The concept described is how to build a web searchengine within a niche vertical, and test it lean on a small market (Denmark). The slidedeck was used at an examination at the Danish IT University in Digital Entrepreneurship. Read the full story on how we did it here http://blog.yggdrasil.me/post/53587766041/how-we-build-and-validated-a-startup-concept-in-10 and see the process of which is was done in video here https://vimeo.com/64520024

2. It’s a jungle!

3. Market
Untrustworthy - Confusion - Many
designs
Target group: New mothers - Confused period - No prior
experience - they wont go out and shop as much

4. Solution
Danbits creates a bridge between webshops
and users by selectively exposing the buyers
to recognized sellers.
1 Search
2 Featured

5. Childrenclothes?
Where should I look!
Buy!
(affiliate)

8. Our process: http://vimeo.com/64520024

9. Theory of Science

10. Hypothehis validation
- previewing a data centrisk approach

11. What are people looking for?
✓Words used in the search engine.
Information used to chose featured
products.
What are people doing?
✓Which featured products do people
look at?
✓How much time do users spend on
the site?Converse
shoos
Hummel dress
Molo flyverdragt
Pompom sutsko
Hollys body
Initial tracking points

12. AB testing: Test 1

13. BAD result!

14. SUPER BAD results!

15. AB testing: Test 2 (two changes)

16. Good improvement

17. Awesome improvement!

18. Where are we:

19. ✓.
Where are we:

20. ✓. ✓.( )
Where are we:

21. ✓. ✓.( )
Where are we:

22. Next steps:
✓ Optimize site further
✓ Customer acquisition
✓ Focus on revenue

23. Continue to:

24. Thank you for your time :)
.com