The new abnormal-Media Habits in Cathartic time_2020
The business of media
1. THE BUSINESS OF
MEDIA
SUBMITTED BY:
BHARAT BHUSHAN
KANIKA BHATTACHARYA
NAVYA SAXENA
Submitted To: Prof. Shashidhar Najundaiah
Emergence of new technology in advertisement
2. EMERGENCE OF NEW
TECHNOLOGY IN
ADVERTISEMENT
DIGITAL
RADIO
TV
OOH
PRINT
SUM OF 41,400 CR
Advertisement Techniques
% Share of the media in Ads
(2014)
Print 43%
TV 37%
Digital 10.5%
Radio 4%
2The Business of Media~ Bharat, Kanika, Navya
4. DIGITAL EDGE
Introduction of various digital marketing platforms have made the
marketing far more engaging as compared to before
Lot more options now to channelize our product reach and also
deliver the ads to the correct audience
The availability of various SN’s have made it easy for consumer
and business to connect
4The Business of Media~ Bharat, Kanika, Navya
5. POWER OF SOCIAL MEDIA
The Business of Media~ Bharat, Kanika, Navya 5
Nescafe introduced their ad on youtube just as an experiment.
Within a day the video became viral and then they had put that
on tv.
This proves the importance of social media which can be used as
the way to showcase your product and experiment new things
“Good advertising does not mean to just circulate information.
It penetrates the public mind and heart with desires and belief.”
6. INNOVATION IN PRINT ADS
FROM THIS
To This
Https://www.Youtube.Com/wat
ch?V=0gc1zigb0qi
Or This
https://www.youtube.com/watc
h?v=gsl0aqxym08
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7. AUGMENTED REALITY
Augmented reality campaigns help in developing an instant link
with the onlooker
The Business of Media~ Bharat, Kanika, Navya 7
So its?
8. TV
Better Audience data and sampling
done at the end of BARC
This sampling had a better size then
TAM and also for the first time included
rural households
So BARC giving a better analysis of
the TV audiences means better targeting
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9. ONE OF ITS KIND
KAN KHAJURA TESAN
1800 30000 123
The integration of mobile and radio
Watch More:
https://www.youtube.com/watch?v=nbm9eao_s_4&feature=youtu.
be
The Business of Media~ Bharat, Kanika, Navya 9
Innovation
DA Indian style of innovation
10. The Business of Media~ Bharat, Kanika, Navya 10
Conclusion
Thank You
