2. about us
A leader in design , engineering , and technology, D3 manufactures the world’s most sophisticated and innovative LED displays and
out of home digital media systems. D3 has become the choice of the world’s most recognized companies to create branded signage and
engaging customer experiences. With principal operations in New York, N.Y. and Rancho Cordova, Calif., D3 is highly regarded for its high quality
LED products. D3’s displays can be seen throughout the world from Times Square to Abu Dhabi to New Zealand to Kazakhstan. Notable displays
include the Walgreens spectacular, the ABC Studios super sign and the JVC display, in Times Square, New York City. The legacy of groundbreaking and innovative
designs continues with the 2010 installations for Forever21, Disney Store and Aéropostale.
why D3 tEchnoLogy?
ImagE QuaLIty
With TrueElement™ Technology the D3 Engineering Team delivers the best image quality available.
D3’s TrueElement™ display utilizes a color theory-based diode placement array and special processing algorithms to maximize color output and
brightness. This cutting edge processing power delivers stunning imagery with the broadest 16-bit color gamut. The result is crisp, eye-popping
images, highlighting the bold colors in CG content.
aDvancED DIagnostIcs & turnkEy opEratIon
D3’s proprietary preventive diagnostics and Smart Module Construction™ (SMC) pinpoint any potential problem – in real time. D3’s patented,
self-addressing modules reduce downtime by containing the outage. Your display continues to function; your message keeps playing.
SMC means easy to remove and replace, lightweight, redundant safeguards, self-addressing, and weather-proof housing. The open architecture
design provides maximum flexibility with firmware, hardware and software.
rELIabILIty
D3 displays perform in the harshest environments – from frigid New York winters to steamy Latin America summers and from the desert heat
of Dubai to the corrosive salt air of Atlantic City. Only D3 modules are truly plug and play. They are replaceable in less than 90 seconds – with no
specialized tooling.
EnErgy EffIcIEncy
D3 displays use 30% less energy than most competitors. Your investment in D3 technology is greener, while reducing Total Cost of Ownership.
D3’s LED driver technology minimizes the voltage applied to the LEDs while maintaining constant current for display uniformity. Reduced power
consumption lowers the operating temperature, extending diode life and saving energy on cooling and ventilation.
3. technology
D3 offErs soLutIons, not compromIsEs.
D3’s team has brought to market several “industry first”
LED display technologies over the last decade.
ImagE QuaLIty EnErgy EffIcIEncy
aDvancED DIagnostIcs
& turnkEy opEratIon rELIabILIty
supErIor sErvIcE
concLusIon: The big advantage of a D3 LED Display isn’t how much better it looks today, its
how much better it will look 4 years from now.
4. products
320 x 81(mm)
320 x 320 381 x 381 203 x 203
(mm) (mm) (mm)
1028 x 81(mm) D3’s proDuct LInE Is DEsIgnED to fIt thE projEcts
D3’s product line includes both indoor and outdoor turn-key LED display systems. D3’s products were designed for maximum scalability allowing
multiple options for display shape, size and functionality. D3’s product line is designed to fit the project, insuring the client that every installation
will have the correct module, spacing and brightness based on the environment, audience viewing location and displays intended use.
