Strategy Journey

1. This presentation is a way to
understand how to make
strategic choices that will
maximize results for the
organization and align internal
and external stakeholders to one
strategic vision.
The Business Innovation
Strategy Journey
Aspirational Statement
Goals
‘Where to Play’ &
‘How to Win’
Strategic Choices

2. In order to understand the lay of
the land, it is important to map
the competitive landscape in
order to gain a sense for what is
going on in the world of
independent eye care.
The External Environment is
Your Map
External Environment

3. The Aspirational Statement acts
as compass. It provides
actionable direction and should
be measureable to know if you
are on or off track.
Like an compass, the
Aspirational Statement points
everybody in the same direction.
Without it, everybody in the
organization is navigating in
different directions, and the
organization cannot move
anywhere.
The Aspirational Statement is
Your Organization’s Compass
Aspirational Statement

4. Using your Aspirational
Statement as a guide,
organizational goals help define
where you will go as an
organization to achieve your
aspiration.
These goals must be real,
achievable and accessible
through the external
environment.
Like a destination on a map,
these goals will define where
your organization will be in the
future.
Goals are Your
Organization’s Destination
Organizational Goals

5. In order to achieve your
organization’s goals, you must
make strategic choices on ‘where
to play’ and ‘how to win’ in the
external environment. These
choices then determine the path
you will take in order to get to
your goals.
During the voyage, you will use
your aspirational statement to
stay on path, ensuring you are
measuring your ability to achieve
your aspirations and adjusting
along the way to stay on course.
Strategic Choices are Your
Organization’s Path
‘Where to Play’ &
‘How to Win’ Path