1. Hyde Plus and the Hyde Charitable Trust
Our Impact 2015/2016

2. residents
10,700
benefited from Hyde Plus activity
At a Glance
We help residents of The Hyde
Group to fulfil their potential.
This is what we’ve done this year…
and support to
1:1 ADVICE
We’ve provided
residents
2,950
1

3. At a Glance
*Based on the HACT social value calculator
2
£1.7m
Our Money and
Debt advisers
achieved financial gains to residents of
Hyde Charitable Trust grant awards
to residents and organisations
We have made over
600
We’ve helped a total of
257residents in to work creating
£2.2min social value*

4. We generated
£1.7min financial gains to
our residents as a
result of our money
and debt advice
(average £1,260 per
person)
Each failed tenancy costs The Hyde Group around £10,000, and has a huge social
impact on affected households. Young tenants and new tenants are the most
vulnerable to tenancy failure.
Hyde Plus works in multiple ways to help residents
retain their tenancies and increase their financial
capability – improving life chances for tenants and
their families, and reducing costs to the business.
The Debt and Money Team provided money and
debt advice to 1,350 residents struggling to pay their
rent, generating £1.7m in financial gains to residents,
and £1.2m to Hyde.
Hyde Plus led a consortium of housing associations
conducting research into the causes of tenancy
failure, followed by some pioneering work exploring
the use of nudge principles to tackle the problem.
The subsequent ‘Better Money Behaviours toolkit’ is
available to the whole sector.
Better Money Behaviours toolkit
Funded by the Money Advice Trust and The Hyde
Charitable Trust, the BE Secure project is piloting the
provision of money advice, with nudge techniques,
at an early stage of the tenancy to prevent problems
later on.
Preventing
Tenancy Failure
3
We helped
1,437residents improve
their financial situation
£1.2min financial gains to the business
as a result of our money and debt advice

5. Watch more about The Money House
Preventing
Tenancy Failure
The Money House
Our award-winning project The Money House
(TMH) uses a real flat to improve the financial
management skills of young adults.
Based in South East London, this Big Lottery
project simulates a real world setting to improve
the financial confidence and literacy of prospective
young tenants through a week of interactive training
on topics such as debt management and budgeting.
TMH ‘Graduates’ are 3 times less likely to be in
arrears than those not attending.
340young tenants graduated from The Money House
with 98% of them reporting they feel more
financially confident.
100%of tenants who have completed The Money House
five-day course, and moved in to a home, sustain
their tenancies.
4
The things I learnt at The Money House should be taught at school so that young
people know what it’s like to move into their own place

6. Hyde Plus Jobs and Training team works with residents to develop skills and
find the right job....and it works. 1/3 of residents who use our Jobs and Training
service go on to get a job.
In addition to our advisory service, we organised
work placements so that residents gain valuable
experience and confidence. 76 residents completed
work placements with our supply chain partners
and across Hyde departments, including Resident
Services, Property Services, Estate Services,
Development, ICT and Hyde Plus.
With our supply chain partners we delivered
essential training sessions to ensure that people
not only get a job, but a quality job. 256 residents
took up training over the year.
Setting up your own business continues to be a
popular alternative to other employment options.
This year we supported 33 residents to set up their
own business.
770residents were provided with advice and
support to help them progress into work
257residents secured jobs or apprenticeships
after receiving our employment support
327people improved their skills,
confidence and employment
prospects by taking up training
and work placements
*Based on the HACT social value calculator
We created
£2.2min social value by supporting ourresidents into jobs*
Pathways to
Employment
5
When I discovered Hyde Plus, they provided practical and genuine assistance.
I am now in secure, paid work, and feel great about being able to support myself.

7. Having the harness is a huge step towards my goal,
which is not only to find work for myself but to employ
other people. I am talking to both Hyde and a local council
about doing work for them and employing some of their
residents. It will take time and effort but that is my plan.
6
Sergio started his London based high-rope
access business with Hyde Plus support.