D3 manufactures three different types of modules, to meet the variety of customer requests:
TrueElement Technology
3 LED per Pixel Traditional Design
Surfact Mount LED Indoor and Outdoor
outDoor
model MTo8 MQTo8 BS8 MTo10 WS10 RS10 MTo12 RS12 MTo16 BT20 RPe24
pixel pitch 8mm 8mm 8mm 10mm 10mm 10mm 12mm 12mm 16mm 20mm 24mm
module matrix 40 x 40 40 x10 40 x 40 32 x 32 100 x 8 40 x 40 26 x 26 32 x 32 20x20 16 x 16 16 x 16
size (mm) 320 x 320 320 x 81 320 x 320 320 x 320 1028 x 81 381 x 381 320 x 320 381 x 381 320 x 320 320 x 320 381 x 381
weight (Kg) 3.17 0.68 3.17 3.17 2.26 4.98 3.17 4.98 3.17 3.17 4.98
power (Watts) 100 30 100 100 55 125 100 80 100 65 85
InDoor
model ST6 STx6 ST8 MTi8 MTi10 MTi12 MTi16 MTi20
pixel pitch 6mm 6mm 8mm 8mm 10mm 12mm 16mm 20mm
module matrix 32 x 32 32 x 32 24 x 24 40 x 40 32 x 32 26 x 26 20 x 20 16 x 16
size (mm) 203 x 203 203 x 203 203 x 203 320 x 320 320 x 320 320 x 320 320 x 320 320 x 320
0.68 (1)
(1)
weight (Kg) 0.68 (1) 0.68 (1) 3.17 3.17 3.17 3.17 3.17 does not include power
supply weight
power (Watts) 40 60 40 55 50 50 50 50
Specifications are subject to change without prior notice
5. content management
contEnt managEmEnt & opEratIng-controL systEms
From industry standard billboards to multi-surface custom spectaculars, D3
provides comprehensive system packages configured for optimal performance.
Content management, front-end control, reliable playback, and advanced
operating systems conduct a symphony of data, video, animation and still
imagery to meet the most challenging specifications. D3 deploys cutting-edge
technology scalable to realize your vision – today and in the future.
D3 IntEgratIon ExpErIEncE IncLuDEs:
• Extreme Resolution Systems
• Interactive Systems using Bluetooth, SMS, WiFi
• Data-Driven Systems using RSS, Flash and secure remote networking
• Live Video and high-resolution camera feeds
• Real Time Image Scaling Custom-built Control Room for D3 spectacular
• Secure Systems
• Network Operation Centers and Control Rooms
D3 pLayEr softwarE
The D3 Player software is user-friendly for scheduling media – video, stills,
graphics, and animation. It leverages Windows Media Player technology,
so it can play any compatible format. It creates and runs Playlists that are
stored on a local hard drive. There are additional features for running files
remotely, and providing for live feeds.
D3 Player
6. markets
ABC SuPERSign fLagshIp rEtaIL spEctacuLars : Walgreens Spectacular, M&Ms, JVC, Forever 21,
Times Square, NY
Aeropostale and Disney Stores;
Outdoor 10mm
Physical Size:
9.18m x 39.28m
aDvErtIsErs & corporatE branDIng: ABC SuperSign, NASDAQ
Market Site, FOX News and MMT Gallery ;
sports, scorEboarDs & EntErtaInmEnt: Hollywood
Casino, Harrah’s Cherokee, Caesars Casino, Arena de
Cibao, Cibao Stadium, Raley Field, Casas Geo, Hard
Rock Cafe and Ripley’s Believe It or Not;
HARRAH’S CASino
Cherokee, NC transportatIon & out-of-
Outdoor 12mm WALgREEnS homE DIspLays : Abu Dhabi
Physical Size: Times Square, NY Airport and Lince Displays;
4.5m x 6m
Outdoor 10, 12, 24mm
Physical Size:
25m x 120m
RALEy FiELD
Sacramento , CA
Outdoor 12mm
Physical Size:
5.71m x 11.81m
DiSnEy SToRE
New York, NY
Outdoor 10mm
Physical Size:
14.84m x 10.36m
ABu DHABi
Airport
Abu Dhabi, UAE
Outdoor 10mm
M&M’s
Physical Size: 5m x 8m
Times Square, NY
Outdoor 12mm
Physical Size: 18.66m x 14.47m
HARD RoCk CAFE
Times Square, NY
Outdoor 8mm
Physical Size:
1.28m x 8.96m
2x: 1.28m x 3.68m
7. references
Walgreens - Times Square
When the Gilmore Group designed one of the world’s largest
and most complex array of LED displays for Walgreens, they M&M’s World - new york
turned to D3. This project includes 17,000 square feet of D3 installed 3,000 square foot and 900 square foot displays
displays with four varying resolutions of 6mm, 10mm, 12mm for M&M World at 1600 Broadway. The deliverables included
and 24mm. D3’s design team provided solutions for the the displays and all associated controllers.
