The body shop spa of the world event

JESSICA PERRY
14008042
EVENT OPERATIONS

THE BRIEF:
• JMP Events have been asked by The Body Shop to provide three event proposals
for the launch of their next season’s Spring/Summer 2017 products –
‘Spa of the World’
• The event will be a gala dinner hosted in Manchester for 200 The Body Shop
employees
• The aim of the event is to introduce the new products to employees for the first
time, give them opportunity to touch and experience the product as well as
motivate them to go out and sell it
• The event must depict The Body Shop brand within the design
• The event must include the opportunity to network whilst being fun and
inspiring
• Delegates will expect accommodation to be close by
• Target audience: Predominately female, aged 24 – 45yrs old
OUTCOMES FOR THE BODY SHOP:
• The Body Shop will benefit greater employee satisfaction
through the event
• Hosting a successful product launch will benefit The Body
Shop image
• Provide an in-sight to the new products and can estimate
how successful the products will be
THE PRODUCTS:
Spa of the World™ body care collection, inspired by traditional beauty rituals from across the globe. The range
includes bath milk, creams, massage oils and exfoliants. Infused with the finest natural ingredients, the refined
textures and delicate fragrances that will take your body and mind on the ultimate sensory spa journey.
EVENT OUTCOMES:
• Employees are impressed with the new collection
therefore return to work motivated to sell the products
with greater knowledge to help increase sales
• To gain networking experiences within The Body Shop
company
• Employees will gain a better understanding of The Body
Shop brand
The range:
Hawaiian Kukui Cream
Polynesian Monoï Radiance Oil
Tahitan Orchid Massage Oil
Japanese Camellia Cream
African Ximenia Scrub
Dead Sea Salt Scrub
French Lavender Massage Oil
Lemongrass Massage Oil
Egyptian Milk & Honey Bath
Moroccan Rhassoul Body Clay
Himalayan Charcoal Body Clay

THE VENUE:
For all three proposals, we have decided to choose the wonderful Manchester
Central Convention Complex to host your event.
Manchester Central is the perfect venue in a prime location to host The Body
Shop’s ’Spa of the World’ product range.
The venue is committed to minimising its impact on the environment by following
their sustainability policy.
The venue’s vision and primary purpose is to be recognised as a world class
sustainable venue that strives for excellence in its people, facilities and services.
Manchester Central has become one of the first major conference and events
venues in the UK to achieve ISO 20121 Event Sustainability.
In relation to The Body Shop, the brand is renowned for its ethical branding. One of
the five core company values is to protect the planet.
This suggests this venue is a perfect fit to encourage sustainability values within
The Body Shop brand.
Chosen Venue:
Manchester Central

ADDRESS:
Manchester Central,
Petersfield,
Manchester
M2 3GXPUBLIC TRANSPORT:
For those using public transport, there are four train
stations all within a 10 minute drive away:
• Manchester Piccadilly (10min drive away)
• Victoria Station (10min drive away)
• Manchester Oxford Road (10min walk away)
• Deansgate (5min walk away).
The Metrolink is an alternative travel method, with the
nearest stop Deansgate-Castlefield which is a few
minutes walk away. Manchester also provides the
Metroshuttle – a free bus with links to the city’s rail
stations and shopping areas.
ACCOMODATION:
There are a handful of hotels just a few minutes walk away
from Manchester Central including: Price Range:
The Midland (1min walk away) 4* £98 - £368
Premier Inn Central (2min walk away) 3* £60 - £115
Jury’s Inn (4min walk away) 3* £66 – £202
Arora Hotel (5min walk away) 4 £74 - £225
Novotel Manchester (5min walk away) 4* £76 - £179
Hilton Deansgate (6min walk away) 4* £100 - £334
BY ROAD:
• Manchester is at the heart of a comprehensive
motorway network. Manchester's M60 orbital
motorway provides easy access from north, south,
east and west.
• The venue has a 24 hour car park for guests who are
driving to the event including electrical vehicle
charging points
• A coach bay and taxi rank are both located by the
entrance of the venue.
PROPOSED DATE:
Thursday 23rd February 2017
A few days before the start of S/S 2017 season.
Venue Details

