The first two values of PRSA's Code of Ethics is responsible advocacy and honesty. Sounds simple? Sometimes the choices are more vexing. Former Press Secretary Jody Powell asked whether a PR pro had "the right to lie?" And what is "green washing" and "pink washing?"
The first two values of PRSA's Code of Ethics is responsible advocacy and honesty. Sounds simple? Sometimes the choices are more vexing. Former Press Secretary Jody Powell asked whether a PR pro had "the right to lie?" And what is "green washing" and "pink washing?"
Developing Engaging Content for Content MarketingBrian Huonker
Traditional marketing channels have become ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build a brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
In this session, you will learn how to create content based on your strategic plan for your content marketing and social media efforts.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...topnewswireservices
Press Release Power ensures you the Best Press release writing service, press release distribution, Video Press Release Service as per your selected plan. A great wired network for widespread distribution of your press release. Linked with several media platforms and having a team of talented journalists we guarantee you the best in market result. Go ahead and submit your press release and see it get popular amongst larger section of audience.
#PRSAMDC - Media Relations in a Disintermediated WorldAndrew Careaga
Presentation to PRSA Midwest District Conference, June 19, 2014, in Springfield, Missouri. What role do public relations and media relations play in a world that is becoming increasing disintermediated? This presentation discusses opportunities to rethink our approaches to PR.
Notice a glaring error on your company's Wikipedia page and tempted to change it? Be prepared for a lawsuit. Follow these latest guidelines on correcting or adding information so you won't find yourself in trouble with the Wikipedians (yes, this is a real word).
1. Company Description and Backgrounda. Weight Watchers was cr.docxmonicafrancis71118
1. Company Description and Background
a. Weight Watchers was created by Jean Nindetch in 1963 when she began to invite her friends and neighbors so that they can discuss their weight loss issues and how they could lose weight successfully. The basic concept of WW plan consisted of two components: the WW program and group support. Comprised of a food plan and an activity plan. WW eliminated counting calories by introducing a point system.
b. Targeted women 25 to 55
c. 2017 about 1 million members who attended 32,000 WW meetings around the world organized by more then 9,000 leaders who had successful lost weight using WW.
d. Record high revenue 2011 $1.8 billion, in 2012 a slight reduction occurred but beat all pre-2011 numbers, in 2013 is when business began take a turn for the worse.
e. December 2015, WW launched a SmartPoints system which was a scale for food management. It was introduced to work along with a new weight management program called “Beyond the Scale.” Even thought doctors and nutrition’s approved the program, then-CEO David Kirchhoff felt it wasn’t enough because the programs didn’t take into account social, environmental and behavioral factors that led members to fail at their weight loss journey. Shortly after in August 2013, CEO Kirchhoff resigned in order to “pursue other opportunities” which left WW struggling to adjust their business strategy in the Internet Age.
2. Problems Posed In The Case
a. CEO Jim Chambers resigned in September 2016 afterward a tumultuous year with stock prices dropping 54% that year alone and seven straight quarters of declining sales.
b. Next generation diet programs and online apps like MyFitnessPal and FitBit were providing the same services for free of charge. CEO Chambers admitted that “consumers have changed and that WW hadn’t kept the pace.”
c. As obesity levels increased worldwide, the market for weight loss products was growing exponentially, however, WW had to increase customer value and seek new target segments to fend off competitors from traditional rivalry’s like Nutrisystem, Slim Fast, Medifast, Jenny Craig and the Biggest Loser.
d. Emergence of fad diets
e. Decreased effectiveness of marketing and advertising programs
f. The need for developing new and innovative products and services that could be delivered online or via mobile apps
g. WW International faced stock price volatility because of rival weight management options such as the over-the-counter weight-loss drug Alli launched by GlaxoSmithKline in June 2006 and the development of Allergan’s Lap-Band device.
h. Worldwide Health Organization estimated 2.3 billion people to be overweight by 2015 and more than 700 million obese.
i. The development of effective weight-management methods i.e. pharmaceuticals, surgical options such as the Lap-Band.
3. Financial Analysis
a. In 2017, revenue was 1.3 billion and in 2018 revenue was up by 5.77% at 1.5 billion.
4. Strategic Options
a. During the dot-com era they creat.