8. 7
A spotlight on Brent shows how we are
transforming communities. The focus of
our work is the young and the elderly –
those most affected by London’s social
challenges.
The Hyde Group owns and manages 1,700 properties
of mixed tenure in Brent and continues to build
new homes in the borough. Alongside the exciting
growth and development of the built environment
Hyde is investing in social transformation to create
great places where people can thrive.
Positive social impact through sport
In partnership with the Jason Roberts Foundation
(JRF) we have secured significant funding from
Sport England and John Lyons Charity. This 3 year
project is enabling us to work on and off the pitch
with young people to increase training, education
and employment.
Watch more about how we’re making a difference in
Stonebridge with Jason Roberts Foundation
Creating
Successful Places
Jason Roberts with young women from the programme

9. 8
Young people taking the lead
We have established a team of Brent Young
Advisors. This team of 15-24 year olds are trained
as consultants to ensure that young people have
a voice in shaping policy and services for young
people – in Brent and beyond.
Hidden Stonebridge: combatting social
isolation
Artist Julie Howell worked on our Stonebridge
Estate to explore issues of loneliness and isolation
amongst older residents. Hyde’s Hillside Hub
at Stonebridge was transformed by a light and
photographic installation highlighting the stories
of residents who live there. The project reminds
visitors and passers-by that behind the closed doors
of the estate there are people with fascinating, rich
and varied lives.
A ground-breaking new model of Young
People’s Foundations
Hyde Plus is a founding and active member of
the recently created Young Brent Foundation,
established with core funding from the John Lyons
and City Bridge Trusts. This pioneering model will
ensure the continuation of important projects and
activities for young people in Brent.
Creating
Successful Places
Brent Young Advisors Launch
Hidden Stonebridge

10. We had more than
to our weekly local
‘digital drop-ins’
1,800
visits
9
Getting
Online
80%of home learners remained regular
internet users after training
422residents received 1-2-1 training
to use the internet
Hyde Plus supports residents to get online through home-based tutoring,
community-based volunteers and kit and connectivity partnerships.
Through our Getting Online programme 422
residents and hundreds more community members
increased their digital skills and use of the internet
this year. An independent evaluation showed that
80% of learners remained online after training.
Read the Citizens Online evaluation
Digital Champions
We recruited and trained an additional 25 volunteer
Digital Champions who ran weekly computer
sessions at our community centres. These sessions
had 1889 visits over the year, whilst free wifi was
accessed by more than 1500 individual users. Digital
Champions and tutors also ran sessions for older
residents in 20 Hyde sheltered schemes.
Watch Digital Champions talk about their best
moments
Tutoring at home
We provided six hours of home-based tutoring for
173 Hyde residents, reaching those unable to access
community based support.
Internet access
As part of the Connected Housing Initiative, we
continued to campaign for more affordable internet
access.
We promoted our partnership with hardware partner
Happus – 146 residents purchased or received a
refurbished laptop or affordable broadband.
Through an exciting new partnership with Three
Mobile’s Corporate Responsibility team we provided
25 residents with recycled smartphones.

11. 10
It’s been a complete life changer - definitely. I don’t get
bored any more. I don’t get lonely. I had problems with my
memory and using the internet has brought things back!
Some of our Getting Online learners in Kings Lynn

12. 5,700people benefited
from HCT funded
community
projects
11
The Hyde
Charitable Trust
480individual grant awards made to support
resident goals
84community grants were awarded
Individual Grants Programme
In response to the challenges people living in
social housing face, The Hyde Charitable Trust’s
Individual Grants Programme provides grants for
young residents, residents looking to improve
their employment prospects, and those who are
experiencing financial crisis.
A recent evaluation of the funds showed that these
small grants are vitally important for residents,
especially in times of ill-health or financial hardship.
Read more about the Individual Grants Programme
Do More! Grants for Young People
Grants of up to £200 to fund educational, cultural or
sports activities that build skills and confidence.
Jobs and Training Bursary
Grants of up to £200 enabling people to progress
career goals and move into employment.
Navi Scholarship Fund
Flexible funding for recognised courses and
qualifications supporting residents for whom
funding is a barrier to developing their careers.
Home Essentials Grants
Grants of up to £300 for essential items to help those
experiencing financial hardship.
Community Grants Programme
Investing in communities, through the Hyde
Charitable Trust’s Community Grants Programme,
ensures that activities are delivered in response to
local need.
Our work in communities means that local residents
and groups are leading and engaged in community
activities and, as a result, Hyde neighbourhoods are
better served and more cohesive.
This year The Hyde Charitable Trust has invested
£64,800 through community grants.

