The Big Issue was started in 1991 by John Bird and Gordon Roddick to provide employment opportunities for rough sleepers and help them become self-sufficient. The Big Issue Foundation was later established in 1995 to connect vendors with support services addressing issues like housing, health, finances, and employment. In 2015, over 2,000 vendors achieved personal goals through skills training, advocacy for housing and healthcare, and access to education and volunteering opportunities provided by The Big Issue.
Presented by Michael Haloskey, Director, Business Lending Programs, Maryland Department of Housing & Community Development. Presented in an Ignite style format during the 2016 MEDA Annual Conference
David Mundell MP and Desmond Swayne MP: Funding for Small OrganisationsNIDOS
Presentation from Rt Hon David Mundell MP, Parliamentary Under Secretary of State for Scotland, and Rt Hon Desmond Swayne MP, Minister for International Development, on funding for small organisations.
Presented by Michael Haloskey, Director, Business Lending Programs, Maryland Department of Housing & Community Development. Presented in an Ignite style format during the 2016 MEDA Annual Conference
David Mundell MP and Desmond Swayne MP: Funding for Small OrganisationsNIDOS
Presentation from Rt Hon David Mundell MP, Parliamentary Under Secretary of State for Scotland, and Rt Hon Desmond Swayne MP, Minister for International Development, on funding for small organisations.
The meeting of the Third Sector Forum on 17th Sept 2009 at Grimsy Neighbourhood Centre was a "Sustainable Funding" event. This is the presentation from the event.
Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed by VisitBritain for engaging the world in the UK as a tourist destination. Carve have advised VisitBritain for the past 12 months.
Digital By Default Local Government Event - Southwark CathedralAndrew Bennett
Featured slides from the Gandlake, Southwark Council and IRRV event held at Southwark Cathedral on 12th November 2015.
Presenters:
Dominic Cain, Assistant Director (Revenues, Benefits & Financial Transaction shared services), Southwark Council
David Ashmore, Director of Business and Customer Service, Lambeth Council
Stephen Hughes, Freelance Financial Adviser (former LGA Executive Director and CEO of Birmingham City Council)
Dave Briggs, Head of Digital & Design, Adur and Worthing Councils
Karen Michael, Service Development Team Leader, London Borough of Southwark
Vivian Davies, Head of Collections and Credit Control, Family Mosaic
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Ethics and Social Responsibility in Marketing StrategyLinda Bandov Pazin
Discussion of how Unilever (Dove), TOMS and Goldman Sachs developed groundbreaking social marketing campaigns and the positive impact it had on their business. Showing the link between purpose and leadership.
The meeting of the Third Sector Forum on 17th Sept 2009 at Grimsy Neighbourhood Centre was a "Sustainable Funding" event. This is the presentation from the event.
Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed by VisitBritain for engaging the world in the UK as a tourist destination. Carve have advised VisitBritain for the past 12 months.
Digital By Default Local Government Event - Southwark CathedralAndrew Bennett
Featured slides from the Gandlake, Southwark Council and IRRV event held at Southwark Cathedral on 12th November 2015.
Presenters:
Dominic Cain, Assistant Director (Revenues, Benefits & Financial Transaction shared services), Southwark Council
David Ashmore, Director of Business and Customer Service, Lambeth Council
Stephen Hughes, Freelance Financial Adviser (former LGA Executive Director and CEO of Birmingham City Council)
Dave Briggs, Head of Digital & Design, Adur and Worthing Councils
Karen Michael, Service Development Team Leader, London Borough of Southwark
Vivian Davies, Head of Collections and Credit Control, Family Mosaic
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Ethics and Social Responsibility in Marketing StrategyLinda Bandov Pazin
Discussion of how Unilever (Dove), TOMS and Goldman Sachs developed groundbreaking social marketing campaigns and the positive impact it had on their business. Showing the link between purpose and leadership.
Birla Group started at 1857.
Shiv Narayan Birla started cotton trading operation in the small town of Pilani in Rajasthan.
Ghyanshyamdas Birla(GD Birla)--he set the manufacturing company.
Grandson of G.D. Birla is Aditya Vikram Birla(A.V. Birla)
Son of A.V. Birla is Kumar Mangalam Birla(K.M. Birla)
Overview: A US $40 billion corporation, in the League of Fortune 500
Employee strengths 136,000 42 different nationalities
Ranked Number 4 in the global ‘Top Companies for Leaders’ survey
Over 50 per cent revenues flow from its overseas operations
Ranked Number 1 in Asia Pacific for 2011
The Group operates in 36 countries
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. THE ORIGIN
• A. John Bird and Gordon Roddick started The Big Issue
in 1991. One reason The Big Issue was started because
of the growing number of rough sleepers.
• On other reason is that these two believed that to stop
homelessness by helping people to help themselves.
3. THE DEVELOPMENT
• The foundation of the Big Issue began in 1995 to link
vendors with vital support and services to address the
issues that have led to homelessness.
• “Since its creation the Big Issue Foundation has
provided services and referrals to address issues around
housing, health, finances, education, employment and
personal aspirations”
4. 2015 ACHIEVEMENTS
• “In 2015 over 2000 Vendor’s achieved record levels of
personal outcomes Our impactful, cost effective work
included:
• teaching transferable sales and customer service skills
• enabling and advocating for decent accommodation, access to
mainstream health care (something people who are homeless are
often excluded from) and access to employment, training, education
and volunteering
• facilitating the establishment of support networks made up of other
The Big Issue vendors, customers and specialist service providers.”
https://www.bigissue.org.uk/about-us/history-and-achievements
The above information is quoted from the web address below.
