A PwC survey of 246 global CEOs reveals a strong recognition of the value of innovation for organizations, especially in public transport companies needing to enhance services and reduce costs. The document highlights crowdsourcing as a solution for innovation, detailing successful campaigns that gathered hundreds of ideas and engaged numerous participants. It also offers consulting services and access to the CIPTEC crowdsourcing platform for organizations to harness innovative ideas.

2. The value of innovation for organisations

3. PWC survey of 246 CEOs from around the world
https://www.pwc.com/gx/en/innovationsurvey/files/innovation_full_report.pdf
Almost all the CEOs taking part in
the survey recognise the value of
innovation for their companies,
with most seeing it as either a
priority or a primary focus.
PWC survey: Which of the following statements best describes your
company’s appetite for innovation?

4. What about PTAs and PTOs?
Public transport companies need to innovate
to increase the range and improve the quality of their services
to increase market shares and enter into new markets
to add flexibility and reduce costs
increase PT users’
satisfaction and
attract new PT
users
“Without innovation, organisations die over time” (Mark Fields, CEO Ford Motor Company)

5. The problem
Luck of funds
High costs for innovation
Users’ needs neglected

6. The solution
How can we assist PTAs and PTOs to innovate?

7. Crowdsourcing
taking a job traditionally performed by a designated agent
(usually an employee) and outsourcing it to an undefined,
generally large group of people in the form of an open call
…a process where:
• an organisation poses a specific challenge
(campaign) to an online community (the crowd)
• the crowd answers to the challenge (driven by a
number of motivations)
• the organisation benefits from the crowd’s labour

8. A group, in the right circumstances, can be
smarter than its smartest member.
Why crowdsourcing?

9. The CIPTEC crowdsourcing platform is the easiest way for PTAs and PTOs to gather
innovative ideas, insights and concepts from your employees, partners, PT users and
anyone whose ideas can help your organisation to innovate.

10. State-of-the-art user interface

11. Easy registration and login

12. Sharing ideas

13. Viewing ideas

14. Rating ideas

15. Commenting and
Collaborating

16. Managing and analysing

17. 5 crowdsourcing campaigns in five different languages (4 local and 1
at European scale)
486 ideas submitted.
2329 votes / 126 comments received.
Organisers concluded on 24 innovative PT concepts.
CIPTEC Crowdsourcing campaigns overview
Crowdsourcing campaign Total No of concepts Shortlisted concepts
Europe
http://europe.ciptec.eu
28 2
Thessaloniki
http://thess.ciptec.eu
164 3
Rotterdam de Hague
http://mrdh.ciptec.eu
232 11
Southern Tuscany
http://tiemme.ciptec.eu
18 5
Frankfurt
http://traffiq.ciptec.eu
44 3
Total 486 24

18. Thessaloniki campaign
 874 users
 164 ideas submitted.
 1874 votes / 109 comments received.
 10 October – 30 March
Winners
ECOPOLIS 2017 Environmental Awareness Campaign Award

19. Rotterdam / The Hague
 232 ideas submitted.
 406 votes
 Winners announced by MRDH:
 PT seats (Public Transport seats) - > PT City Trip for 2 persons to Stockholm
 20 February – 3 April

20. What we offer
Gold
Consulting services /
Contact us
Basic
Open source
Pro
89 € / month +
89 € installation fee

21. Organisations that used our platform
Visit: http://ciptec.eu & http://crowdsourcing.ciptec.eu
Email: it@tero.gr
Contact us
http://thess.ciptec.eu/
http://mrdh.ciptec.eu/
http://tiemme.ciptec.eu/
http://traffiq.ciptec.eu/
http://europe.ciptec.eu/