Subconscious judgments about a website are made within 90 seconds in consumers’ minds and are based on visuals. Keeping this in mind, it’s crucial for web designers to develop color patterns that invite users towards their creation. This is why, colors are a major part of any brand’s identity. Additionally, when a certain color scheme practice is prevalent, it starts to define that country. Designers need to study color coordination of brand categories, as well as research on color schemes used by any country as a whole. In the following slides, learn the art of color choice for web design practiced in Denmark and Thailand. See how these two countries manage to grip users and online consumers with their unique color schemes to rank high among the 93% consumers who place appearance and color on top when making buying decisions.

1. Art of Choosing
Web Design Colors:The
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Lessons from Denmark & Thailand

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The internet is
flooded with
information about
choosing colors for
your website

3. You can select the best colors for
your website within seconds
through your handheld devices
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Yes, it’s that
quick. But…

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What those articles and images don’t tell you is the art of
intelligently choosing the right colors for your website

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An intelligent
color choice
includes careful
consideration
for…

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Brand vision and its
identity

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Purpose of website
project

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Overall website
content

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Clients’ personal
preferences

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Competitors’ color
schemes

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Emotions to reflect
upon

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Target audience
segmentation

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What does brand vision
and identity have to do
with web colors?

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The colors of your
website must reflect
the overall vision of
your brand.
Suppose you have
a venture capital
website but your
colors are that of a
retail shop. It will be
a big turn-off for
visitors

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In the same way,
colors indicate the
purpose behind the
project. A black
color will shush
away your
audience, if it’s not
carefully blended
with right tone of
your brand identity

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Similarly, every
single element of
your website is
connected with
colors because
that’s the true
reflection of your
brand

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You cannot simply
choose a color
based on a whim
for your website

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See how colors
signify brand
messages and
evoke emotions

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However, the meaning of colors and
their significance vary among
different cultures

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Passion and
excitement in
Denmark.
Red Color
Happiness, joy
and
celebration in
Thailand

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Harvest and
autumn in
Denmark.
Orange Color
Sacred
importance for
people in
Thailand

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Associated with
warmth (the sun),
summer and
hospitality in Denmark
Yellow Color
Considered sacred
and imperial in
Thailand

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Represents
trust and
authority in
Denmark
Blue Color
Associates
with
immortality in
Thailand

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Refers to nature, the
environment and
protection of
environmental causes
in Denmark
Green Color
Represents fertility and
youth in Thailand

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Color of royalty,
associated with
fame and wealth
in Denmark
Purple Color
Represents
mourning in
Thailand

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Color of femininity,
sweetness, fun and
childhood in
Denmark
Pink Color
Signifies marriage
and femininity in
Thailand

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Health or
barrenness,
dependable and
wholesome in
Denmark
Brown Color
Mourning and
sorrow in Thailand

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The bottom line is that the art of choosing the right colors
for your website requires an understanding of meanings of
colors among different cultures

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You need to know
the psychographics
of your audience
for making an
intelligent color
choice for your
website

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