The B2B Content Creationist Bible

•

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Creationism is the belief that the universe and life itself originates from specific acts of divine creation. Content creationism is the belief that earned sales leads originate from specific acts of content creation. Content is key to generating sales leads, which leads to profits and business growth.

Marketing

Creationism
is the belief that
the universe and life
itself originates
from specific acts
of divine creation.

is the belief that earned
sales leads originate
from specific acts of…
D’oh!
Content Creationism
…Content Creation.

Divine
There is no God
(Well there might be,
but He doesnt write content)
,
therwiseO
or

Content is King
Queen
Knight in Shinning Armour
Hipster Scholar
Bikram Guru
inder Match
Starsky &Hutch
Sliced Breab

It's a big deal because it leads to leads...
…

completing the lifecycle.…
Amen, brother!

Now for the
…
Content reationist
C’ommandments
C

93% of B2B marketers
are using content marketing.
!
(TopRank)
!
U.S. companies will spend in
the neighbourhood of $50
billion on content
marketing this year.
!
(Contently)

Top Challenges B2B
Content Marketers Face:
!
69% Lack of time
55% Producing content
39% Lack of budget
38% Content variety
(Top Rank)

Top challenges B2B
content marketers face:
!
49% Measuring content effectively
32% Outsourcing to specialists
30% Integration across marketing
20% technology challenges
(Content Marketing Institute)

Content Marketing for
Kraft generates the
equivalent of 1.1 billion
ad impressions a year
and a four times better ROI
than even targeted
advertising.
!
Julie Fleischer
(Kraft Director of Data, Content, and Media)

Which B2B content marketing
tactics are outsourced?
!
64% writing
54% design
30% content distribution
22% editing
13% measurement & analytics
!
(Top Rank)

Original content creation
trumps licensed content,
with 68% of marketers
backing original content
over licensed.
!
(Contently)

Leaders in data-driven
marketing are more than
six times more likely than
laggards to report
competitive advantage in
profitability and five
times more likely in
customer retention.
!
(Forbes)

(Forbes) (Hubspot)
Only 28% of content sharing
happens through the big
social networks. The other 72%
is shared through “Dark
Social,” the private sharing
that happens behind closed
private communications such
as emails, chats, and
mobile apps.
!
(Social Media Today)

Top Challenges B2B
content marketers face:
!
54% Creating engaging content
50% Producing content effectively
49% Measuring content effectively
42% Content variety
41% lack of budget
34% Knowledge gaps
32% Outsourcing to specialists
30% Integration across marketing
29% lack of buy in
20% technology challenges
!
(Content Marketing Institute)
Companies who blog
receive 97% more links
to their website.
!
B2B marketers that use
blogs receive 67% more
leads than those that do not.
!
(Hubspot)

58% of B2B marketers plan
to increase their content
marketing budgets, and of this
group, 10% plan to increase
it significantly.
!!
Adopting an inbound strategy
doubles average website
conversion rates, from
6% to 12%
!(Forbes)
!(Hubspot)

63% of B2B marketers rate
LinkedIn the most effective
social media platform.
!
(Content Marketing Institute)
!
63% of B2B marketers rate
LinkedIn the most effective
social media platform.
!!
(Content Marketing Institute)

Inbound marketers who
measure ROI are more
than 12 times more likely
to generate a greater
year-over-year return.
!
(HubSpot)
Inbound marketers who
measure ROI are more than 12
times more likely to generate
a greater year-over-year return.
!
(HubSpot)

80% of business decision
makers prefer to get
company information in
a series of articles versus
an advertisement.
!
(cmo.com)
!

Do you subscribe?
ible
B
Content reationist
C
the
…
(Theres a prize!)
elieverB on BelieverN
(Theres a consolation!),,
.eu

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The B2B Content Creationist Bible

1. C ibleB the reationist’’Content

2. Creationism is the belief that the universe and life itself originates from specific acts of divine creation.

3. is what earns sales leads. ontent C

4. is the belief that earned sales leads originate from specific acts of… D’oh! Content Creationism …Content Creation.

5. Divine There is no God (Well there might be, but He doesnt write content) , therwiseO or

6. or n house I utsourcebO

7. Content is King Queen Knight in Shinning Armour Hipster Scholar Bikram Guru inder Match Starsky &Hutch Sliced Breab

8. It's a big deal because it leads to leads... …

9. and leads, lead to sales... …

10. and sales leads to profits...…

11. and profits lead to growth...…

12. and growth leads to bigger budgets...…

13. and better content...…

14. completing the lifecycle.… Amen, brother!

15. Now for the … Content reationist C’ommandments C

16. 93% of B2B marketers are using content marketing. ! (TopRank) ! U.S. companies will spend in the neighbourhood of $50 billion on content marketing this year. ! (Contently)

17. Top Challenges B2B Content Marketers Face: ! 69% Lack of time 55% Producing content 39% Lack of budget 38% Content variety (Top Rank)

18. Top challenges B2B content marketers face: ! 49% Measuring content effectively 32% Outsourcing to specialists 30% Integration across marketing 20% technology challenges (Content Marketing Institute)

19. Content Marketing for Kraft generates the equivalent of 1.1 billion ad impressions a year and a four times better ROI than even targeted advertising. ! Julie Fleischer (Kraft Director of Data, Content, and Media)

20. Which B2B content marketing tactics are outsourced? ! 64% writing 54% design 30% content distribution 22% editing 13% measurement & analytics ! (Top Rank)

21. Original content creation trumps licensed content, with 68% of marketers backing original content over licensed. ! (Contently)

22. Leaders in data-driven marketing are more than six times more likely than laggards to report competitive advantage in profitability and five times more likely in customer retention. ! (Forbes)

23. (Forbes) (Hubspot) Only 28% of content sharing happens through the big social networks. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. ! (Social Media Today)

24. (Top Rank) Trailing only retail and brand sites, blogs rank as the third most influential digital resource guiding purchasing decisions. ! ! (Marketing Magazine)

25. Top Challenges B2B content marketers face: ! 54% Creating engaging content 50% Producing content effectively 49% Measuring content effectively 42% Content variety 41% lack of budget 34% Knowledge gaps 32% Outsourcing to specialists 30% Integration across marketing 29% lack of buy in 20% technology challenges ! (Content Marketing Institute) Companies who blog receive 97% more links to their website. ! B2B marketers that use blogs receive 67% more leads than those that do not. ! (Hubspot)

26. 58% of B2B marketers plan to increase their content marketing budgets, and of this group, 10% plan to increase it significantly. !! Adopting an inbound strategy doubles average website conversion rates, from 6% to 12% !(Forbes) !(Hubspot)

27. 63% of B2B marketers rate LinkedIn the most effective social media platform. ! (Content Marketing Institute) ! 63% of B2B marketers rate LinkedIn the most effective social media platform. !! (Content Marketing Institute)

28. Inbound marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return. ! (HubSpot) Inbound marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return. ! (HubSpot)

29. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ! (cmo.com) !

30. Top Goals for B2B Content Marketing: ! 82% Brand Awareness 74% Lead Generation 71% Customer Acquisition 68% Thought Leadership ! (Top Rank)

31. Do you subscribe? ible B Content reationist C the … (Theres a prize!) elieverB on BelieverN (Theres a consolation!),, .eu

The B2B Content Creationist Bible

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