The document outlines the history of signage, highlighting key milestones from Johannes Gutenberg's movable type printing in 1450 to the development of OLED technology by LG. It explains the advantages of OLED displays, including perfect black levels, intense color accuracy, and versatile design options. LG's significant investment in OLED technology has led to a diverse range of applications for both consumer and commercial markets.

1. The Future Looks Like:

2. History of Signage
Johannes Gutenberg invented movable type
printing, and advertising in the modern era was
launched in the form of the handbill
1450

3. History of Signage
1835
The large format American poster (measuring more
than 50 square feet) originated in New York when
Jared Bell began printing circus posters 1835.

4. History of Signage
1926
January 23, John Logie Baird
gave the worlds first public
demonstration of a mechanical
television

5. History of Signage
1940
Color television is invented

6. History of Signage
1970’s
True dynamic signs first came into popular use with
the advent of in-store closed circuit television
networks

7. History of Signage
1980’s
Early adaptations of the first video walls

8. History of Signage
1990’s
Flat Screens gain popularity as
digital signage

9. History of Signage
2000’s
Flat screens start to outsell CRT

10. Now
History of Signage

11. OLED is Here

12. WHAT IS LG OLED?
• Displays which employ an array of
tiny Organic Light Emitting Diodes.
• Completely unlike standard LED
lights, which typically illuminate
behind an LCD panel.

13. WHAT IS LG OLED?
To understand OLED though, you
need to first understand black.

14. WHAT IS BLACK?
Black (noun)
1. The very darkest color owing to
the absence of or complete absorption
of light.

15. In every LG OLED display, as many as
8.3 million pixels individually illuminate.
Meaning, each pixel can power off fully
to create perfect black and infinite
contrast. Against perfect black . . .

16. In every LG OLED display, as many as
8.3 million pixels individually illuminate.
Meaning, each pixel can power off fully
to create perfect black and infinite
contrast. Against perfect black . . .
COLOR TRULY
STANDS OUT.

17. WHY OLED?
INTENSE, ACCURATE COLOR
LG OLED can show details that appear
just above black, because it can turn the
pixels fractionally on.
MORE SHADOW DETAIL
LG OLED provides truer color reproduction
because there is no light bleed from other
pixels to wash the color out.
INFINITE CONTRAST RATIO
LG OLED can maintain incredible image
sharpness when bright objects are next
to dark areas.

18. WHY LG?
Recognizing the superiority of OLED, major players in the consumer electronics
industry have tried to bring OLED televisions to market for years. None have been
successful in perfecting the manufacturing process at scale, particularly for home
theater-ready screen sizes.
Ten years ago, LG Electronics, a pioneer in consumer electronics, made a major
commitment and investment of over $1.5B to develop OLED technology. Today,
LG offers a full lineup of HD and 4K OLED televisions for both consumer and
commercial applications.

19. SOLUTIONS + FORM FACTORS
• Makes breathtaking video walls
that showcase your brand’s
exclusivity
• Virtually limitless expansion with
a thin & seamless design
STANDARD FLAT

20. SOLUTIONS + FORM FACTORS
• A razor-thin and lightweight
display that blends into a wall
• Creates a new kind of harmony
between moving images and
decor
WALLPAPER

21. SOLUTIONS + FORM FACTORS
• Links up to 8 tiles together for a
beautiful customized display
• A dual-sided 4K UHD experience
that stops customers in their
tracks
CURVED

22. SOLUTIONS + FORM FACTORS
• Brings your brand to life in any space
• Swap or mirror content on either side
• Easy integration and remote
management
DUAL SIDED

23. SOLUTIONS + FORM FACTORS
• Two Wallpaper displays back to
back surrounded by a glass
frame
• A dual-sided multimedia display
that’s a work of art
IN-GLASS

24. SOLUTIONS + FORM FACTORS
AND IT’S FLEXIBLE
• Mounts onto curved walls
and waved structures, wraps
around columns
• Creates immersive
environments that were
never before possible

25. SOLUTIONS + FORM FACTORS
OLED displays can be manufactured
using flexible substrates, creating almost
infinite possibilities for design and
deployment.
YES, FLEXIBLE

26. SO WHAT CAN YOU DO WITH LG OLED?

27. Video

28. THE BETTER QUESTION IS,
WHAT WILL YOU DO WITH LG OLED?