The document provides box office figures and information about several British films. It analyzes the marketing techniques used by the film Ex Machina, noting how it promoted the film through social media like Tinder. It discusses how the American film industry has a larger budget to spend on marketing. The document also addresses why it is important to have a British film industry, stating that British films can make money from smaller budgets due to lower tax rates for film production in the UK. It notes the talented actors and crew in the UK help support a strong British film industry.

2. Film 4: 12 years a slave,
127 hours, The
Inbetweeners
Momentum pictures: 21 and
over, Sinister, The woman in
black
Working Title: Everest, Theory of Everything,
Mr Bean’s holiday
Pathe: Philomena, Slum dog millionaire,
Mandela long walk to freedom.
BBC film network: Saving Mr Banks,
Man on wire, Conspiracy

3. Ex Machina
• Film set in the UK or EEA = Yes, Ex Machina was a film that was in the UK. Points = 4
• Lead characters British or EEA citizens or residents = Yes, Ex Machina had British characters e.g. Domnhall Gleeson.
Point = 4
• Film based on British or EEA subject matter or underlying material = Yes, Ex Machina was based on a British idea, it was
based on The Truing Test. Points = 4
• Original dialogue recorded mainly in English or UK indigenous language or EEA language = All characters spoke English.
Points= 6
• Section A total = 18 points
• The film demonstrates British creativity, British heritage and/or diversity = Yes, this film demonstrates these things as The
Truing Test was from British Heritage. Point = 4
• Section b total = 4 points
• At least 50% of the principal photography or SFX takes place in the UK = Yes, it all took place in a soundstage. Points = 1
• At least 50% of the VFX takes place in the UK = Yes, Ava’s arm was visual effects. Points = 1
• An extra 2 points can be awarded if at least 80% of principal photography or VFX or SFX takes place in the UK = Yes,
80% was filmed in the UK. Points = 1
• Music Recording/Audio Post Production/Picture Post Production = Yes, it was recorded by a British band. Points =1
• Section C total = 5 points
• Director = Alex Garland. Point = 1
• Script Writer = Alex Garland. Points = 1
• Producer = Andrew Macdonald Allon Reich. Points = 1
• Composer = Geoff barrow, ben salisbury. Points = 1
• Lead Actors = Domhnall Gleeson, Alicia Vikander
Majority of Cast = Domhnall Gleeson as Caleb Smith, Alicia Vikander as Ava, Oscar Isaac as Nathan Bateman, Sonoya
Mizuno as Kyoko, Symara A. Templeman as Jasmine, Elina Alminas as Amber, Gana Bayarsaikhan as Jade, Tiffany Pisani as
Katya, Claire Selby as Lily, Corey Johnson as Jay the helicopter pilot. Points = 1
• Key Staff (lead cinematographer, lead production designer, lead costume designer, lead editor, lead sound designer, lead
visual effects supervisor, lead hair and makeup supervisor) = Production designer- Mark Digby, Cinematographer- Rob
Hardy. Points =1
• Majority of Crew = Lead visual effects supervisor- Andrew Whitehurst, Hair and make up supervisor- Sian Grigg. Points =
1
• Section D total = 8 points
• Total of points for film = 35

4. The Avengers Age of Ultron
• Film set in the UK or EEA = Yes, it was set in the UK in these locations Surrey’s Royal Holloway College, Kent’s Dover
Castle Tunnels and Surrey’s Bourne Wood. Points = 4
• Lead characters British or EEA citizens or residents = Yes, Loki is British, the actor is Tom Hiddleston. Points = 4
• Film based on British or EEA subject matter or underlying material = No, its based on Marvel comics. Points = 0
• Original dialogue recorded mainly in English or UK indigenous language or EEA language = Yes, all actors speak
English. Points = 6
• Section A total = 14
• The film demonstrates British creativity, British heritage and/or diversity = No it doesn’t. Points = 4
• Section B total = 4
• (a) At least 50% of the principal photography or SFX takes place in the UK = Yes, they created cars blown up on
computers. Points = 2
• (b) At least 50% of the VFX takes place in the UK = Yes, the effects were done by Double Negative and ILM. Points = 2
• (c) An extra 2 points can be awarded if at least 80% of principal photography or VFX or SFX takes place in the UK =
Yes, all effects were taken place in the UK. Points = 2
• Music Recording/Audio Post Production/Picture Post Production = Yes, recorded at the Abby Road Studios. Points = 1
• Section C total = 5 points
• Director = Joss Whedon. Points = 1
• Scriptwriter = Joss Whedon. Points = 1
• Producer = Kevin Feige. Points = 1
• Composer = Brain Tyler, Danny Elfman. Points = 1
• Lead Actors = Robert Downey Jr, Chris Hemsworth, Scarlett Johansson. Point = 1
• Majority of Cast = Robert Downey Jr, Chris Hemsworth, Scarlett Johansson, Chris Evans, Mark Ruffalo, Jeremey
Renner, Don Cheadle, Aaron Taylor-Johnson, Elizabeth Olson, Paul Bethany, Cobie Smulders, Anthony Mackie, Haley
Atwel, Idris Elba, Stellan Skarsgard, James Spader, Samuel L Jackson. Point = 1
• Key Staff (lead cinematographer, lead production designer, lead costume designer, lead editor, lead sound designer, lead
visual effects supervisor, lead hair and makeup supervisor) = Production Designer- Kevin Chinlund, Cinematographer-
Ben Davis. Point =1
• Majority of Crew = Lead Visual effects supervisor- Christopher Townsend, Hair and Makeup supervisor – Jennifer Bell
and John Blake. Points =1
• Section D total = 8
• Total points for film = 30

