The 2014 operations strategy presentation by C&C Group, led by VP Helen Tu, outlines the company's growth objectives, including a focus on international expansion and sustainability initiatives amidst challenges in food safety and global competitiveness in agriculture. Highlights from 2013 include a 55.2% increase in international volume, a pledge to reduce alcohol consumption in the UK, and significant investments in local farmers to support sustainable practices. Looking ahead, C&C aims to tap into Asian markets, reduce carbon emissions, and develop organic product lines while maintaining a commitment to responsible alcohol promotion.

1. 2014 OPERATIONS STRATEGY
Presented By:
Helen Tu
Vice President, Operations Management

2. Agenda
• Overview
• Our Philosophy
• 2013 Company Highlights
• Future Challenges
• Food Quality & Safety
• Global Competitiveness of European Agriculture
• Sustainability of Production in light of Climate Change
• Our current strategies
• Recommendations
• Looking ahead to 2014

3. Overview of C&C Group plc
C&C Group is a vertically integrated branded cider and beer firm
Manufacturing
Acquisition
Distribution
Sales & Marketing
Public Firm
Global Leader
Multi faceted
Listed on the London &
Irish Stock Exchange
Exports to over 40
Markets
Over 20 brands
represented

4. Brands
American
English
Irish
Scottish

5. Our Philosophy
“Our long term strategy is to build a
substantial international cider-led, long
alcohol drinks business through a
combination of organic growth and
selective acquisitions.”

6. 2013 Company Highlights
• International volume growth of 55.2 %.
• Acquisition of the Gleeson Group, a leading Irish
integrated beverage firm & Vermont Hard Cider Company
in the United States.
• Net revenue of €476.9 million.

8. Food Quality and Safety
• 70% of all unnatural deaths in Europe in 2012 were the result of noncommunicable diseases (related to lack of food or consumption of
contaminated foods).
• Alcohol causes 4% of overall cancer cases in the UK each year.
• Over 36000 people in the UK each year are admitted to hospital for alcohol
poisoning.
• 25% increase in deaths in the UK in the past decade from liver disease.
• Younger population (<40) are the majority of these victims.

9. Our Strategy
“The Portman Code of Practice seeks to ensure that alcohol
is promoted in a socially responsible manner and only to
those over 18 years of age.”
- C&C Group plc Annual Report 2013
Public Health Responsibility Deal
In March 2012, the C&C group and other companies in the UK alcohol
industry agreed to reduce 1 billion units of alcohol supplied to the UK to
reduce alcohol consumption. C&C pledged to reduce 30 million units on a
ongoing basis.

10. Global Competitiveness of European
Agriculture
• Working with local farmers to ensure their survival in Europe:
• Local crops used for production
• Reducing transport costs of raw materials for producers
• Business development grants (Part of Pillar II in the CAP)
• Farmers producing quantities according to demand
• Free Trade and eliminating quotas

11. Our Strategy
“Growers are encouraged to practise Integrated Pest
Management, which involves the use of carefully timed sprays to
minimise usage and the impact on beneficial insects. We continue to
focus on local sourcing of apples and have fostered close
partnerships with the local farming communities.”
- C&C Group plc Annual Report 2013
In 2013, The C&C group pledged a £1 million agricultural investment fund at
the Shepton Mallet Plant in the UK. In partnering with the local Chamber of
Commerce and MP, the fund was distributed to our apple growers to support
new agricultural initiatives and promote the continuation of sustainable, local
farming.

13. Our Strategy
“Sustainability not only reduces our costs but also reduces
the impact that our business has on the environment.”
- C&C Group plc Annual Report 2013
Energy Usage
• Reduced electricity
usage by 3% and
natural gas usage by
4.5%.
• Reduced CO2 usage by
24% at the UK Shepton
Mallet Plant via new
energy management
system.
Packaging
• 60-70% of glass used
for manufacturing
bottles is recycled.
• Reduced plastics
consumption by 3%.
Production Waste
• Reduced landfill waste
by over 30%.
• 100% recovery &
recycling rate at the
Irish Clonmel Plant,
waste converted to
RDF (refuse derived
fuel).

14. Recommendations
• Invest in developing technological solutions towards
agricultural and manufacturing practices.
• Set industry standards of sustainable agriculture as
opposed to intensive farming.
• Develop fuel efficient transportation methods as
international exports increases.
• Work with the European Commission to establish free
trade agreements to expand into new markets.

15. Looking ahead to 2014
• The C&C group’s focus areas are:
• Expand operations and distribution into Asia, where there is a growing
demand for westernized alcohol beverages, and a relatively untapped
market of crafted ciders and ales.
• Continue to reduce carbon emissions and environmental impact. Begin
converting production plants with energy efficient management
systems such as the operations at Shepton Mallet in the UK.
• Promote sustainable farming of apples and barley with local suppliers.
Create a line of organic alcoholic beverages to tap into the market
trend of organic products.

16. For more information, please visit our website at
http://www.candcgroupplc.com
or contact our head office at
3rd Floor, Block 71, The Plaza, Parkwest Business Park,
Dublin 12
Tel: +353 (0) 1 616 1100
Fax: +353 (0) 1 654 6272