networking, conversing<br />… learning, keeping up to date<br />Microblogging: Networkingthroughtweets<br />Why useit<br />
  46. 46. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />… networking, conversing<br />… learning, keeping up to date…<br />… And you can place itwhereveritsuitsyoubest<br />Microblogging: Networkingthroughtweets<br />Why useit<br />
  47. 47. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />… networking, conversing<br />… learning, keeping up to date…<br />… And you can place itwhereveritsuitsyoubest<br />Microblogging: Networkingthroughtweets<br />Why useit<br />
  48. 48. Itofferstheperfectservicefor…<br />… selfpromotion, publicising<br />… networking, conversing<br />… learning, keeping up to date…<br />… And it can be placed whereveritsuitsyoubest<br />Microblogging: Networkingthroughtweets<br />http://biblioteca.unirioja.es/<br />Why useit<br />
  49. 49. Open anaccountonTwitter<br />So let’stweet!<br />Exercises<br />
  50. 50. Open anaccountonTwitter<br />So let’stweet!<br />Exercises<br />
  51. 51. Open anaccountonTwitter<br />Tweetyour blog usingthe #IFLA2010 hashtag and #IFLAWomen2010 - thatwillbeourhashtag<br />So let’stweet!<br />Exercises<br />
  52. 52. Open anaccountonTwitter<br />Tweetyour blog usingthe #IFLA2010 hashtag and #IFLAWomen2010, thatwillbeourhashtag<br />So let’stweet!<br />URL SHORTENER<br />Exercises<br />
  53. 53. Open anaccountonTwitter<br />Tweetyour blog usingthe #IFLA2010 hashtag and #IFLAWomen2010 - thatwillbeourhashtag<br />Nowsearchforyourcolleagues’ tweets and blogs!<br />So let’stweet!<br />Exercises<br />
  54. 54. And keeponnetworking!<br />http://www.blogsbywomen.org<br />
  55. 55. And keeponnetworking!<br />My blog:<br />docu ¿qué?http://entreolasdeinformacion.blogspot.com<br />My Twitteraccount:<br />@nrobinsongarciahttp://twitter.com/nrobinsongarcia<br />EC3website and blog:<br />http://ec3.ugr.eshttp://ec3noticias.blogspot.com<br />Nicholas Robinson-Garcia<br />EC3ResearchGroup<br />University of Granada<br />Thankyou!<br />
  56. 56. Module 2<br />Developingstrategiesforselfpromotion<br />
  57. 57. Three rules to break<br />Gettingyourprioritiesright<br />Don’tmixprofessionwith personal stuff<br />Chooseyour post topicscarefully<br />Be original and consistent!<br />I have a blog, nowwhat?<br />
  58. 58. Be like Paul!<br />
  59. 59. Three rules to break<br />Gettingyourprioritiesright<br />Don’tmixprofessionwith personal stuff<br />Chooseyour post topicscarefully<br />Be original and consistent!<br />By Nerma Moore<br />http://www.socialmediaexaminer.com<br />Tactic #1: Plan yourwriting<br />Tactic #2: Create a headlinebank<br />Tactic #3: Time yourself (Watchtheclock)<br />Tactic #4: Use the “Series approach”<br />Tactic #5: Getto “themeat of theproblem”<br />I have a blog, nowwhat?<br />
  60. 60. Howtodevelop a successfulstrategy<br />
  61. 61. Howtodevelop a successfulstrategy<br />
  62. 62. Anexample…<br />Howtodevelop a successfulstrategy<br />
  63. 63. Anexample…<br />STRATEGY FOR SELF PROMOTION AND DISSEMINATION OF ITS ACTIVITY<br />Howtodevelop a successfulstrategy<br />
  64. 64. Anexample…<br />DisseminationonTwitter and Facebook<br />Professional activity<br />Blog entry<br />http://ec3noticias.blogspot.com<br />Howtodevelop a successfulstrategy<br />
  65. 65. Anexample…<br />Being more specific<br />Howtodevelop a successfulstrategy<br />Micro-audiences<br />
  66. 66. Benefits of beingonthe Web<br />Beingpart of a community<br />Beingpart of theconversation<br />Beingamongfriends<br />Howtodevelop a successfulstrategy<br />
  67. 67. Benefits of beingonthe Web<br />Howtodevelop a successfulstrategy<br />
  68. 68. Benefits of beingonthe Web<br />Publishersalreadyknowthem<br />Howtodevelop a successfulstrategy<br />
  69. 69. Combiningdifferenttoolstopublicise my professionalactivities<br />Let’s open anaccountonFacebook and Twitter<br />Exercises<br />
  70. 70. Combiningdifferenttoolstopublicise my professionalactivities<br />Let’s open anaccountonFacebook and Twitter<br />Exercises<br />
  71. 71. Combiningdifferenttoolstopublicise my professionalactivities<br />Let’s open anaccountonFacebook and Twitter<br />SearchforfriendsonFacebook (you can use yourGmailaccount)<br />AddtheTwitterapplicationtoyourFacebookaccount<br />Starttweeting!<br />Exercises<br />
  72. 72. So let’stweet!<br />Tweetyour blog usingthe #IFLA2010 hashtag and #IFLAWomen2010 - thatwillbeourhashtag<br />And nowsearchforyourcolleagues’ tweets!<br />And meetthemonFacebook!<br />
  73. 73. And keeponnetworking!<br />My blog:<br />docu ¿qué?http://entreolasdeinformacion.blogspot.com<br />My Twitteraccount:<br />@nrobinsongarciahttp://twitter.com/nrobinsongarcia<br />EC3website and blog:<br />http://ec3.ugr.eshttp://ec3noticias.blogspot.com<br />Nicholas Robinson-Garcia<br />EC3ResearchGroup<br />University of Granada<br />Thankyou!<br />
  74. 74. And keeponnetworking!<br />Images<br />Herramientas: Olaya B | Gettingtherightresult: ClimateProgress | Brandon Smolders: Margaret Bourke-White | Itis a longway: MassimoValiani| Nichtallein das ABC: Homo Sapiens | Red reflection: Jens Erik Mikkelsen | Workingtogether: Lumaxart | I’mthinking of…: DavideRestivo | Logo 2.0: Ludwig Gatzke | BloggingReadiness: cambodia4kidorg | Question!: Stefan Baudy | Britaingoing blog crazy: Annie Mole| Fogbirdstelephonewireclose: Zen | Thegenesis of a tweet: Geek and Poke | GöteborgsUniversitet: jaime.silva | Polar Bear: The Fox and the Polar Bear | Paul theOctopus: STRDEL, Getty | Goodquestion: e-magic | Floatingnetwork: WebWizzard<br />Nicholas Robinson-Garcia<br />EC3ResearchGroup<br />University of Granada<br />

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