13. 12
The Hyde
Charitable Trust
The Innovation Grants Programme supports research and new ideas to increase the
understanding, effectiveness and range of activities dedicated to solving the changing
needs of social housing residents. Some of the projects funded this year are:
Better Money Behaviours Toolkit
The next generation of money and debt advice,
this is a guide based on the ‘nudge’ principles of
behavioural economics – jointly developed and
funded by The London Housing Financial Inclusion
Group.
Understanding Tenancy Failure
With four other leading housing associations, we
commissioned a report to understand the root
causes of why some people fail in their tenancies.
Researchers from Sheffield Hallam University found
that insecure and casual employment, and surviving
on a low income were causal factors in the majority
of cases.
BE Secure Project
Jointly funded with the Money Advice Trust, this
pilot project integrates behavioural economics
‘nudge’ principles in Money and Debt Advice
conversations to increase tenants’ engagement with
the support process.
Getting Online 1-2-1 Home Tutoring
This targeted service has provided vital training to
173 vulnerable residents so that they are better able
to use the internet, connect with others, explore
personal interests and transact online.

14. 13
Young resident, Samantha, took part in
the 2015 BMX World Championships
in Belgium thanks to funding from a Do
More! Grant for young people.

15. 14
Other
Highlights
Our successes include assisting in the
development of a unified strategy to help
bring a brighter future for London’s young
people, as well as requests to share our
social investment expertise at numerous
conferences and events.
Leading and Influencing
The Hyde Plus team spoke to varied audiences of
housing and money and debt professionals, leading
discussions on innovative service models to prevent
tenancy failure, and introducing the BE Secure
project and Better Money Behaviours toolkit.
The Money House team led a workshop at the
National Homeless Conference showcasing how this
nationally recognised project helps young residents
maintain their tenancies. The London Youth Housing
event also benefited from the team’s experiences.
Our Employment specialists shared successes and
learning from the Build-it project at a London youth
event, and contributed to an Employment Related
Services Association ‘Get to Grips’ Seminar.
We are pleased to be an active partner of the
Vision for Young Londoners, a cross-sector alliance
of more than 50 organisations which puts forward a
common approach for organisations working with
young people to ensure all are able to make the
most of the city.
Hyde Plus hosted a roundtable discussion on
Housing Challenges Relating to an Aging Population.
Delegates discussed innovative solutions and
identified those which would benefit from joint
exploration with European partners and funding.
Award-winning
The Hyde Plus’ Money and Debt Advice team have
been crowned Debt Team of the Year at the Institute
of Money Advisers awards 2016.
The Money House project was named national
winner in the Best Financial Capability category at
the Institute of Money Adviser awards 2016.
The Money House was named a national finalist at
the Adult Learners’ Week Awards.
Money and Debt Team of the Year 2016

16. 15
Creative Youth
With Ovalhouse Theatre we secured £128,000 Arts
Council funding for a ground-breaking three-year
Creative Youth project in Lambeth. The project will
ensure our young residents are skilled and ready
to take advantage of opportunities in London’s
expanding creative industries sector.
Build-it
We have continued this partnership project with
award-winning social enterprise Build-it and Hyde
Property Services. The project provides residents
with training in painting and decorating, and
accredited qualifications, and has transformed
properties in south London.
Stockwell Community Centre Fund
Following a donation from local supporter Joanna
Lumley, we set up a new Stockwell Community
Centre Fund that will provide more activities for local
residents.The first funded project, providing music
production and radio skills for young people, will
launch in 2016.
Other
Highlights
Young Londoners face challenges in
almost every aspect of their lives. Hyde
Plus has developed partnerships and
secured funding for exciting projects to
promote opportunities in the workplace.
6,400
young people
benefited from our
Youth Development
activities this year

17. 16
Our Response
Hyde Plus will, in the coming year, establish new streamlined and targeted ways of
working with people and places most in need. We will work in three core areas:
The Year
Ahead
The Challenge
In light of the housing sector’s
changing external environment
we have reviewed our priorities
within Hyde Plus and redesigned
our programmes and business
structure. This allows us to
focus on people and places with
greatest need (and presenting
most risk) and to maximise our
impact and profile.
1 Successful Tenancies Programme
Building on the successes of the debt and money advice service, and of Lottery-
funded The Money House, this pioneering programme will reduce the chances of
tenancy failure among Hyde’s higher risk residents. It will also reduce costs to the
business and protect the most vulnerable.
2 Successful Places Programme
This programme will deliver targeted partnership-based initiatives that benefit
Hyde’s higher risk and high-need communities. It will focus mainly on those
resident groups that are most disadvantaged, and can present challenges for Hyde
– the younger and the older.
3 Business Development and Fundraising
Hyde Plus will focus its more limited resources towards income generation,
in order to grow core programmes and develop new ones. We will do this by
working with our staff, contractors, partners, supply chain and others.

