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UK Telemarketing Companies
There are over 600 telemarketing companies around the
 UK all offering promises of great services, quick results
                   and value for money.
There are 3 different kinds of telemarketing company:
Outbound Calling - Where calls are made to prospects and
                        clients
Inbound Calling - Where calls are received (like a call
           center or secretarial service)
Both - Some telemarketing companies offer both (business
          is tough so they will tackle anything).
Most of these telemarketing companies are small, with
less than 10 staff. Most are set up by ex telemarketers that
   have decided to go it alone and set up businesses for
                        themselves.
Any new business has three objectives:
To bring on new clients
To offer a good service
To generate revenue
Any new telemarketing company needs to generate lots of
       profit in order to afford staff costs, rent costs,
 expenditures and additional things (such as houses, cars,
holiday's etc.) that the owner requires. All this needs to be
    taken into account when discussing the price of the
                          campaign.
Telemarketing Charging Ranges
There are a few different charging models to calling, most
   companies conform to per day, but there are other
                        structures.
Per Day
Calling companies range from freelancers that offer a 1
 man band approach to lead generation and may charge
 £150 per day (plus VAT @ 20%) up to larger established
agencies that charge £600 per day (plus VAT) and maybe a
                       setup fee.
Per Month
Some calling companies charge a monthly retainer for
 ongoing calling which could be £1,000 per month (plus
VAT) up to £6,000 per month (plus VAT) for more targeted
          work or using larger numbers of staff.
Per Call
Smaller calling companies offer a cost per call route
(maybe 50p + VAT) which is a bit more flexible to smaller
businesses. Calls that are not connected are not normally
charged, so smaller businesses can see and track progress
      a lot closer to assess how results are looking.
Generally the smaller the calling business, the cheaper
 they are, as they have less overheads. This could mean
less experience in telemarketing, but could mean a more
                   personalised service.
Why Telemarketing Costs Vary
All calling companies have different charging structures
  based on what they feel they can get away with. This is
 the nature of sales, cost is not about the value, but what
the seller can get away with. Similar to petrol prices these
  days, garages charge £1.40 per liter because people are
 happy to pay that. For a days calling, is people are happy
to pay £400 and feel they are getting value for it, then that
       is what would be charged (maybe a little more).
The most popular form of charging for calling is a day rate
    (sometimes a monthly rate) for both inbound and
    outbound calling on the basis that it can be easily
                       invoiced.
Most telemarketing agencies that are new will start on a
lower day rate (say £150 + VAT) and then increase it once
       they have a regular number of customers.
Tips For Negotiating Costs And Rates
One of the most important factors to consider during 2012
 is results, cold calling and appointment making this year
  will be difficult and unfortunately the customer may be
             stuck with a big bill for calling work.
Work is slow and many businesses are reluctant to buy
without an absolute need; therefore pushing for sort of
      results based work or guarantees is wise.
Ask for guarantees. Many telemarketing agencies will shy
    away from results based calling; however times are
changing and some sort of guarantees are needed to avoid
               high day rates and no results.
Shop around different agencies, there are lots of calling
  companies around and all are hungry for business.
Ask for a trial before committing to a contract. Many
agencies now offer 2-3 days of free calling to prove their
        worth and free trails are quite common.
Times are hard for all businesses and 2012 will be a make
    of break year for a lot of companies across many
   industries (retail, engineering, medical etc.) due to
  changing economics, government cutbacks and lower
                       overseas prices.
For UK businesses, finding a reliable telemarketing
company that can produce results is important; for calling
 companies, the need to go the extra mile and put in the
    extra work to satisfy UK companies is necessary.
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The Costs Of Telemarketing

  • 2. There are over 600 telemarketing companies around the UK all offering promises of great services, quick results and value for money.
  • 3. There are 3 different kinds of telemarketing company:
  • 4. Outbound Calling - Where calls are made to prospects and clients
  • 5. Inbound Calling - Where calls are received (like a call center or secretarial service)
  • 6. Both - Some telemarketing companies offer both (business is tough so they will tackle anything).
  • 7. Most of these telemarketing companies are small, with less than 10 staff. Most are set up by ex telemarketers that have decided to go it alone and set up businesses for themselves.
  • 8. Any new business has three objectives:
  • 9. To bring on new clients
  • 10. To offer a good service
  • 12. Any new telemarketing company needs to generate lots of profit in order to afford staff costs, rent costs, expenditures and additional things (such as houses, cars, holiday's etc.) that the owner requires. All this needs to be taken into account when discussing the price of the campaign.
  • 14. There are a few different charging models to calling, most companies conform to per day, but there are other structures.
  • 16. Calling companies range from freelancers that offer a 1 man band approach to lead generation and may charge £150 per day (plus VAT @ 20%) up to larger established agencies that charge £600 per day (plus VAT) and maybe a setup fee.
  • 18. Some calling companies charge a monthly retainer for ongoing calling which could be £1,000 per month (plus VAT) up to £6,000 per month (plus VAT) for more targeted work or using larger numbers of staff.
  • 20. Smaller calling companies offer a cost per call route (maybe 50p + VAT) which is a bit more flexible to smaller businesses. Calls that are not connected are not normally charged, so smaller businesses can see and track progress a lot closer to assess how results are looking.
  • 21. Generally the smaller the calling business, the cheaper they are, as they have less overheads. This could mean less experience in telemarketing, but could mean a more personalised service.
  • 23. All calling companies have different charging structures based on what they feel they can get away with. This is the nature of sales, cost is not about the value, but what the seller can get away with. Similar to petrol prices these days, garages charge £1.40 per liter because people are happy to pay that. For a days calling, is people are happy to pay £400 and feel they are getting value for it, then that is what would be charged (maybe a little more).
  • 24. The most popular form of charging for calling is a day rate (sometimes a monthly rate) for both inbound and outbound calling on the basis that it can be easily invoiced.
  • 25. Most telemarketing agencies that are new will start on a lower day rate (say £150 + VAT) and then increase it once they have a regular number of customers.
  • 26. Tips For Negotiating Costs And Rates
  • 27. One of the most important factors to consider during 2012 is results, cold calling and appointment making this year will be difficult and unfortunately the customer may be stuck with a big bill for calling work.
  • 28. Work is slow and many businesses are reluctant to buy without an absolute need; therefore pushing for sort of results based work or guarantees is wise.
  • 29. Ask for guarantees. Many telemarketing agencies will shy away from results based calling; however times are changing and some sort of guarantees are needed to avoid high day rates and no results.
  • 30. Shop around different agencies, there are lots of calling companies around and all are hungry for business.
  • 31. Ask for a trial before committing to a contract. Many agencies now offer 2-3 days of free calling to prove their worth and free trails are quite common.
  • 32. Times are hard for all businesses and 2012 will be a make of break year for a lot of companies across many industries (retail, engineering, medical etc.) due to changing economics, government cutbacks and lower overseas prices.
  • 33. For UK businesses, finding a reliable telemarketing company that can produce results is important; for calling companies, the need to go the extra mile and put in the extra work to satisfy UK companies is necessary.