Get Listed! Wikipedia Marketing Secrets RevealedCommPRO.biz
A one-hour how-to webinar on getting clients and companies posted on Wikipedia--sponsored by VMS, hosted by CommPRO.biz and persented by Richard Laermer, CEO RLM PR. and Sharon Nieuwenhuis, Acct Manager RLM PR and Wikipedia Marketing Expert ...
Developing Engaging Content for Content MarketingBrian Huonker
Traditional marketing channels have become ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build a brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
In this session, you will learn how to create content based on your strategic plan for your content marketing and social media efforts.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...topnewswireservices
Press Release Power ensures you the Best Press release writing service, press release distribution, Video Press Release Service as per your selected plan. A great wired network for widespread distribution of your press release. Linked with several media platforms and having a team of talented journalists we guarantee you the best in market result. Go ahead and submit your press release and see it get popular amongst larger section of audience.
#PRSAMDC - Media Relations in a Disintermediated WorldAndrew Careaga
Presentation to PRSA Midwest District Conference, June 19, 2014, in Springfield, Missouri. What role do public relations and media relations play in a world that is becoming increasing disintermediated? This presentation discusses opportunities to rethink our approaches to PR.
Notice a glaring error on your company's Wikipedia page and tempted to change it? Be prepared for a lawsuit. Follow these latest guidelines on correcting or adding information so you won't find yourself in trouble with the Wikipedians (yes, this is a real word).
1. Company Description and Backgrounda. Weight Watchers was cr.docxmonicafrancis71118
1. Company Description and Background
a. Weight Watchers was created by Jean Nindetch in 1963 when she began to invite her friends and neighbors so that they can discuss their weight loss issues and how they could lose weight successfully. The basic concept of WW plan consisted of two components: the WW program and group support. Comprised of a food plan and an activity plan. WW eliminated counting calories by introducing a point system.
b. Targeted women 25 to 55
c. 2017 about 1 million members who attended 32,000 WW meetings around the world organized by more then 9,000 leaders who had successful lost weight using WW.
d. Record high revenue 2011 $1.8 billion, in 2012 a slight reduction occurred but beat all pre-2011 numbers, in 2013 is when business began take a turn for the worse.
e. December 2015, WW launched a SmartPoints system which was a scale for food management. It was introduced to work along with a new weight management program called “Beyond the Scale.” Even thought doctors and nutrition’s approved the program, then-CEO David Kirchhoff felt it wasn’t enough because the programs didn’t take into account social, environmental and behavioral factors that led members to fail at their weight loss journey. Shortly after in August 2013, CEO Kirchhoff resigned in order to “pursue other opportunities” which left WW struggling to adjust their business strategy in the Internet Age.
2. Problems Posed In The Case
a. CEO Jim Chambers resigned in September 2016 afterward a tumultuous year with stock prices dropping 54% that year alone and seven straight quarters of declining sales.
b. Next generation diet programs and online apps like MyFitnessPal and FitBit were providing the same services for free of charge. CEO Chambers admitted that “consumers have changed and that WW hadn’t kept the pace.”
c. As obesity levels increased worldwide, the market for weight loss products was growing exponentially, however, WW had to increase customer value and seek new target segments to fend off competitors from traditional rivalry’s like Nutrisystem, Slim Fast, Medifast, Jenny Craig and the Biggest Loser.
d. Emergence of fad diets
e. Decreased effectiveness of marketing and advertising programs
f. The need for developing new and innovative products and services that could be delivered online or via mobile apps
g. WW International faced stock price volatility because of rival weight management options such as the over-the-counter weight-loss drug Alli launched by GlaxoSmithKline in June 2006 and the development of Allergan’s Lap-Band device.
h. Worldwide Health Organization estimated 2.3 billion people to be overweight by 2015 and more than 700 million obese.
i. The development of effective weight-management methods i.e. pharmaceuticals, surgical options such as the Lap-Band.
3. Financial Analysis
a. In 2017, revenue was 1.3 billion and in 2018 revenue was up by 5.77% at 1.5 billion.
4. Strategic Options
a. During the dot-com era they creat.
Get Listed! Wikipedia Marketing Secrets RevealedCommPRO.biz
A one-hour how-to webinar on getting clients and companies posted on Wikipedia--sponsored by VMS, hosted by CommPRO.biz and persented by Richard Laermer, CEO RLM PR. and Sharon Nieuwenhuis, Acct Manager RLM PR and Wikipedia Marketing Expert ...
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.