18. 17
At Hyde Plus we could not have managed to do everything on our own and
would like to take this opportunity to thank our many funders and supporters
A2Dominion
Abundance Arts
Active Communities Network
Adventure Unlimited
Affinity Sutton
Albion InThe Community
AM2PM
Amicus Horizon
A New Direction
Association of Charitable
Foundations
Barclays Digital Eagles
Behaviour Change
Behaviourial InsightsTeam
BIG Lottery
Bolnore Village Community
Partnership
Brent Council
Brighton and Hove Council
Capita Education Resourcing
Catalyst
Catch 22
Charities Aid Foundation
Chichester Area Sports Initiative
Circle Housing
City of London Academy, Islington
Community Development
Foundation
Cospa
Crisis Brent (formerly Lift)
Digital Unite
Durkan
Elevating Success
Employment Related Services
Association
Enterprise Cube
Enterprise Unltd
Ernst andYoung Foundation
Fairtrain
Family Mosaic
Game Changers
Genesis Housing
Glasshouse
Greenpower EducationTrust
HACT
Happus
Haynes Mechanix
Hexagon Housing
Hyperoptic
InUnity
Jason Roberts Foundation
John Lyon’s Charity
Keepmoat
Lakehouse
Lambeth Working
LQ Foundation
LDN Group
Lighthouse
London Borough of Brent
London Borough of Lewisham
London Community Foundation
LondonYouth
London Quadrant
Mears
Metropolitan
Midhurst Rother College
Momentum
Money AdviceTrust
Morley College
Net-a-Porter
NewlonFusion
Oasis
Osborne
Old Oak and Park Royal
Development Corporation
OvalhouseTheatre
Partnership forYoung London
Peabody
Prince’sTrust
Prospex
QPR in the CommunityTrust
Royal Borough of Greenwich
Rio Ferdinand Foundation
SalmonYouth Centre
Shared Assets
Sheffield Hallam University
SHM Foundation
Southampton City Council
Southern Housing Group
St Michael’s Church
Street Games
Student@Home
Sussex Police and Crime
Commission
T Brown
TangmereYouth Club
Tarner Community Project
Terriers
The Berkeley Foundation
The Arsenal Foundation
The Purple Bus
Three Mobile
University of Chichester Students
Union
Viridian Housing
Waitrose
Wandle
West Sussex County Council
Westminster Kingsway College
Women Like Us
Your Housing Group
Youth in Motion
Youth Options
Young People Matter
YU Sport
We worked with
Thank you
from Hyde Plus

19. Hyde staff, and staff from Hyde’s supply
chain, have volunteered their time – and
energies – to raise funds for The Hyde
Charitable Trust. Other supporters have
made generous donations too.
Our grateful thanks to all.
18
Thank you
from The Hyde Charitable Trust
Jonathan Prichard
Chair of The Hyde
Charitable Trust
London to Paris Cycle Challenge Event
The Hyde Group’s inaugural Cycle Challenge Event raised more than £50,000.
The Hyde Park Half Marathon Runners
Dan Benson, Rajiv Saujani, Shivani Patel, Trevor Heavens, Becca Ryan, Tim Tarrant, Kevin Lynch, Stuart
Hamill, Louise Hulse, Natalie Spearman, Stacey Metcalfe, Sam Welstead, Terence O’Connor, Shaun Nawaz,
Charlie Barnes, Dan Cummings, Jody Clark.
Other Supporters
Joanna Lumley, Oakley Property, Currell Group, Swale Heating

20. Hyde Plus is The Hyde Group’s
social investment team working with
residents, communities and other
like-minded organisations to make a
lasting difference.
The Hyde Charitable Trust (HCT)
is part of The Hyde Group and is
a separately registered charity
whose trustees comprise both
residents and independent members.
Its annual investment returns are
awarded as grants.
The Hyde Group
Head Office
30 Park Street
London SE1 9EQ
020 3207 2600
Web: hyde-housing.co.uk
Twitter (residents): @MyHydeHome
Twitter (corporate): @HydeHousing
Hyde Plus
0800 030 4424
Email: hydeplus@hyde-housing.co.uk
The Hyde Charitable Trust is a part of The Hyde Group. Registered office 30 Park Street, London, SE1 9EQ.
Registered Charity No 2898888.