Exchange Hall
ROOM DETAILS:
The room we will be using is the Exchange Hall. The room is 1,834m² with the
capacity to fit 480 people with a cabaret layout. Each table will have 6 chairs around
and will be positioned to ensure no person has their back towards the stage. As
there will be 200 employees attending we will have 34 tables. Toilets are located in
between the exchange hall and the exchange foyer.
The exchange hall has a kitchen, therefore serving and clearing the gala dinner can
be quick and efficient. Mobile bars can be set up in the room for guests to easily get
drinks.
POSITIVE:
• Sustainable venue
• Free Wi-Fi
• Staff & catering included
• Catering can be altered for special
diet requirements
• Large fire exits
• Kitchen & bars close proximity
• Lift & escalators for disabled access
• Induction loop provided
• Venue provides own risk assessment
• Staging & equipment included
• CCTV in operation throughout
• First Aid trained staff and kits
• Lorry access near rear of the building
for load-in/load-out
• Private entrance/exits, dressing rooms
and toilets for performers
• Smoke alarms around the venue
NEGATIVE:
• Room may be too big as capacity is
less than half of maximum capacity
• Security is not included
• Due to being a sustainable venue,
organisers must bring their own power
source
• No screens included
• 96 decibels sound limit
• Venue can host more than 10,000
delegates a day therefore venue may
be busy if other events are active
• Busy traffic surrounding the venue
may delay event operations
Cabaret Layout

The Body Shop 5 Core Values
THE BODY SHOP 5 CORE VALUES
• Activate Self-Esteem - You encourage your employees to learn new
skills through a Learning is of Value to Everyone (LOVE) initiative. By
funding a range of training courses, events and health treatments,
The Body Shop aim to enhance the staff's sense of wellbeing. This
will be done by the use of spa stations at the event.
• Against Animal Testing - Posters will be around the room to remind
employees that The Body Shop are against animal-testing, and none
of your products have ever been tested on animals for cosmetic
reasons.
• Support Community Fair Trade – The products are ‘Spa of the World’,
employees will be educated how the products are not only rituals
from around the world but the finest raw ingredients used in the
products are sourced from across the globe using Fair Trade policies.
• Defend Human Rights - All raffle donations will be donated to local
partners who fund the prevention, support & protection of abused
women and children. A campaign you’ve donated over £4m since
2004.
• Protect The Planet – Using a sustainable venue and ensuring waste is
kept to an absolute minimum.

Overview
THE THEME:
The theme of the event is the title of the new range
of products ‘Spa of the World’. We want employees
to get an idea of these products by maximising a full,
relaxing experience. We want all the senses to be
pleasured by smelling delicate fragrances, tasting
exquisite food, getting hand massages from our
team of professionals, listen to our relaxing music
and observing our well matched venue.
DRINKS RECEPTION
• Guests will arrive at 18:00 and will be greeted by
the Manchester Central concierge team. Guests
will be directed to the Upper Foyer by stewards for
the drinks reception. The drinks reception is in a
different room to the main gala dinner.
• The Body Shop logo will be presented on all LCD
screens in the Upper Foyer to advertise the brand
and to remind employees why they’re here.
• As the product range has not been presented to
the employees yet, the theme of the event isn’t
emphasised in the Upper Foyer.
• Plants & flowers will be decorated around the
Upper Foyer as it targets the Body Shop employee
audience (mainly females aged 24-45)
• Drinks on trays will be offered around to the guests
by waiting staff.
• The upper foyer will also have a table with bucks
fizz in champagne flutes, also glasses of orange
juice as a non-alcoholic option.
PRODUCT LAUNCH, GALA DINNER &
NETWORKING
• After the drinks reception, guests will be ushered into the Exchange Hall
by the stewards. The reveal of the spa-decorated Exchange Hall should
create a fun atmosphere for guests.
• The exchange hall will be decorated with dark brown colours, dark
wooden floor and raw material decorations such as bamboo and wood.
• The room will have softened light, using scented candles and fairy lights around
tree branches fitted around the room. This decoration follows The Body Shop’s
Community Fair Trade (CFT) Programme by sourcing fine raw ingredients and accessories.
• Sandalwood-scented incense sticks will be lit on tables in each corner of the room to
create a relaxing, natural scent that can help guests experience this relaxing sensation.
• Guests will be directed to their allocated table by stewards, where they will sit down and
wait for the Welcome Talk.
• Brown leather L-shaped sofas and tables will be arranged near the entrance of the
Exchange Hall for guests to sit down and network with each other after they have finished
dinner.
• The products will be displayed in white regal bath tubs near each corner of the room and
also on a table in front of the stage. The white bathtubs will be eye-catching as most other
decoration in the room is dark and wooden, gaining attention to the products.
• Tester examples of the products will be displayed in the centre of each dinner table for
employees to smell and test out with also a pack of wipes to take the product off after.
• 4 ’Spa Stations’ will be placed in between the seating area and the dining area where
professional beauticians will test out the products on the guests’ hands and give them
hand massages.
PROPOSAL 1

