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The Dangers of Being
Social
SHELL UK - ABERDEEN
17.06.2014
ELLA MINTY
Talking? Writing? Networking? Socializing?
What is the “social” in “social media”?
• New concept? - NO
• NewTerm? - NO
• Something simpler? – YES
WE ARE ALL SOCIAL
Ancient Greece ….
Aristotle (384-322 BC)
… and modern times!
• Oxford’s
Advanced
Learner
Dictionary:
a) Connected
with society
• b)activities
with others
What is “social
media”? • Simply said,
nothing more
and nothing
less than a
SOCIAL
NETWORK
SOCIAL MEDIA USERS
BUSINESS VERSUS PERSONAL
Not every one is the same!
INFORMATION GENERATORS INFORMATION CONSUMERS
INFORMATION ANALYSTS
Authors:
1. Share a thought
2. Share an emotion
3. Share an action
4. Instigate an action
5. Elicit a reaction
Followers:
1. Familiarity
2. Curiosity
3. Benchmarking
4. Social acceptance
Observers:
1. Never interact
2. Not “social”
3. Copy/paste
4. Analysts
WORKING IN
THE SMALLEST
WORLD
The Dangers of Being “social”
• Age
• Background
• Cultural diversity
• Religion
• Gender
• Language specifics
• Location
SOCIAL
ENGAGEMENT
Can your social behaviour
have an impact upon
your employer?
CASE STUDY – 08.10.2012, LinkedIn, operator
“group”
Discussion: “If we realize the full potential of the oil and gas resources in the Alaska offshore, generations of
Americans will have the opportunity to directly benefit from industries’ success.”
Outsider’s comment: “Whilst, indeed, generations of Americans "will have the opportunity to directly benefit
from industry's success", how about the environment? We all need energy sources - fossil fuels or renewables- but
at what cost?”
Employee response:“We have mostly already depleted areas of minimal impact, the easy stuff (politically,
economically and environmentally easy). Nobody wants to drill in places with high cost and risk.Tell us where it's
easy and safe and we will go there”
OPERATORVALUES: “Working closely with environmental organisations helps XXX take effective steps towards
preserving the natural world”.
Yes, it is, if:
1. You do not use your job title for personal
comments
2. You understand the difference between
virtual reality and real life
3. If you use it in such a way that it benefits
you and those around you
4. If it can never come back to …
HAUNT YOU
IS IT WORTH IT TO BE SOCIAL?

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The dangers of being social

  • 1. The Dangers of Being Social SHELL UK - ABERDEEN 17.06.2014 ELLA MINTY
  • 3. What is the “social” in “social media”? • New concept? - NO • NewTerm? - NO • Something simpler? – YES WE ARE ALL SOCIAL
  • 5. … and modern times! • Oxford’s Advanced Learner Dictionary: a) Connected with society • b)activities with others What is “social media”? • Simply said, nothing more and nothing less than a SOCIAL NETWORK
  • 6. SOCIAL MEDIA USERS BUSINESS VERSUS PERSONAL
  • 7. Not every one is the same! INFORMATION GENERATORS INFORMATION CONSUMERS INFORMATION ANALYSTS
  • 8.
  • 9. Authors: 1. Share a thought 2. Share an emotion 3. Share an action 4. Instigate an action 5. Elicit a reaction Followers: 1. Familiarity 2. Curiosity 3. Benchmarking 4. Social acceptance Observers: 1. Never interact 2. Not “social” 3. Copy/paste 4. Analysts
  • 10. WORKING IN THE SMALLEST WORLD The Dangers of Being “social” • Age • Background • Cultural diversity • Religion • Gender • Language specifics • Location
  • 11. SOCIAL ENGAGEMENT Can your social behaviour have an impact upon your employer?
  • 12. CASE STUDY – 08.10.2012, LinkedIn, operator “group” Discussion: “If we realize the full potential of the oil and gas resources in the Alaska offshore, generations of Americans will have the opportunity to directly benefit from industries’ success.” Outsider’s comment: “Whilst, indeed, generations of Americans "will have the opportunity to directly benefit from industry's success", how about the environment? We all need energy sources - fossil fuels or renewables- but at what cost?” Employee response:“We have mostly already depleted areas of minimal impact, the easy stuff (politically, economically and environmentally easy). Nobody wants to drill in places with high cost and risk.Tell us where it's easy and safe and we will go there” OPERATORVALUES: “Working closely with environmental organisations helps XXX take effective steps towards preserving the natural world”.
  • 13. Yes, it is, if: 1. You do not use your job title for personal comments 2. You understand the difference between virtual reality and real life 3. If you use it in such a way that it benefits you and those around you 4. If it can never come back to … HAUNT YOU IS IT WORTH IT TO BE SOCIAL?