Saxo is a Danish fintech company seeking investors to expand its publishing marketplace platform internationally. The platform currently connects over 1 million Danish authors and readers, generating $40 million in annual revenue and an 82% market share in Denmark. Saxo aims to leverage its successful model in Latin America, Africa, and Asia to access over 1 billion potential new readers across these regions.

1. Set The Word Free

2. Who Is Saxo?
• ~1M Danish customers.
• 40M USD annual revenue.
• 82% market share of online sales.
• Avg 20% CAGR for 8 years
• 9.3/10 rating on Trustpilot.com

3. Pains
No control of rights.
No access to readers.
No transparency.
No money.
Little digital content.
Little relevance.
No community.
Prohibitive pricing.
Authors Readers

4. Solution
Content
Data
Authors Readers
SAXO PUBLISH
• Get inspired
• Build product
• Manage rights
• Market book
• Monitor
SAXO READER
• Get inspired.
• Access.
• Consume.
• Contribute.
Sponsored
SAXO
Marketplace

5. What Do We Do?
Saxo is a marketplace
that connects
authors and readers
Shop
ReadPublish
BI

6. Case: The Model Works
Shop
ReadPublish
BI

7. Saxo is looking for investors to help take the platform international, starting with LatAm and…
• Secure a quality catalogue & further strategic distribution partners.
• Recruit board members/advisors with local market knowledge and a relevant network.
• Get ready for further expansion into Africa and Asia.
Our Ask
Source: Global entertainment and media outlook 2014–2018, PwC, Informa Telecoms &
Media
+1B reader potential
across LatAm,Africa & Asia.

8. Management Team
Team
Board of Directors
• Martin von Haller Grønbæk, Chairman, lawyer specialized in IT, co-founder of several IT companies, professional board member.
• Janus Flösser, Chief Creative Officer, Square Enix Europe, fmr MD of Io Interactive (”Hitman”).
• Per Rasmussen, CEO & Founder, eCapacity, leading Scandinavien e-commerce consultant.
• Martin Frederiksen, CTO, Klean, software development & e-commerce specialist.
• Henrik Schjerbeck, CFO, JP/Politikens Hus (30% ownership of Saxo), chartered accountant.
• Bente Waldstrøm, CIO, NRGi
Jørgen Balle Olesen Peder Skjalm Lissner Peter Hestbæk Mads Kristensen Philip Dahlstrøm
CEO & Founder CFO, fmr TDC (telco) CMO, fmr Rockwoll CTO, fmr Microsoft Head of Bus Dev,
fmr Danske Bank