Event Schedule
TIME ACTIVITY COMMENTS
08:00 – 15:00 • Contractors arrive & debriefed
• Set up stage & screens
• Load in equipment & props
• Set up tables, chairs & sofas
• Prepare audio & visual equipment
• Ensure whole room is set up with all décor
• Sofas & tables are set up in upper foyer
• Band equipment set up on stage
• Include lunch break for contractors & staff
• Two-way radio used for communication
15:00 – 17:00 • Place plants & flowers in pots & water them
• Equipment check – A/V check
• Contractors leave
17:00 – 18:00 • Waiting staff, stewards, beauticians, photographer & security
arrive
• Candles & incense sticks are lit
• Music starts
• Megan & the Bourbon Boys arrive, debriefed & sound check
• Tables set up with water, wine bottles etc.
• Waiting staff etc. are debriefed by event organisers
18:00 – 18:15 • Guests arrive for drinks reception in upper foyer
• Stewards ask guests if they would like to enter the raffle
• Stewards assist guests
• Waiting staff offer cocktails to guests from a tray
18:45 – 19:00 • Guests move into the exchange hall • Stewards assist people to tables
19:00 – 19:15 • Welcome speech from The Body Shop
• Starters are dispersed
• Inform guests about order of the evening
• Refer to food pre-order form
19:30 – 20:00 • Starters are cleared
• Presentation about new product range
PROPOSAL 1

Event Schedule
20:00 – 20:10 • Main courses are dispersed
• Ensure band are ready to play & set up
• Refer to pre-order form
20:30 – 20:45 • Main courses are cleared
• Megan & the Bourbon Boys play
• Desserts are dispersed
21:00 – 21:30 • Desserts are cleared
• Megan & the Bourbon Boys finish
• Presentation from sales team
• Winners of raffle prizes announced
• Beauticians all set up at spa stations
• Interactive presentation
• Ensure waiting staff are refilling jugs of water &
providing drinks
21:30 - 23:00 • Opportunity to network
• Opportunity to experience the products
• Thank band for coming
23:00 – 23:15 • Guests depart
• Candles & Incense Sticks are put out
23:15 – 23:30 • Waiting staff, stewards etc. help clear the tables
• Beauticians & photographer thanked & leave
• Stewards, waiting staff & security leave
23:30 – 03:00 • Venue is cleared
PROPOSAL 1

Event Design PROPOSAL 1
Natural raw material design:
• Candles on log blocks on tables
• Lots of plants & flowers
decorated around the room
• L-shaped brown sofas to
network
• Vertical banner of The Body
Shop logo presented on either
side of the stage
• Plants as centre pieces on
tables, with tester examples of
products around it

• Leafless trees with fairy lights
• Regal bathtub displaying
products
• Fruit infused water jugs on
tables
• White wine served in
wooden baskets
• Bamboo place mat for food

Floor Plan PROPOSAL 1
Entrance/Exit to Upper FoyerStage
White regal bath tub displaying products
Table displaying products
Cabaret tables of 6
Mobile bar
Spa stations
L-shaped sofas & tables to network
Leafless tree with fairy lights
Kitchen
Drinks tables

Gala Dinner Menu
THE MENU
As the products are traditional beauty rituals from around
the world, we wanted guests to taste foods from across the
globe too.
We picked some favourite dishes from different countries
and composed it into one menu.
The guests will view the menu prior to the event, and a pre-
order form will be filled out, this saves time so waiting staff
do not need to take 200 employees’ orders.
There are vegetarian options for both starters and mains,
special dietary requirements can be made on the pre-order
form such as Gluten-Free meals, etc.
PROPOSAL 1
DRINKS
Bottles of red and white wine will be served on the tables
along with fruit infused water jugs.
A bar will be set up in the room for guests to go and get
drinks such as beer, spirits & soft drinks throughout the
night.
The waiting staff will be walking around with a tray of fruity
cocktails (alcoholic & non-alcoholic) for guests to drink for
the drinks reception and in between activities for the gala
dinner.

