The document discusses 50 ways to foul up online communities. It notes that most communities fail and lists reasons for failure like lack of governance, transparency, open membership, visibility and accountability. It also warns against focusing too much on technology, not listening to users, imposing changes without buy-in, using wrong tools, having a complicated interface, poor branding and scope, not modeling desired behaviors, too few participants, changing tools frequently and lack of senior support. The overall message is that online communities require careful planning, openness, accountability and alignment with user needs to avoid common pitfalls that can lead to failure.

1. @RICHARDHARE #50WTFUOC #INTRANETNOW
50 WAYS TO
FOUL UP
ONLINE COMMUNITIES

2. THE COMMUNITY THAT
WOULDN’T DIE
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3. COMMUNITIES ARE
COMPLEX
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4. EVERYTHING YOU KNOW IS
WRONG
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5. @RICHARDHARE #50WTFUOC #INTRANETNOW
Machine Ecosystem
Rules Heuristics
Control Co-evolution
Best practice Emergent practice
Implementation Remove barriers

6. MOST COMMUNITIES
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7. Management Trainees 1
Groupware
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8. #1 No governance
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9. #2 No transparency
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10. #3 Closed membership
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11. ANARCHY
CHAOS
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12. Management Trainees 2
Bespoke Standalone
Intranet
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13. #4 No visibility
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14. #5 No accountability
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15. #6 Admin overhead
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16. MORIBUND
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17. Management Trainees 3
Standard Intranet
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18. Open
Findable
Work-focused
Self-organising
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19. Focus on technology - Don’t listen - Mandate
participation - Impose change - Wrong tools -
Complicated interface - Ugly - Wrong scope - Don’t
model desired behaviour - Too few people - Change
tools - Wrong people - Too secretive - Wrong measures
- No senior support - Bad branding - Work only
FOUL-UP
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