5. • Star Wars the Force Awakens
• Film set in the UK or EEA = No, it was set in space. Points = 0
• Lead characters British or EEA citizens or residents = Yes, Domhnall Gleeson is British and he was also in Ex Machina,
Daisy Ridley and John Boyega. Points = 4
• Film based on British or EEA subject matter or underlying material = No, the film was based on an original idea that
came from George Lucas. Points = 0
• Original dialogue recorded mainly in English or UK indigenous language or EEA language = Yes, all characters spoke
English. Points = 6
• Section A total = 10 points
• The film demonstrates British creativity, British heritage and/or diversity = No British heritage is demonstrated. Points =
0
• Section B total = 0 points
• At least 50% of the principal photography or SFX takes place in the UK = Filmed in Britain and Tunisia. Points = 2
• At least 50% of the VFX takes place in the UK = Yes, editing was done in the UK. Points = 2
• An extra 2 points can be awarded if at least 80% of principal photography or VFX or SFX takes place in the UK = Yes,
80% took place in the UK. Points =2
• Music Recording/Audio Post Production/Picture Post Production = Yes, the London symphony orchestra. Points = 1
• Section C total = 5 points
• Director = J.J Abrams. Points = 1
• Scriptwriter = Lawrence Kasdan, J.J Abrams, Michael Amdt. Points = 1
• Producer = Kathleen Kennedy, J.J Abrams, Bryan Burk. Points = 1
• Composer = John Williams. Points = 1
• Lead Actors = Harrison Ford, Mark Hamill, Carrie Fisher. Points = 1
• Majority of Cast = Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac,
Lupita Noyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew, Max Von Sydow. Points = 1
• Key Staff (lead cinematographer, lead production designer, lead costume designer, lead editor, lead sound designer,
lead visual effects supervisor, lead hair and makeup supervisor) = Production designer- John Barry, Cinematographer-
Dan Mindel. Points = 1
• Majority of crew = Lead visual effects supervisor- Dennis Muren, Lead Hair and makeup supervisor- Stuart Freeborn.
Points = 1
• Section D total = 8 points
• Total points for film = 23

6. How do British films attract audiences?
British films attract audiences through different ways of marketing. They try
to target a specific audience for the genre of the film. Ex Machina was a film
that used social media to market their film. They used Tinder to make an
account for the character Ava who was made to talk to other people using the
site. Many films now use social media to promote their films as lots of people
look and use social media. By using this type of marketing, British audiences
may get attracted to films, but for worldwide viewing of marketing TV adverts
showing a trailer could be better. The American film industry can spend a lot
more money on marketing as the industry is bigger, so they can attract more
audiences.

7. I think the audience type that would most likely watch the
films is Mainstream plus. Lots of people would go into this
category as the films would have gained lots of viewer and
made money.
Figures from the Box
office:
Ex Machina: $37
million
The Inbetweeners
Movie 2: $63.8 million
Suffragette : £2.94
million
Attack the Block: $5.8
million

8. Why have a British film Industry?
The British film industry is an industry that can make a
lot of money from films with smaller budgets than
Hollywood film. This is because Britain has lower tax to
make a film than America so more films are made here
to make tax cheaper. Britain also has a wide range of
professional experienced actors and filming crew also
have many talented people which can make a film
industry better.