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Thebusiness of open data
Lessons learnt from ODINE
Elena Simperl – University of Southampton, UK
CeBIT 2017, Hannover 23rd March 2017
ODINEbuilds a
business ecosystem
of open data
startups and SMEs
in Europe
What weoffer
3
Up to €100K
equity-free
funding
Expert advice
from business
mentors
Peer-networking
and support
High-quality
exposure in The
Guardian &other
media outlets
Introductions to
investors
Competition for EUstartups &
SMEs
• Call open from May 2015 to August
2016 (Call is closed )
• Submissions reviewed by external
experts every two months
• 6 months projects for
– THINGS THAT MATTER
– Business ideas enabled by open data
€ 5.5M
Lessons learned
Lesson 1: High demand, open data
offers USP
visualization.opendataincubator.eu/public/odine.html
Lesson 2: National open data
ecosystems matter
Lesson 3: Defining the valueof open
data early is key
What problem SMEs are solving for their
cust omers
What problem open dat a solves for the
company
Lesson 4: Open data business models
Premium
Cross
Subsidy
Advertising
Elastic
(Razors/Blade)s
Freemium
White Label
Demand
Platforms
Supply
Platforms
Lesson 5: Companies give something back
Open Data Institute (2015) Open data means business: UK innovation across sectors and regions. London, UK. Available at
http://theodi.org/open-data-means-business-uk-innovation-sectors-regions
Lesson 6: It works!
Website: opendataincubator.eu
Twitter: @ODincubator

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The business of open data

  • 1. Thebusiness of open data Lessons learnt from ODINE Elena Simperl – University of Southampton, UK CeBIT 2017, Hannover 23rd March 2017
  • 2. ODINEbuilds a business ecosystem of open data startups and SMEs in Europe
  • 3. What weoffer 3 Up to €100K equity-free funding Expert advice from business mentors Peer-networking and support High-quality exposure in The Guardian &other media outlets Introductions to investors
  • 4. Competition for EUstartups & SMEs • Call open from May 2015 to August 2016 (Call is closed ) • Submissions reviewed by external experts every two months • 6 months projects for – THINGS THAT MATTER – Business ideas enabled by open data € 5.5M
  • 5.
  • 7. Lesson 1: High demand, open data offers USP visualization.opendataincubator.eu/public/odine.html
  • 8. Lesson 2: National open data ecosystems matter
  • 9. Lesson 3: Defining the valueof open data early is key What problem SMEs are solving for their cust omers What problem open dat a solves for the company
  • 10. Lesson 4: Open data business models Premium Cross Subsidy Advertising Elastic (Razors/Blade)s Freemium White Label Demand Platforms Supply Platforms
  • 11. Lesson 5: Companies give something back Open Data Institute (2015) Open data means business: UK innovation across sectors and regions. London, UK. Available at http://theodi.org/open-data-means-business-uk-innovation-sectors-regions
  • 12. Lesson 6: It works!