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How to Reach the Right Audience With Paid Social Promotions

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Christina Adams
Christina Adams

Are you not getting enough return on investment from your social media? Find out how to improve your results using sponsored posts on Facebook, Instagram, Twitter, and LinkedIn. This free 30 minute webinar is ideal for business owners, marketing managers, social media managers, and anyone who wants to hone their social media skills.

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@antennasocial • antennasocial.ca How to Reach the Right Audience With Paid Social Promotions Nov 29, 2016 1 11_29_PaidPromos.key - November 29, 2016
@antennasocial @antennasocial • antennasocial.ca 2 11_29_PaidPromos.key - November 29, 2016
@antennasocial Easy wins come from a number of factors: • Competition not yet online • Solving a very specific problem • Example: RV Campgrounds Social Media Isn’t Magic 3 11_29_PaidPromos.key - November 29, 2016
@antennasocial • Better reach than traditional media • Increased visits to website • Improved search ranking • Trust & credibility • Improved customer service A Formula For Success Social Media + Great Product + Time = Sales $$ 4 11_29_PaidPromos.key - November 29, 2016
@antennasocial Online Content Marketing (Inbound) 5 11_29_PaidPromos.key - November 29, 2016
@antennasocial Organic = Content reaching people as-is where-is. 6 11_29_PaidPromos.key - November 29, 2016
@antennasocial Paid Promotion = Buying extended reach for your content on social networks. AKA: Sponsored Posts, Boosted Posts, Ads 7 11_29_PaidPromos.key - November 29, 2016
@antennasocial Your content is less and less likely to be seen organically. • Busy news feeds (competition). • Relevance. How to compete? • Make your posts great. • Pay to promote some of them. Why Pay to Promote? 8 11_29_PaidPromos.key - November 29, 2016
@antennasocial Facebook Instagram Twitter LinkedIn Pinterest Google • AdWords • YouTube • Google Display Network Available On Big Platforms 9 11_29_PaidPromos.key - November 29, 2016
@antennasocial How to Prepare Your Paid Promotion 10 11_29_PaidPromos.key - November 29, 2016
@antennasocial What Are You Trying To Achieve? 11 11_29_PaidPromos.key - November 29, 2016
@antennasocial Who Are You Trying To Reach? 12 11_29_PaidPromos.key - November 29, 2016
@antennasocial How Will You Connect? 13 11_29_PaidPromos.key - November 29, 2016
@antennasocial What Will Your Post Look Like? 14 11_29_PaidPromos.key - November 29, 2016
@antennasocial Relevant Content For Your Audience 15 11_29_PaidPromos.key - November 29, 2016
@antennasocial B2B Twitter Targeting 16 11_29_PaidPromos.key - November 29, 2016
@antennasocial I’m Prepared, Now What? 17 11_29_PaidPromos.key - November 29, 2016
@antennasocial Facebook 18 11_29_PaidPromos.key - November 29, 2016
@antennasocial Facebook 19 11_29_PaidPromos.key - November 29, 2016
@antennasocial Twitter 20 11_29_PaidPromos.key - November 29, 2016
@antennasocial LinkedIn 21 11_29_PaidPromos.key - November 29, 2016
@antennasocial Pinterest 22 11_29_PaidPromos.key - November 29, 2016
@antennasocial Saved Audiences 23 11_29_PaidPromos.key - November 29, 2016
@antennasocial Scheduled Content 24 11_29_PaidPromos.key - November 29, 2016
@antennasocial Track & Measure Progress 25 11_29_PaidPromos.key - November 29, 2016
@antennasocial Adjust On-The-Fly 26 11_29_PaidPromos.key - November 29, 2016
@antennasocial What’s Next? Watch for an email from me! I’ll send you: • Tips from this webinar • A link to the archive • Upcoming webinar schedule • Special offers for Antenna’s services • Pre-registration for online course coming this fall 27 11_29_PaidPromos.key - November 29, 2016

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