The art of prestenting to upper-level management

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This document appears to be a presentation about presenting to upper-level management. It discusses understanding executives as people, aligning proposed ideas with their priorities and key performance indicators, making ideas easy to understand, and addressing concerns about budget and change management. It encourages attendees to have confidence in their ideas and come to a follow up presentation for more tips on successfully pitching to executive management.

Technology

tom.Aldous@TheContentEra.com
LavaCon 2015
TheContentEra.comTheContentEra.com
THE ART OF PRESENTING TO UPPER-LEVEL
MANAGEMENT

tom.Aldous@TheContentEra.com
LavaCon 2015
TheContentEra.comTheContentEra.com
Tom Aldous
Founder Of The Content Era
Tom.Aldous@thecontentera.com
https://www.linkedin.com/in/tmaldous
http://www.TheContentEra.com
ABOUT ME
Former
• President Of Integrated Technologies
• Director At Adobe Systems
• SVP – Global Operation At Acrolinx

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YOU KNOW YOUR AREA OF THE BUSINESS

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YOU IDENTIFIED A PROBLEM THAT CAN BE SOLVED

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YOU DID YOUR RESEARCH

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IT WILL MAKE THINGS FASTER, SMARTER, LESS COSTLY AND / OR
PROVIDE NEW REVENUE OPPORTUNITIES.

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YOU ARE FEELING GOOD

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WAIT A SECOND

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NOTHING CAN CHANGE UNTIL YOU GET THE GREEN LIGHT FROM
EXECUTIVE MANAGEMENT

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TIME TO TAKE A RISK FOR THAT BIG REWARD

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WHAT'S THE WORST THAT CAN HAPPEN?

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NOW FOR THE REALITY CHECK

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REMEMBER - EXECUTIVES ARE JUST PEOPLE

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THEY PUT THEIR PANTS ON JUST LIKE US

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THEY COULD BE NEIGHBORS

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THEY HAVE FAMILIES

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THEY WANT TO MAKE A BUCK OR TWO

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THEY MIGHT WANT POWER

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THEY DON’T WANT TO LOSE THEIR JOB

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YOU ARE NOT THE ONLY ONE WITH IDEAS

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LET’S START WITH

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IS THIS HOW SOME EXECUTIVES SEE US

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IS THIS HOW THEY SEE THEMSELVES?

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IS THIS WHAT YOU SEE WHEN TALKING TO PEOPLE?

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SELF CONFIDENCE GOES ALONG WAY

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SO

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WRONG APPROACH

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NOW YOU ARE TALKING

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GET TO KNOW YOUR EXECUTIVES PERSONA

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UNDERSTAND THEIR PRIORITIES

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THEY ARE SET BY KPI GOALS

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AND ALIGN WITH THEM

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MAKE IT EASY FOR THEM TO UNDERSTAND!

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UNDERSTAND YOU ARE COMPLETING FOR BUDGET

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Change Management Is A Huge Concern
IT’S NOT ALWAYS ABOUT $$$

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NOW THE HARD SUBJECT

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SUCCESS IS WORTH THE RISK!

tom.Aldous@TheContentEra.com
LavaCon 2015
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COME TO MY FOLLOW UP PRESENTATION

tom.Aldous@TheContentEra.com
LavaCon 2015
TheContentEra.comTheContentEra.com
Tom Aldous
Founder - The Content Era, LLC
http://www.TheContentEra.com
https://www.linkedin.com/in/tmaldous
https://twitter.com/tmaldous
http://tmaldous.com
CONTACT INFO

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