SlideShare a Scribd company logo
Travel Distribution Summit Asia 2010 The Disparity Of Parity April 29, 2010 Marina Mandarin, Singapore www.lemontreehotels.com
The Lemon Tree Hotel Company ,[object Object],[object Object],[object Object],[object Object]
 
That government is the best which governs the least. Henry David Thoreau
Travel Market Customers Suppliers Retailers Future Past Present
Hotels contribute  a  little over  30% of OTA  total  gross  booking  volumes  but  more  than  60% of  OTA commission/booking fees! Source: HeBS
Trade Disparity  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons For Disparity ,[object Object],[object Object],[object Object],[object Object]
Synergistic Partnership  Demand Commission
Social networks can be incredibly useful in consumer retail. Chris R. Hughes  Co-founder, Facebook
Opportunity ,[object Object],[object Object],[object Object]
Travel Market Customers Suppliers Retailers Dependence Independence Interdependence
Build Trust:  Build Relationships
Build Trust:  Build Relationships
www.lemontreehotels.com [email_address] Thank You

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The Disparity Of Parity, By Rahul Pandit

Editor's Notes

  1. We have consciously allowed a third party independent review site to be linked to our site-this promotes higher conversion. This now exists on the web pages on all hotels. Comparison of conversions from this and other pages is mapped using Google Analytics.