Our business concept is to minimize time lost in traffic jams by providing a motorcycle taxi service in Tallinn. The business would involve obtaining licenses to transport passengers, opening a motorcycle parking area, and hiring 8-12 drivers. Initial costs are estimated at 32,650 euros, with monthly expenses of 4,150 euros. Revenue could be 12,000 euros per month from 10 trips per bike per day, yielding a net monthly profit of 7,850 euros. A key strength is that there is no existing competition for this motorcycle taxi service in Estonia.

1. Mockbusinessfirm

2. Tallinn, asanyEuropeancapitalissufferingfromtrafficjams, whichcantakeupto 30 percentofpersonaltime.

3. Ourbusinessconceptisbasedonprovidingserviceswhicharecapabletominimizethelossoftimedrivingaroundthecityandeliminatewaitingintrafficjams.

4. Theideaistoorganizeamotobike-taxiservice

5. Theorganizationofthebusinessshouldbestartedwithobtainingapermissionofpassengerstransportationandregisteredcompany. Thenextphaseisopeningamotopark. Wecanbuycheapbikesfirstly, butifourcustomerswanttotravelwithcomfort, solatelyitwillbepossibletopurchasethescooters, sportbikes, andevenATVs.

6. CostsofopeningthefirmTable 1

7. Table 2

8. Totalexpensesfortheopeningthefirmare 32,650 euros.Monthlyexpenses (rentgarage + leaseofficestationery + book-keepingservices + salary) = 4150 euros

9. Ifyouchoosethetargetgroups, thebasicrateinthisbusinessyouneedtodoforyoungpeople (manyyoungpeoplewanttorideonmotorcyclesregardlessofcongestion) andmiddle-agedpeople, soyoucanlookaroundforthecustomers, nearthestudenthostels, variousuniversities, parksandabusstop. Also, bikescanalsobeusedforindividualsightseeingtours. It'sfastenough (especiallyifsomeonecameforacoupleofdays), nostuffiness, itispossibletoseeeverythingataglance, andnotfromthebuswindow, andagainwillnothavetostandintrafficjams. Excursionscanbemadeeasilyandatnight. Advantageistheabilitytophotographeverything,donotyouagree? It'seasiertonegotiatewiththedriverofthemotorcycletoslowdown, tomaketheperfectshot, thanwiththebusdriver (andthroughtheglassisnotveryconvenienttophotograph). Andifwearetalkingaboutsomecelebration (wedding, birthday, corporateevent), thebeautifullydecoratedmotorcadeofmotorcyclescanalsobeveryuseful.Motorcyclesmaybeneededforfansofextremedriving ,butyoushouldpickupaveryexperiencedandknowledgeabledriverinordertoavoidanaccident. Advertisingcostswouldrequireminimal, enoughtodistributeadsaboutpotentialcustomers (thesamehostelsandstudenthousing) oronthebikesthemselves. Similarnewstravelsfastenoughbecauseofthat, thenoveltyoftheservicewillalsoattractthosepeoplewhowanttotryarideonanunusualtaxi.

10. Staffofthecompanyconsistsof 8-12 drivers(asguides). Criteriaofthedriver-guideselectionispunctualityanddrivingexperience. Alsothecompanyneeds 2 phoneoperators. Thecostofonetrip; 10 miles - 4euro­( includingthecostofgasoline). Asaresult; 10 biketripsperdaygivesabout400 euros. Monthly- 12,000 eurosofrevenue, or 7,850 eurosasanetprofit. Note: allcustomersaresupportedwithfullbikeequipmentandbeverages.

11. SWOT ANALYSIS

12. NowadaysinEstoniathereisnoonecompanywhichoffers , motobike-taxi, service, sothereisnocompetitioninthissector.