Imagine walking through a long tunnel surrounded by magical images floating, or have an endless field of undulating, twisting and turning scenic images greeting you as you emerge to a destination at an airport. Imagine walking around animated corporate messaging in a lobby that is physically changing from convex to concave as it engages. A wafer-thin double-sided display hangs in a museum, gallery or higher education public space conveying changing visitor information. This isn’t the future, it’s now.