This document discusses the concept of social media and the dangers of social engagement. It defines social media as simply social networks, noting that the concepts of socializing and networking have existed for millennia. However, it warns that one's social behavior online can impact their employer if they do not carefully manage their profile, comments, and virtual versus real-world identities. The document provides a case study example of an employee responding inappropriately to an online discussion about oil drilling, contradicting their company's environmental values. It concludes by questioning whether the risks of social media are worth it and provides tips for safe social engagement.