The document outlines the traits of different generations: Generation X is seen as the 'lost' generation with a consumer mentality, Generation Y (Millennials) is characterized by a desire to please and challenge the status quo, and Baby Boomers are mission-oriented and service-oriented. It also highlights Generation Z as being more internet-savvy and mobile-reliant than their predecessors. The statistics mentioned are specific to the U.S.

1. Generation X
Traits: referred to as the “lost” generation, consumer mentality,
good task managers, highly educated
Millenniums, Gen Y
Generation Jones
Traits: anxious to please, challenges the status quo
The Baby Boomers
Traits: mission oriented, service oriented, will go the extra mile
Traits: less brand loyal, style conscious, racially and ethnically
diverse, highly educated, tech savvy
Generation Z
Traits: more internet savvy and expert than their gen y forerunners,
tech savvy, mobile reliant consumers
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References:
https://www.census.gov/
http://www.pewresearch.org
NOTE: THESE ARE U.S. STATS ONLY