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The “Big Three” American Ethnic Subcultures are African
Americans, Hispanic Americans, and Asian Americans.
Describe the Ethnic and Consumption Characteristics of…
African Americans
Hispanic Americans
Asian Americans
See textbook p. 460 – 464.
2. A
Subculture
is a group of people whose members share significant beliefs
and common preferences. Subcultures can be defined by
ethnicity, religion, age, and lifestyles. See textbook p. 457).
Discuss, in-depth, Religious Subcultures in the U.S. (e.g. “Born
Again” Christians, The Amish, or Islam. Discuss their Beliefs,
Music, Foods, TV/Movie programs, and other products
consumption preferences). Give examples of the Religious
Groups. See p. 464 – 470.
The Big Three” American Ethnic Subcultures are African American.docx

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