Role of Social Media Marketing On Organisational Performance in Kenyaiosrjce
The purpose of this research is to identify and analyze the role and impact of social media marketing
and to analyze to what extent it has an impact on business performance. Social media have become a major
factor in influencing different aspects of consumer behavior including awareness, information acquisition,
opinions, attitudes, purchase behavior, and post-purchase communication and evaluation
Development Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Proj...EllishaJadeWhite
From exploring the different ways in which consumers use social media, some key themes have been identified. It is clear that marketing to millenials is more difficult than business owners may expect, and this demographic want a brand to be involving and engaging without just trying to sell product. The survey and focus group showed how consumers in the local area use social media and what interests them, which included things like recipes and holiday or travel photos to be popular whether shared by a brand or by their friends.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Brands are managed and defined by people much more than by organizations themselves: employees shape how brands are seen and clients support or attack brands according to their personal experience and have an impact on companies’ reputation.
‘Brand Together’ by Nicholas Ind, Professor at the Business School in Oslo (Norway), written together with Clare Fuller and Charles Trevail defends that companies won’t reach their stakeholders and be successful by relying on mass advertising but through an authentic engagement and co-creation processes that build stronger bonds between brands and stakeholders by talking and collaborating with them.
Nowadays, communication is a two-side path, employees have much more to say and brand managers have to fuel that relationship and get stakeholders to engage and feel that they also “own” the brands.
Brands want to innovate, surprise and be admired. However, it is not only a matter of launching new products and services, but new processes, models and ideas. Trust is key factor when trying to create a constant and permanent creativity and innovation atmosphere, since it helps to dialogue and exchanging, main basis of a collaboration process.
The character and DNA of a company should be expressed through their actions and ideas, and those will shape the view that customers, stakeholders and society have about the brand. The sum of these considerations will be translated into the reputation of the brand. Hence, the important role of co-creation and innovation when promoting a brand.
Brand managers tend to overvalue reward influence but, as Ind says, what motivates professionals the most is to participate, socialize and do something that is worth it. It is an essential requirement to get employees engaged turning them into the most important brand ambassadors. Because of this, the organization will achieve three main goals: product and services innovation, brand value reinforcement and improvement of financial results.
Co-creation process can be divided into two stages (the thinking stage and the implementing stage) and help brands to be owned by users, by speaking and collaborating with them in order to create and develop those things that really affect them and are important for them
Research Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Project...EllishaJadeWhite
This project will explore the importance of social media marketing for smaller local fashion and lifestyle businesses in the South-East area, highlighting how the quality of communication online can be a prominent factor in determining the success or failure of the business. The project will also research into how the online presence of a business affects the credibility of the brand through the customer’s eyes and whether some businesses fail due to the lack of knowledge in the area of online or social media marketing, and/or their perceived idea of cost for an experienced marketing agency.
Start-Up School 101: Lessons For Big BrandsLeigh Himel
Big brands have a lot of things that they can learn from start-ups that have marketing budgets of zero and focus on engagement and community. These are some of the most important lessons.
Branding Your CRM System. Improved UI/UX leads to better employee engagement.Alan Maites
° Creating a branded UI/UX for employees, aligned with the branded UI/UX most companies deploy for customers/consumers, provides a platform for effective internal marketing.
° Employees with a strong connection to their employers’ brand are predisposed to provide better customer service and be a direct extension of brand values and culture.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Role of Social Media Marketing On Organisational Performance in Kenyaiosrjce
The purpose of this research is to identify and analyze the role and impact of social media marketing
and to analyze to what extent it has an impact on business performance. Social media have become a major
factor in influencing different aspects of consumer behavior including awareness, information acquisition,
opinions, attitudes, purchase behavior, and post-purchase communication and evaluation
Development Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Proj...EllishaJadeWhite
From exploring the different ways in which consumers use social media, some key themes have been identified. It is clear that marketing to millenials is more difficult than business owners may expect, and this demographic want a brand to be involving and engaging without just trying to sell product. The survey and focus group showed how consumers in the local area use social media and what interests them, which included things like recipes and holiday or travel photos to be popular whether shared by a brand or by their friends.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Brands are managed and defined by people much more than by organizations themselves: employees shape how brands are seen and clients support or attack brands according to their personal experience and have an impact on companies’ reputation.
