A universal mental model of Data Science is the 7 V's of Big Data. When you are working to understand what sales pipeline data you need to capture and visualize to determine pipeline health, it can be helpful to lean on Big Data principles.

1. © Copyright 2017 | Pendio Group, Inc | All Rights Reserved
THE ART & SCIENCE OF
MANAGING YOUR SALES PIPELINE
By: Todd McLees
Part 1/4:
INTRODUCTION

2. © Copyright 2017 | Pendio Group, Inc | All Rights Reserved
Is Sales an
Art or a Science?
a) Art
b) Science
c) Art + Science
Answer: ‘C’
The artists on today’s
high-performing sales
teams use data science
to continually optimize
results.

3. © Copyright 2017 | Pendio Group, Inc | All Rights Reserved
Regardless of their
capability to paint
masterpieces using
intuitive skill-sets, or
with a roadmap
provided to them by
the organization…
Data science can be
leveraged by artists at
every level of your
sales organization.

4. © Copyright 2017 | Pendio Group, Inc | All Rights Reserved
Just 1 out of 8 salespeople
can consistently execute at
a high level, without
guidance.
88% of us can be more
effective when painting by
numbers.

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Variety
Velocity
Value
Volume
Variability
Veracity
Visualization
When managing sales
pipeline data, a best
practice is to build a
roadmap that includes
universally accepted
data models.
When data scientists
analyze ‘Big Data’
they turn to the…
7 V’s
of BIG DATA

6. © Copyright 2017 | Pendio Group, Inc | All Rights Reserved
Volume Variety
VariabilityValue
VeracityVelocity
February 22nd
February 23rd
February 24th
Over the next three days, we’ll release more detail on SlideShare related to the following metrics.
Sales Pipeline “Metrics That Matter”