Extra Information
RAFFLE
Raffle tickets will be available to purchase during the
Drinks Reception and the start of the Gala Dinner. Guests
will pay a small fee for the raffle ticket, but have the
chance of winning:
• A spa break for 2 in a Shire Hotel & Spa
• (Kettering, Fareham, Bristol, Knutsford, Leeds or
Penrith)
• Dinner for 2 at a Thai Restaurant
• A bottle of champagne
MUSIC
Light, new age, tranquil music with ambience sound effects
such as the ocean waves, birds calling, etc. to create a
relaxing atmosphere. The music will be an appropriate
volume so guests can clearly network with each other
without being interrupted by music.
PROPOSAL 1
ENTERTAINMENT
The entertainment for the evening will be a jazz band called
‘Megan & the Bourbon Boys’. They are a modern jazz function
band from London. They give a vintage twist to modern rock
and pop songs. As the target audience are mainly females
aged 25-45, the songs played are going to be well-known
covers that the audience will recognise.

Extra Information PROPOSAL 1
SECURITY
We will be using Churchill Security Ltd. Their security
personnel will safeguard your event from the beginning to
the very end, securing staff, your guests and the venue from
theft and vandalism amongst other crimes. We also offer
health and safety trained guards who can be on hand in an
emergency and more importantly can prevent harm from
happening in the first place.
PHOTOGRAPHER
James Broome Photography will be used at the event to
capture moments of the product launch. He is based in
Manchester and does many events photography. The
photographs can be instantly provided onto disc or sent to
The Body Shop office.
REGISTRATION
Upon arrival, employees will pick up their name badges at
the Upper Foyer. This ensures that the event is employee-
only and no one is attending the event uninvited. The name
badges will have their name and the store they work at, this
will be useful for networking opportunities during the night.
FEEDBACK
Small feedback forms will be on tables for guests to fill out
and then post in a box near the exit of the Upper Foyer. This
gives not only you, a successful cosmetic and skin care
company, but also JMP Events, an idea of employees’
opinions on the night. We’d like to know what they liked
about the event, but what also could be improved for
future events. This will also help you view your employee
trends.

Overview PROPOSAL 2
THE THEME:
The theme of the event is the title of the new range of
products ‘Spa of the World’. We want employees to get
an idea of these products by maximising a full, relaxing
experience. We want all the senses to be pleasured by
smelling delicate fragrances, tasting exquisite food,
getting hand massages from our team of professionals,
listen to our relaxing music and observing our well
matched venue.
DRINKS RECEPTION
• Plants & flowers will be decorated around the
Upper Foyer as it targets the Body Shop employee
audience (mainly females aged 24-45)
by waiting staff.
NETWORKING
by the stewards. The reveal of the spa-decorated Exchange Hall should
create a fun atmosphere for guests.
• The exchange hall will be decorated with white and silver colours. The
design will be minimalistic but represent pureness, like the Body Shop
products.
• The room will have bright white lights, conveying a heaven-like approach.
• The room will look clean and pristine, a minimalistic open room will create a feeling of
tranquility and space.
• White chaise lounges will be arranged near the entrance of the Exchange Hall for guests
to sit down and network with each other after they have finished dinner.
• The products will be on white podiums around the room and also on a large white bar in
front of the stage. Spotlights will be directed onto the products to make them really stand
out.
hand massages.
• White linen scented candles will be lit to add to the sensory experience.

Event Schedule
08:00 – 15:00 • Contractors arrive ad debriefed
• Theatre equipment set up on stage
• Include lunch break for contractors & staff
arrive
• Music starts
• Candles are lit
• Fireflies arrive, debriefed & sound check
• Drinks on trays offered to guests by waiting staff
PROPOSAL 2

Event Schedule
• Fireflies perform
• Fireflies finish
providing drinks
• Fireflies leave
• Thank the theatre group for coming
• Candles are put out
PROPOSAL 2

White minimalistic design:
• Glass tables & chairs
• White podium to display
products
• White bar to display
products
• White fringing around spa
stations to separate them
• White chaise lounge to
network

Kitchen
White bars displaying products
Glass cabaret tables of 6
Mobile bar
Spa stations with white fringing around
White chaise lounge to network
Glass cabinet with products displayed
Drinks tables

Gala Dinner Menu PROPOSAL 2
THE MENU
globe too.
DRINKS
night.
dinner.

