Tweet this!
#T3S4 #LT16UK
Intro
• The problem with L&D? No marketing department. No one dedicated
to keeping brand awareness upfront and personal to...
Tell the world who you are.
No one else will.
Why is branding important?
• Your brand is your key differentiator in your business.
• It’s what makes you special
• It’s ...
My Department as Brand?
• Bond, James Bond
• If a movie can be a brand, so can Learning and Development
Search
Digital Editing
Tissues?
Sticky
Paper
Brand versus marketing
I say
They
Say
For Good For Evil
Don’t Exist
Perception versus reality
Perception versus Reality
Your Team is Your Brand
Your Team Adding Value
What
do we
do?
Who do
we do it
for?
How are
WE
unique?
What’s the plan?
• Bond! A powerful brand with an even more powerful marketing
machine behind it.
• So can you.
ActionDesi...
3 channels
Internal
Direct
Internet
Create content
Smart
Clever
Unique
Highly
Addictive
Content
Build internal awareness
Internal
awareness
Get seen!
Create a community
Building community
Word of mouth champions!
Teams of people to
build the brand
Target audience
Direct
target
Just say NO
to the
corporate
newsletter
Boy,
can’t
wait for
this.
Say YES to
creating
targeted
excitement!
Austin Kleon
Say YES to
Short!
Easy!
Fun!
I created one just this morning!
Internet of things
Internet
Of Things
Short
In
Demand
Fun Short
In
Demand
Fun Short
In
Demand
Fun
Fresh
In Demand
Content
Blogging
•Wordpress
•Blogger
•Tumbler
Video
•YouTube
•Vimeo
•PowerPoint
Social
•Facebook
•Pinteres...
THIS!
Brand Development Brand Communication
Credit: Falk Harrison
Because
you are
going to
ROCK this!
http://learningrebels.com/brand-
you-brand-your-department/
Learning Rebels
The Learning Professionals Coach
Self-Directed
Learning
Courses
Design
Workshops for
your Team
Virtual Cou...
Marketing your Learning Beyond Free Coffee & Donuts: Learning Technologies 2016
Marketing your Learning Beyond Free Coffee & Donuts: Learning Technologies 2016
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Marketing your Learning Beyond Free Coffee & Donuts: Learning Technologies 2016

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Marketing your Training is a hat all Learning Professionals should be wearing. Treating Training like a businesses and establishing value to the organization.

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Marketing your Learning Beyond Free Coffee & Donuts: Learning Technologies 2016

  1. 1. Tweet this! #T3S4 #LT16UK
  2. 2. Intro • The problem with L&D? No marketing department. No one dedicated to keeping brand awareness upfront and personal to people. • We are the ones responsible for showing the world who we are. We seem to be missing a Marketing Department
  3. 3. Tell the world who you are. No one else will.
  4. 4. Why is branding important? • Your brand is your key differentiator in your business. • It’s what makes you special • It’s what makes you unique • It makes you an active part of the business Makes You Unique, Memorable Key to the Organization
  5. 5. My Department as Brand? • Bond, James Bond • If a movie can be a brand, so can Learning and Development
  6. 6. Search
  7. 7. Digital Editing
  8. 8. Tissues?
  9. 9. Sticky Paper
  10. 10. Brand versus marketing I say They Say
  11. 11. For Good For Evil Don’t Exist
  12. 12. Perception versus reality Perception versus Reality
  13. 13. Your Team is Your Brand Your Team Adding Value What do we do? Who do we do it for? How are WE unique?
  14. 14. What’s the plan? • Bond! A powerful brand with an even more powerful marketing machine behind it. • So can you. ActionDesireInterestAwareness
  15. 15. 3 channels Internal Direct Internet
  16. 16. Create content Smart Clever Unique Highly Addictive Content
  17. 17. Build internal awareness Internal awareness
  18. 18. Get seen!
  19. 19. Create a community Building community Word of mouth champions! Teams of people to build the brand
  20. 20. Target audience Direct target
  21. 21. Just say NO to the corporate newsletter Boy, can’t wait for this.
  22. 22. Say YES to creating targeted excitement! Austin Kleon
  23. 23. Say YES to Short! Easy! Fun! I created one just this morning!
  24. 24. Internet of things Internet Of Things Short In Demand Fun Short In Demand Fun Short In Demand Fun
  25. 25. Fresh In Demand Content Blogging •Wordpress •Blogger •Tumbler Video •YouTube •Vimeo •PowerPoint Social •Facebook •Pinterest •LinkedIn Website •LMS Home Page •Intranet page Tips Reviews Interviews
  26. 26. THIS!
  27. 27. Brand Development Brand Communication Credit: Falk Harrison
  28. 28. Because you are going to ROCK this! http://learningrebels.com/brand- you-brand-your-department/
  29. 29. Learning Rebels The Learning Professionals Coach Self-Directed Learning Courses Design Workshops for your Team Virtual Course Development Lifting Learning in Workplaces Today Hurry! Go to Amazon! @stipton LearningRebels LearningRebels

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