Ever had a great idea for a business although you just didn't know how to turn that idea into a business? We've taken the 'Rocket Science' out of developing a business idea by breaking down what, we feel, you're going to need to consider when turning your great idea into a great business.

1. KEEPING
UNI
SOCIAL
THEART
OFTHINAIR
HOWTODEVELOPACOMMERCIALISABLE
BUSINESSIDEA.
PREPARED BY:
Anthony Deane
Founder & Managing Director
MINDink Pty Ltd
Level 4, 2 Barrack Street
Sydney NSW 2000
Australia
T: +61 2 8019 7050
W: mindink.com
W: business.mindink.com

2. Discover
a problem.

3. DISCOVERAPROBLEM
STAYAWAYFROMROCKETSCIENCE(UNLESSYOU’REAROCKETSCIENTIST)
THINKEVERYDAYLIFE
WHATANNOYSYOU?DOESTHISANNOYMILLIONSOFPEOPLE?
RESEARCHGROWTHMARKETS
M-COMMERCE
TECHEDUCATION
CLOUDPLATFORMS
BIGDATA/ANALYTICS

4. Creating
a solution.

5. DESIGNYOURSOLUTION
WHATISTHESIMPLESTSOLUTIONTOTHISPROBLEM?
SIMPLESTAPPLICATIONFORYOURSOLUTION-DIGITAL/PHYSICAL/HYBRID?
DON’TREINVENTTHEWHEEL:
LOOKATOTHERINDUSTRIES/TECHNOLOGIES/PRODUCTS
CANMERGETWOEXISTINGSOLUTIONS/TECHNOLOGIES
DESIGNYOURSOLUTIONWITHTHESIMPLESTWORKFLOWPOSSIBLE

6. CURRENTACCESSWORKFLOW-VITALSOURCE
STEP 1
Log onto website
Coop/Publlisher
STEP 2
Search for
Textbook
STEP 3
Add textbook to
shopping cart
STEP 5
Complete
Payment
STEP 6
Log into email and
retrieve product key
STEP 11
Repeat Steps 8 & 10 for each mobile device
i.e. iPhone, iPad
Download
textbook to device
STEP 10
Enter product
key
STEP 9
Download
reader software
STEP 8
Create an
account
STEP 7
Go to supplier
website
STEP 4
Create an
account
MINDINKACCESSWORKFLOW
STEP 1
Log onto
website MINDink
STEP 3
Complete
Payment
STEP 2
Create an
account
DESIGNYOURSOLUTION

7. Making it
happen

8. COMMERCIALISE/BUSINESSMODEL
DONOTCOMPLICATETHINGS-SIMPLICITYISKEY
AGAIN,MERGEEXISTINGBUSINESS/REVENUEMODELS
(NONEEDTOREINVENTTHEWHEEL–IT’SROLLEDONITSOWNFORTHOUSANDSOFYEARS)
RECURRINGREVENUESTREAMISANOTHERMUST
RESEARCHGROWTHMARKETS
SCALE,SCALE,SCALE (CAPITALEFFICIENTSCALE/GROW-THEFASTERYOUCAN
GROWEFFICIENTREVENUE…THELESSYOUNEEDINVESTMENTCAPITALORTHEMOREATTRACTIVE
YOUAREWHENYOUNEEDINVESTMENTCAPITAL)

9. Key take home’s

10. ASKYOURSELFTHREEQUESTIONS
1. DOMILLIONSOFOTHERPEOPLEHAVETHISSAMEPROBLEM?
2. HOWCANIMAKEMYSOLUTIONSIMPLERANDMOREACCESSIBLE?
3. CANIAPPLYARECURRING,SCALABLEREVENUEMODEL?

11. People will listen to an idea…
but they will only
partner with opportunity.
REMEMBER

12. Now...goforthandconquer!
WWW.MINDINK.COM
PREPARED BY:
Anthony Deane
Managing Director
MINDink Pty Ltd
Level 4, 2 Barrack Street
Sydney NSW 2000
Australia
T: +61 2 8019 7050
W: mindink.com
W: business.mindink.com