‘Brand Together’ by Nicholas Ind, Professor at the Business School in Oslo (Norway), written together with Clare Fuller and Charles Trevail defends that companies won’t reach their stakeholders and be successful by relying on mass advertising but through an authentic engagement and co-creation processes that build stronger bonds between brands and stakeholders by talking and collaborating with them.
Nowadays, communication is a two-side path, employees have much more to say and brand managers have to fuel that relationship and get stakeholders to engage and feel that they also “own” the brands.
Brands want to innovate, surprise and be admired. However, it is not only a matter of launching new products and services, but new processes, models and ideas. Trust is key factor when trying to create a constant and permanent creativity and innovation atmosphere, since it helps to dialogue and exchanging, main basis of a collaboration process.
The character and DNA of a company should be expressed through their actions and ideas, and those will shape the view that customers, stakeholders and society have about the brand. The sum of these considerations will be translated into the reputation of the brand. Hence, the important role of co-creation and innovation when promoting a brand.
Brand managers tend to overvalue reward influence but, as Ind says, what motivates professionals the most is to participate, socialize and do something that is worth it. It is an essential requirement to get employees engaged turning them into the most important brand ambassadors. Because of this, the organization will achieve three main goals: product and services innovation, brand value reinforcement and improvement of financial results.
Co-creation process can be divided into two stages (the thinking stage and the implementing stage) and help brands to be owned by users, by speaking and collaborating with them in order to create and develop those things that really affect them and are important for them
Research Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Project...EllishaJadeWhite
This project will explore the importance of social media marketing for smaller local fashion and lifestyle businesses in the South-East area, highlighting how the quality of communication online can be a prominent factor in determining the success or failure of the business. The project will also research into how the online presence of a business affects the credibility of the brand through the customer’s eyes and whether some businesses fail due to the lack of knowledge in the area of online or social media marketing, and/or their perceived idea of cost for an experienced marketing agency.
Start-Up School 101: Lessons For Big BrandsLeigh Himel
Big brands have a lot of things that they can learn from start-ups that have marketing budgets of zero and focus on engagement and community. These are some of the most important lessons.
Branding Your CRM System. Improved UI/UX leads to better employee engagement.Alan Maites
° Creating a branded UI/UX for employees, aligned with the branded UI/UX most companies deploy for customers/consumers, provides a platform for effective internal marketing.
° Employees with a strong connection to their employers’ brand are predisposed to provide better customer service and be a direct extension of brand values and culture.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
A presentation shared at the Webinar - #100 Social Media Marketing Day @ Your Desk - 11th April 2011
In this presentation Carl Griffith will introduce you to some principles of design thinking and how these can help differentiate ordinary online engagement from extraordinary engagement
Learn how understanding your customers' deeper needs and desires can enable richer and more long-lasting engagement
Learn why understanding your customers' broader context and their journey with your brand or organization is so powerful
Co-written with influencer Brian Solis, this eBook helps execs get their business on the path to becoming a social enterprise by following 20 short, but impactful principles.
Top Social Selling Tools For Your Business In 2024.pdfCiente
Brands tap into Gen-Z’s world by leveraging social media. But it’s the social selling tools that transform this digital engagement into real-world revenue.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
5. Introduction
Just as metadata accompanies a digital pho-
to, Metalife is the discovery of another layer
of thinking and behavior that accompanies our
communication tools. Each new tool, from an
image to an iPhone changes how we think, feel,
and act—each new tool changes our metalives.
Like the metadata of a photograph, Metalife
helps us see the another layer of information.
That other level of information is critical to
you in business as it shows not only how your
customers engage with your brand, but how
your brand is perceived by your customers,
employees and shareholders.
9. Introduction
The whole picture is stepping away from the marketing
plan and focusing on the customers, employees, and the
stakeholders. It is not effective to simply create and com-
municate a vision to keep your organization on course.
There needs to be a strategic design. You are what you
for your business by creating a whole picture.
1. Revenues and market share grow, as the best
customers become repeat sales and referrals.
2. Expense of acquiring new customers and replacing old
ones declines.
3. Employee retention increases because job pride and
job satisfaction increase.
4. Increased productivity results from increasing employee
tenure.