RAFFLE
chance of winning:
Penrith)
MUSIC
Light classical music will be played to create a relaxing
atmosphere. Research shows classical music reduces blood
pressure and stimulates the brain.
The music will be an appropriate volume so guests can
clearly network with each other without being interrupted
by music.
ENTERTAINMENT
The entertainment for the evening will be a shadow theatre
group ‘Fireflies’. By the use of shadow movement to music,
they can provoke emotional feeling which will touch the
guests. The entertainment suits the target audience and
relates to the minimalistic theme as entertainment is created
through using sheets, lights and the theatre team.

SECURITY
PHOTOGRAPHER
REGISTRATION
FEEDBACK
trends.

Overview PROPOSAL 3
THE THEME:
The theme of the event is the title of the new range of
products ‘Spa of the World’. We want employees to get
an idea of these products by maximising a full, relaxing
experience. We want all the senses to be pleasured by
smelling delicate fragrances, tasting exquisite food,
getting hand massages from our team of professionals,
listen to our relaxing music and observing our well
matched venue.
DRINKS RECEPTION
• Exotic plants and flowers will be decorated around
the Upper Foyer as it targets the Body Shop
employee audience (mainly females aged 24-45)
by waiting staff.
NETWORKING
by the stewards. The reveal of the ‘holiday spa’ decorated Exchange Hall
should create a fun atmosphere for guests.
• The exchange hall will be decorated with orange and yellow decoration,
representing a relaxing summer holiday.
• A holiday atmosphere will be suitable as sunlight boosts positive moods
and also relates to our products from across the globe.
• The room will have an orange ceiling canopy, creating an orange glow around the room.
• Multiple LCD screens will be put together to make a big LCD wall of the sunset with the
waves slowly drifting.
• Colours can be created in the room by the use of gels on lights. The products will stand
out by bright coloured lights shining onto the display counters and also on the tables.
• Wooden barrel bars will be placed near the entrance of the Exchange Hall for guests to
stand around with their drinks on to network with each other after they have finished
dinner.
• The products will be on bamboo counters, approaching the theme in unique ways.
hand massages.
• Jasmine scented candles will be lit to add to the sensory experience.

Event Schedule PROPOSAL 3
08:00 – 15:00 • Contractors arrive & debriefed
• Band equipment set up on stage
• Include lunch break for staff & contractors
arrive
• Candles are lit
• Music starts
• Cherry Pickers arrive, debriefed & sound check
• Drinks on trays offered to guests by waiting staff

Event Schedule
• Cherry Pickers play
• Cherry Pickers finish
providing drinks
• Cherry Pickers leave
• Thank the band for coming
• Candles put out
PROPOSAL 3

Exotic Summer Holiday
Design:
• Orange ceiling canopy
• Bamboo cocktail bar to
display products
• Multiple LCD screens put
together to make a giant
sun slowly setting with
the waves slowly drifting
• Stone Indoor water
feature
• Exotic plants
• Wooden barrel bars to
network

Kitchen
Bamboo bar counters displaying products
Cabaret tables of 6
Mobile bar
Bamboo spa stations
Wooden barrel bars for guests to put drinks on whilst networking
Palm tree plants
Drinks tables

Gala Dinner Menu PROPOSAL 3
THE MENU
globe too.
DRINKS
night.
dinner.

Further Details PROPOSAL 3
RAFFLE
chance of winning:
Penrith)
MUSIC
Light calypso music will be played to create a holiday abroad
atmosphere. Being on holiday helps people destress and
relax. As the products are from around the world, we
thought we would also incorporate this with Afro-Caribbean
music. The music will be an appropriate volume so guests
can clearly network with each other without being
interrupted by music.
ENTERTAINMENT
The entertainment for the evening will be ’Cherry Pickers’ a
3-piece acoustic steel drum band from Manchester. This
music is associated with carnival and celebration, creating
an exciting and fun atmosphere for the guests. It relates to
the products from around the world, and also matches our
global menu and décor.

SECURITY
PHOTOGRAPHER
REGISTRATION
FEEDBACK
trends.

The body shop spa of the world event

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