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1




A Personal Touch in A Digital World




                Paul Geller
          pgeller@thankster.com
              (917) 720-7285
2
               THE PROBLEM:
People Like Getting Cards...Not Sending Them.

 Sending Cards Sucks:

 ● Licking Envelopes
 ● Hand Cramps
 ● Using White Out
 ● Buying Stamps
 ● Pens Runs Out
 ● Addressing
   Envelopes
 ● Writer's Block
3
         THE SOLUTION:
        We Do it For Them
Users do this....   And we take care of this...




     This...                And this...
4
                Handwriting Tech
 Create A Font Out of Your Own Handwriting
Fill Out, Scan, & Upload Form   or Use our iOS Apps
5
           Service | Thankster.com
Choose A Card -> Type Your Message, Choose Recipients -> Send
6

              The Market | Consumer

                Wedding
                                                 Greeting Cards
               Stationery

2.3 Million Weddings A Year        6.5 Billion Greeting Cards sent in
Avg Cost: $23,000                  the U.S. each year
                                   $7.5 Billion generated each year
$1 Billion Spent on Stationery        Birthday
91% of all couples register for       Bar Mitzvahs
gifts on a registry                   Baby and bridal showers
                                      Engagement
$19 billion per year is spent on      Graduations
wedding gift registries               Holiday
200 gifts received on average         Sympathy
7

                 The Market | Business

                 Direct Mail             Verticals
 $46.9 billion Spent in 2012         ●   Gift Registries

 65% of recipients made a purchase   ●   Non-Profits
                                     ●   Retail
 54% of recipients read postcards
                                     ●   Travel
 Highest rate of customer
acquisition vs. other marketing      ●   Real estate
channels (34%).                      ●   Funeral service
 3X more effective than email at     ●   Wedding & event planners
garnering donations for non-profit
organizations.                       ●   Professional services
8

              Competition




ThankYouPen
9

          Competitive Advantages


 Real Handwriting Fonts             QR Codes


Multi-Card Personalization   API I Embeddable iFrame


 Sample Message Library       iOS Handwriting Apps


     Gratitude Niche            Referral Program
10

                      User Acquisition
    Search
●   Paid and organic (70K monthly visitors)
●   Ranked Number 1 on Google for Baby Thank You Notes and other phrases



    Special Promotions
●   Handfont Cross Promotion        ●   User Referral program
●   Free Samples                    ●   Daily deals



    Partnerships
●   Business Pilot Programs                     ●   Facebook Integration
●   Planned Honeymoon Registry Implementation
11

                 Strategic Roadmap

    Advance Core Platform:         Sales & Marketing:

●   iOS / Android Apps          ● Hire Sales & Marketing Staff
●   License our technology      ● Public Relations/Outreach
●   Expand Internationally      ● SEO Optimization
●   CRM Integration
●   Enhanced Gifting Solution
●   Enterprise Build Out
●   API/White Label Solutions
●   Social Integration
●   User Generated Content
12

Founder

    Paul Geller
    M.I.T. (Sloan)
    Partner, Kidder Peabody & Co., Inc.
    Founder, Centurion Capital Group
    Founder, Former CEO, Delivery.com

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Thankster pitch deck 2013

  • 1. 1 A Personal Touch in A Digital World Paul Geller pgeller@thankster.com (917) 720-7285
  • 2. 2 THE PROBLEM: People Like Getting Cards...Not Sending Them. Sending Cards Sucks: ● Licking Envelopes ● Hand Cramps ● Using White Out ● Buying Stamps ● Pens Runs Out ● Addressing Envelopes ● Writer's Block
  • 3. 3 THE SOLUTION: We Do it For Them Users do this.... And we take care of this... This... And this...
  • 4. 4 Handwriting Tech Create A Font Out of Your Own Handwriting Fill Out, Scan, & Upload Form or Use our iOS Apps
  • 5. 5 Service | Thankster.com Choose A Card -> Type Your Message, Choose Recipients -> Send
  • 6. 6 The Market | Consumer Wedding Greeting Cards Stationery 2.3 Million Weddings A Year 6.5 Billion Greeting Cards sent in Avg Cost: $23,000 the U.S. each year $7.5 Billion generated each year $1 Billion Spent on Stationery Birthday 91% of all couples register for Bar Mitzvahs gifts on a registry Baby and bridal showers Engagement $19 billion per year is spent on Graduations wedding gift registries Holiday 200 gifts received on average Sympathy
  • 7. 7 The Market | Business Direct Mail Verticals $46.9 billion Spent in 2012 ● Gift Registries 65% of recipients made a purchase ● Non-Profits ● Retail 54% of recipients read postcards ● Travel Highest rate of customer acquisition vs. other marketing ● Real estate channels (34%). ● Funeral service 3X more effective than email at ● Wedding & event planners garnering donations for non-profit organizations. ● Professional services
  • 8. 8 Competition ThankYouPen
  • 9. 9 Competitive Advantages Real Handwriting Fonts QR Codes Multi-Card Personalization API I Embeddable iFrame Sample Message Library iOS Handwriting Apps Gratitude Niche Referral Program
  • 10. 10 User Acquisition Search ● Paid and organic (70K monthly visitors) ● Ranked Number 1 on Google for Baby Thank You Notes and other phrases Special Promotions ● Handfont Cross Promotion ● User Referral program ● Free Samples ● Daily deals Partnerships ● Business Pilot Programs ● Facebook Integration ● Planned Honeymoon Registry Implementation
  • 11. 11 Strategic Roadmap Advance Core Platform: Sales & Marketing: ● iOS / Android Apps ● Hire Sales & Marketing Staff ● License our technology ● Public Relations/Outreach ● Expand Internationally ● SEO Optimization ● CRM Integration ● Enhanced Gifting Solution ● Enterprise Build Out ● API/White Label Solutions ● Social Integration ● User Generated Content
  • 12. 12 Founder Paul Geller M.I.T. (Sloan) Partner, Kidder Peabody & Co., Inc. Founder, Centurion Capital Group Founder, Former CEO, Delivery.com