13. Communication/ Social Media
On November 21, 2009, Abingdon, Maryland, a groom
pulled out his cell phone while at the altar during his
wedding to “tweet” and update his Facebook page.
From the altar steps, the groom tweeted: “Standing
at the altar with @TracyPage where a second ago she
became my wife! Gotta go, time to kiss my bride #wed-
dingday.” He also handed a cellphone to his new bride
and the two of them updated their Facebook relationship
status to “married.”
During the ceremony, the minister said: “I now pro-
What does this mean to an organization? Your customers
are increasingly adopting the logic of their communica-
tion tools as their own. The way they think is changing,
and understanding this is essential to knowing how to
communicate with them in the future.
17. Communication/ Social Media
The Washington Wizards team of the NBA recently imple-
mented a new communication tool for their players and
coaching staff;; a virtual playbook. The tool enables play-
a more focused or microscopic scale. The application has
player.
The coaching staff can upload written plays and scouting
videos into the application for team collaboration and
enhanced learning. The application enables practices,
meetings, news and events to all be updated in one spot,
as well as enabling players to request tapes, meetings or
provide feedback or ask questions.
The virtual playbook application is incorporated with iPod
and iPhone devices, enabling players and coaches to
have instant access to the tool at a moment’s notice, as
well as make necessary adjustments and strategize in a
collaborative effort in real-time.
21. Customer’s/ Stakeholders
Tony Hsieh, founder of Zappos.com, has taken a
personal, transparent approach to providing his
customers with a higher level of service. While his
competitors run operator driven customer service
centers, Tony responds to customer concerns directly
from his Twitter account as they arise. By embracing
social networking sites like Twitter, Tony has taken
control of his Metalife and, as a result, developed a
friendly forum for dealing with consumer issues.
The result;; Zappos is the number one online shoe
store ($1 billion annually) and 60% of sales from
repeat buyers (not to mention countless positive PR
stories about their customer service). Inherently,
they’ve recognized their ability to create how the
consumer perceives them and elevate their brand
equity via these new technologies.
25. Customer’s/ Stakeholders
The introduction of these new technology tools has
varied the way consumers interact with companies. The
companies that take advantage of these interactions
website Sprout.mn. The local Minneapolis-based website
offers deals to eco-friendly merchants around the Twin
Cities. One thing they’ve found is that while people love
coupons, their lives’ are often too busy to cut them out
of a newspaper or print them out.
Their answer was to create mobile deals and distribute
them via social media sites for people to receive on their
phone and redeem in store. As a result, consumers can
get deals throughout the day and take advantage of
them while they are out and about, simplifying the pro-
cess. What are you doing that helps connect your busi-
ness with your consumers?
26.
27. Employees
How do you
e n g a g e w i t h
employees
?
28.
29. Employees
Best Buy does a great job engaging with their employees
with the use of modern technology through its use of an
online forum, “Unboxed”. In these forum employees are
allowed to talk to the company as well as other employ-
ees. The forums are also a place where questions can be
asked, exchange ideas, information, opinions, and other
tips with each other. This is a great use of resources and
it is also a way for Best Buy to know how their employees
are feeling and thinking while working for the company.
employees to have a voice and be heard within such
a large organization. It allows the employees with an
outlet to express their views and to feel valued within the
company. Best Buy is just one company that is using
modern technology, such as online forum to engage with
their employees.
30.
31. Employees
How do you
p r o m o t e
e m p l o y e e
l o y a l t y
?
32.
33. Employees
second;; and stockholders come third. The rationale is
pretty simple, if you treat your employees right, they’re
going to treat your customers right and if your customers
are treated right, they will-come back and your stockholders
encouraged to sing songs, engage with customers and be
spontaneous, one pilot sang Happy Birthday, like Elvis, to
a customer over the public address system.
Southwest offers employees competitive wages and
and the company contributes 16 percent of its pretax
In 2003, Southwest reported its 48th -
able quarter, earning $24 million, or 3 cents per share, up
14 percent from the comparable quarter a year earlier.
34.
35. Contact
Email: info@metalifeproject.com
Mail: The Metalife Project
P.O. Box 2216
Winter Park, Florida 32790
Website: http://metalifeproject.com