The Art of Content
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This document discusses the importance of storytelling for human communication and provides examples of how to create more engaging content by applying storytelling techniques. It notes that humans have an innate need to tell and hear stories and that our brains are hardwired for stories. The document then gives suggestions for improving content, such as looking at things from different angles, asking questions to find new perspectives, and giving yourself creative challenges when writing. Overall, it encourages the reader to apply lessons from art and creative processes to develop more interesting content.
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ART DESCRIPTION/SYNOPSIS:
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Creativity is no longer a luxury. It is a critical survival skill that we need to adapt to rapid changes, solve complex problems, imagine new possibilities, and navigate uncharted waters ahead of us. In this lecture, we learn and practice creativity through a workshop titled "Improvised Lives".
Improvised lives are lives defined by a sense of adventure, curiosity, exploration, and spontaneity. Improvised living requires a playful mode of continuous learning, intense curiosity, embracing chaos and uncertainty, thinking and problem-solving beyond borders, experimenting and making mistakes, and acting as an entrepreneur. In this workshop, you have opportunities to experiment with automated writing, doodling, drawing, ideating, imagining, and creating techniques.
In addition, we have about 20 mini-puzzles to solve. We cover a wide range of topics ranging from Oscars to celebrities, from vulnerability to humor, and from wellness to fashion. Finally, we have a mini-workshop on future generations (Alpha generation in particular), explore the biggest challenge facing them (climate emergency), and discuss the number one mental problem plaguing the youth of today (climate anxiety). After we give a nod to Greta Thunberg, we turn to another futurist and visionary who has set one of the most challenging and ambitious goals for himself: Elon Musk aspires to send 1 million people to Mars by 2050. We finish the lecture with a mini-workshop on "Life and Employability on Mars", where we learn surprising facts about this red planet, including the fact that creativity indeed will be a surviving skill on this planet.
Contents:
Review of Last Class: Asset Creation
Puzzles
IMPROVISED LIVES Workshop:
◦Exercise: Automated Creative Writing
◦Exercise: Automated Imagination (What If…)
◦Exercise: Automated Adventures and Fun (Lighten Up)
◦Exercise: Automated Imagination (Your Netflix Show)
◦Exercise: Automated Ideation (The Matrix Challenge)
◦Exercise: Moonshots and Asset Creation
◦Exercise: Automated Drawing and Doodling
Mini-Workshop: Future Generations & Climate Emergency
Mini-Workshop: Life and Employability in Mars (For fun & curiosity)
Key Takeaways
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Daddy, I have a question
The document is a collection of quotes, conversations, and information about autism and communication. It includes:
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TEDx Observer: unstoppable ideas
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The Art of Content
- 1. THE ART OF CONTENT Tracey Halvorsen @traceyhalvorsen
- 5. http://dev.fastspot.com/labs/memoire (view in Chrome w/ Audio)
- 6. A BRIEF HISTORY OF HUMAN COMMUNICATION
- 17. We are humans because we are story makers and story tellers.
- 18. All human beings have an innate need to hear and tell stories and to have a story to live by. —Harvey Cox, The Seduction of the Spirit “
- 19. Even when the body goes to sleep, the mind stays up all night, telling itself stories. “ -
- 20. Memory is never a precise duplicate of the original… it is a continuing act of creation. “ -Rosalind Cartwright
- 21. We now know that memories are not fixed or frozen ...but are transformed, disassembled, reassembled, and recategorized with every act of recollection. -Oliver Sacks “
- 22. A story expresses how and why life changes. There's an event that throws life out of balance.
- 23. A good storyteller describes what it's like to deal with opposing forces… - Robert McKee and Bronwyn Fryer Harvard Business Review “
- 25. The story is actually just a delivery system for the teller’s agenda. “ - Jonathon Gottschall
- 26. THE SCIENCE OF CONTENT
- 27. “On April 30, 1943, a fisherman came across a badly decomposed corpse floating in the water off the coast of southwestern Spain. The body was of an adult male dressed in a trenchcoat, a uniform, and boots, with a black attaché case chained to his waist. His wallet identified him as Major William Martin, of the Royal Marines”
- 30. This shows us how avidly we will seek to impose story structure even when none exists.
- 31. Our brains are hard wired for stories.
- 32. Don’t give your audience junk.
- 35. Make your content more interesting by giving yourself story challenges.
- 39. MailChimp is “this but not that.”
- 43. Lessons from the artist’s perspective.
- 44. Look at things from many different angles.
- 45. You can’t have white without black or warm without cool.
- 49. FIVE WHYS
- 51. “WE ARE ALL GOING TO DIE”
- 52. When you think about NASA, what words come to mind? “
- 55. Why does NASA matter to you?“
- 57. Get to know your audiences.
- 61. When you begin your creative process questioning the content, EVERYTHING changes.
- 62. Let’s Write a Great Bio! Huh?
- 63. Ask your subject: - what her job title is - something she likes about work - something she does to foster creativity - something that makes for a bad day
- 64. Julie Johnson, Director of Communication & Shelter Builder Julie arrives at work every day with 3 pairs of extra fuzzy slippers, an engineer’s attitude, and a chainsaw. “
- 65. Ask your subject: - what kind of pets does she have? - what does the pet seem to get mad about? - what does the pet like best about the interviewee? - if you could tell your pet a few important things about yourself, what would you tell them?
- 66. “Julie clicks her fingers on small keys all day, while sighing and drinking a foul black liquid. I occasionally hack up a hairball to garner attention. What was that light movement over there? OMG I can see the bottom of my food bowl! She answers the phone a lot, and I see people on her screen talking to her from all over the world - they talk about something called user experience. They smile when Julie tells them things. She smiles back at them. Julie Johnson, Director of Meows & Kibble Dispenser“
- 67. How about a bio that is all big life moments since childhood?
- 68. • Grasped concept of sharing with big sister to gain favor early in life • Rode dog length of street • Got a trophy for speed eating macaroni and cheese • Jumped from plane and hated it • Graduated top of class at Princeton • Named UX Designer of the Year by the web • Solved problems for world, slept well Julie Johnson, Director of Communication & Macaroni Speed Eater“
- 70. Why do we impart divisions between what we might do as a creative exercise, and what we do at work?
- 78. Give yourself the right ingredients to be creative.
- 79. There is no difference between design and content.
- 80. NOW GO FORTH AND CREATE GREAT CONTENT!