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The Advantages of Fiduciary
Standards
Richard Shafer, Madison
Introduction
• Dick Shafer has served as executive director at Well and Good LLC,
in Madison, Wisconsin, since 2009. In this role Dick Shafer,
sometimes known as Richard Shafer, furnishes investment advice to
retirement plan fiduciaries. Prior to forming Well and Good LLC in
Madison, Dick Shafer spent about five years as a director of
retirement solutions for the CUNA Mutual Group and before that as
an officer of TIAA.
At Well and Good LLC Dick Shafer follows a fiduciary standard. The
fiduciary standard is considered the highest under law. The
Employee Retirement Income Security Act (ERISA) allows plan
sponsors as fiduciaries a high degree of reliance upon advice and
recommendations delivered by a duly-registered investment advisor
(RIA). As such an RIA, Well and Good LLC is bound to operate with
complete transparency and avoid conflicts of interest when making
client recommendations. Any conflict of interest must be disclosed.
Fiduciary Standards
• Broker dealers, insurance salespersons, and other financial
professionals follow a lower, suitability standard. While artful
wording may lead the client to infer "advice" if being offered,
under ERISA the information is education not advice. The
plan sponsor may accept the information but should not rely
upon it and independent due diligence would be called for
before investing plan assets. Otherwise, the plan sponsor
could make an investment decisions that benefits the
salesperson rather than alternative(s)more beneficial to the
plan and participants.
Asking whether there is a fiduciary relationship and for a
disclosure of any conflict of interest helps protect the fiduciary
making investment decisions.

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The Advantages of Fiduciary Standards

  • 1. The Advantages of Fiduciary Standards Richard Shafer, Madison
  • 2. Introduction • Dick Shafer has served as executive director at Well and Good LLC, in Madison, Wisconsin, since 2009. In this role Dick Shafer, sometimes known as Richard Shafer, furnishes investment advice to retirement plan fiduciaries. Prior to forming Well and Good LLC in Madison, Dick Shafer spent about five years as a director of retirement solutions for the CUNA Mutual Group and before that as an officer of TIAA. At Well and Good LLC Dick Shafer follows a fiduciary standard. The fiduciary standard is considered the highest under law. The Employee Retirement Income Security Act (ERISA) allows plan sponsors as fiduciaries a high degree of reliance upon advice and recommendations delivered by a duly-registered investment advisor (RIA). As such an RIA, Well and Good LLC is bound to operate with complete transparency and avoid conflicts of interest when making client recommendations. Any conflict of interest must be disclosed.
  • 3. Fiduciary Standards • Broker dealers, insurance salespersons, and other financial professionals follow a lower, suitability standard. While artful wording may lead the client to infer "advice" if being offered, under ERISA the information is education not advice. The plan sponsor may accept the information but should not rely upon it and independent due diligence would be called for before investing plan assets. Otherwise, the plan sponsor could make an investment decisions that benefits the salesperson rather than alternative(s)more beneficial to the plan and participants. Asking whether there is a fiduciary relationship and for a disclosure of any conflict of interest helps protect the fiduciary making investment decisions.