vast amount of mechanical and technical challenges of the Barry Winston – Signange Consultant, Winston & Company,
project. 201.836.8558
Arthur gilmore – Principal, gilmore group, 212.675.5933
Louis Lombardi – Partner, gilmore group, 212.675.5122
Jim Dionne – 847.914.2674
JVC – Times Square The Pier at Caesars - Atlantic City
D3 installed the new JVC LED Display and Tickers. D3 worked with Sign Spec in Atlantic City
The principal high definition LED screen measures to install a 2,900 square foot true 1080P
19’ x 34’, and features a 16:9 widescreen aspect 12mm LED display for The Pier at Caesars.
ratio. A new 71-foot LED ticker runs beneath the This installation also included a customized
display and curves below the base of the JVC globe, controller to meet Caesars/Harrah’s unique
which is encircled by a second 45-foot LED ticker. technological requirements.
(D3 provided other numerous displays and control Chuck Jacques – Sign Spec/Caesars &
systems for the client.) Harrah’s Displays, 877.456.2292
Harry Coghlan – President and general
Manager, ClearChannel outdoor’s new york and
Spectacolor Divisions, 212.221.3100 SpecHD for ClearChannel – Times Square
D3 provided its extensive systems engineering experience
Disney – Times Square to design, build and integrate a multi-functional control
D3 provided a complete retrofit of ABC’s aging display. system to operate the SpecHD display in Times Square.
This included removing the existing LED display and This system incorporates Bluetooth, WiFi, real time video
installing a new system with 25x the original resolution. and advanced player capabilities.
A control system was designed to integrate with ABC’s Harry Coghlan – President and general Manager,
content servers. D3 managed the entire project including ClearChannel outdoor’s new york and Spectacolor Divisions,
installation of the displays and the controllers. 212.221.3100
Jan Chaloner – Vice President of network Print, Disney,
212.456.6109
Sacramento River Cats – Sacramento Forever 21 – Times Square
D3 installed an 800 square-foot HD Cat Vision When fashion legend Forever 21 decided to
screen, which is clearly visible on the brightest of open a 92,000 square-foot flagship store in
days. Weighing approximately 21,000 pounds, the Times Square, they wanted to make a big,
display features a 480 x 992 resolution through bold statement. They chose D3 to craft a
nearly a half million pixels, delivering the same signature spectacular in multiple resolutions.
HD experience as a 44-inch diagonal living room Ed ochoa - Designer/Architect, Forever 21,
HD TV - but over a 44-foot display area. 213.741.5100
Alan Ledford – President, gM & Coo;
Sacramento River Cats, 916.376.4951
8. D3’s clients
D3 LED, LLc - contact us
caLIfornIa nEw york nEw jErsEy gEorgIa
11492 Sunrise Gold Circle 130 West 42nd St, 22nd Floor 1609 54th St 519 Broad St, Suite 202
Rancho Cordova CA 95742 New York, NY 10036 North Bergen NJ 07047 Rome, GA 30161
Phone: 916.669.7408 Phone: 888.993.3533 Phone: 201.583.9486 Phone: 706.378.3433
Fax: 916.266.0960 Fax: 831.855.4592 Fax: 201.583.9486 Fax: 706.378.3327
thE mIDDLE East, afrIca & InDIa nEw ZEaLanD, austraLIa & pacIfIc IsLanDs
D3 LED & [Agent - Representive] RWS Construction [Agent-Representative] Signopsys Electronic Signs Ltd
PO Box 62425, Dubai, PO Box 251-083, Pakuranga Auckland
United Arab Emirates New Zealand
Tele. (Intl): +971 50 103 8847 Tele. (Intl): +64.274.325565
www.d3led.com
