Slides from a presentation I gave at the Econique Employee Portal Evolution Masters conferene in Berlin about how social intranets support collaboration

1. Employee Portal Evolution Masters:
The Collaborative Intranet
Richard Hare
29th November 2010

2. Who loves their intranet? (2004)

3. British American Tobacco at a glance
World’s most international tobacco group
 Business in 180 countries, over 250 brands
 Global market share approx. 13%
 Market leadership in more than 50 countries
 Over 60,000 employees
Most recent performance (2009)
 £14.2 bn revenue
 £ 4.1 bn profit from operations
 £26.0 bn tax contribution
PICTURE 4 PICTURE 3 PICTURE 2 PICTURE 1
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4. “No one’s using it…”
 Search takes 20 seconds to return a
meaningless result
 Content out of date
 Difficult to navigate when based on hierarchy
…but people still want sites

5. End markets diverging

6. Functions diverging

7. Strategy
 Quick wins:
 Fix search
 Simplify content management
 Medium term
 Adopt consistent look-and-feel
 Reorganise content
 Long term
 Experiment with social tools

8. Prototype (2004)

9. Corporate brand

10. UK Prototype

11. Card sorting and benchmarking

12. Finished article

13. “Connect, collaborate, innovate…”
Social Media at British American Tobacco:
 1997: On-line Communities
 2004: Blogs
 2008: Social Networking

14. Social Computing
“Web 1.0 was all about
connecting people. It was
an interactive space…
people to people… that
was what the Web was
supposed to be all along.”
Sir Tim Berners-Lee, 2006
http://www.ibm.com/developerworks/
podcast/dwi/cm-int082206.txt
Photo credit: http://www.flickr.com/photos/f7oor/405046410/

15. Your Voice 2005: Fear, uncertainty, doubt
British American Tobacco
BAT YOUR VOICE 2005 (35428) vs. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)
Category 2: Open Minded
17. It is safe to say what you think in this company.
Total
Unfavour-
Total Favourable Differences From Benchmark ? able
A 52 52 13 34
B 62 62 -9 -9 * 13 25 *
0
0 25 50 75 100 -30 -20 -10 0 10 20 30
(N) indicates 'Disagreeing' is the Favourable Response Coloured Difference Bars indicate a statistically significant difference
* indicates a statistically significant difference
Legend
A. BAT YOUR VOICE 2005 (35428) B. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)

16. Communities: Ten Years, Five Platforms

17. Workshop: ChangeNet (2005)

18. CommunityBuilder

19. 2006: World Cup Forum

20. 2007: Management Trainee Community

21. 2004: “I want to try blogging”
Tom
(Change and Communications Manager,
Global Operations and I.T.)

22. From SiteBuilder… (2005)

23. …to BlogCentral (2006)

24. Set expectations

25. Interact homepage with newsfeed

26. BlogCentral: Aug 2006 – April 2010
BlogCentral Users: Monthly
3500
3000
2500
2000
1500
1000
500
0
Users

27. Friendster to Facebook
2003 2005
2007 2007

28. 2008: Connect

29. A global internal directory

30. UK network – by function
#madewithgephi

31. Your Voice 2008
British American Tobacco
BAT OVERALL 2008 (46067)
vs. 4 BENCHMARKS
Category 11: Guiding Principles
13. It is safe to say what you think in this Business Unit.
Total
Unfavour-
Total Favourable Differences From Benchmark ? able
A 65 65 10 25
B 52 52 13 * 13 13 * 34 *
C 54 54 11 * 11 13 * 33 *
D 67 67 -1 *
-1 11 * 22 *
E 58 58 7* 7 13 * 29 *
0
0 25 50 75 100 -30 -20 -10 0 10 20 30
Coloured Difference Bars indicate a * indicates a statistically significant
statistically significant difference difference
A. BAT OVERALL 2008 (46067) D. TP-ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (145670)
B. BAT OVERALL 2005 (35428) E. TP-ISR GLOBAL FAST MOVING CONSUMER GOODS NORM (160316)
C. BAT OVERALL 2006 (38719)

32. The future…

33. The future…

34. Questions and discussion
Contact: www.twitter.com/richardhare
Blog: www.richardhare.com