This article discusses how GoogleTV allows expatriates and Americans living abroad to watch their favorite foreign television shows on their TV screens. GoogleTV enables viewers to stream web content from sites like shows' websites or YouTube directly to their televisions. The article interviews several employees of the translation company Acclaro about foreign shows they enjoy, such as Spanish, British, French, Italian and game shows. It speculates that if GoogleTV launches internationally, American television exports like "The Daily Show" may gain more global viewership traditionally dominated by shows like "Baywatch".
Digital Unscripted Content Trends 7/2020Smartshow.tv
A curated selection of shows intended for digital content professionals.
The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials.
Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko.
Digital Unscripted Content Trends 8/2020Smartshow.tv
A curated selection of shows intended for digital content professionals.
The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials.
Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko.
WILL SMART TVS BE INTELLIGENT?
WHY IS THERE A SMART TV WAR GOING ON?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
This trend of “unbundling” offerings is changing the dynamic of media consumption. It’s no longer about who made the content. It’s now about who gives you the easiest access to it. In a way, it’s the return of Pay-Per-View, and every tech company wants a piece of it.
In response to the growing demand for immediate content, many companies like Apple, Amazon and Google offer dongles- small external devices that connect to TV systems to give users access to streaming media content. While these products offer a solution for consumers who have already invested in TV systems that don’t directly connect to the internet, they represent a fragmentation of technology and will likely begin to fade away in the coming years.
Vying to compete with the rise of dongle technology - many companies are embedding technology directly into TVs to give people what they want: access to a browser, apps, and content (streaming or otherwise). Huge industry players like LG, Sony, Sharp, Toshiba and Panasonic are all currently manufacturing Smart TVs and are constantly working on evolving their technology to make the devices more sophisticated.

WILL SMART TVS BE INTELLIGENT?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
Most of us today are engaged for long hours with web series. Most of the series telecasted today build momentum, episode by episode, creating utmost curiosity among its viewers. Thus web series are top-notch entertainers. A web series accommodates more information than movies, but they are split into seasons and further split as episodes. Each episode is a short story. You are free to create a pause to take a coffee break or open a new tab.
Read More: https://bit.ly/3Fsruav
Digital Unscripted Content Trends 7/2020Smartshow.tv
A curated selection of shows intended for digital content professionals.
The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials.
Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko.
Digital Unscripted Content Trends 8/2020Smartshow.tv
A curated selection of shows intended for digital content professionals.
The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials.
Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko.
WILL SMART TVS BE INTELLIGENT?
WHY IS THERE A SMART TV WAR GOING ON?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
This trend of “unbundling” offerings is changing the dynamic of media consumption. It’s no longer about who made the content. It’s now about who gives you the easiest access to it. In a way, it’s the return of Pay-Per-View, and every tech company wants a piece of it.
In response to the growing demand for immediate content, many companies like Apple, Amazon and Google offer dongles- small external devices that connect to TV systems to give users access to streaming media content. While these products offer a solution for consumers who have already invested in TV systems that don’t directly connect to the internet, they represent a fragmentation of technology and will likely begin to fade away in the coming years.
Vying to compete with the rise of dongle technology - many companies are embedding technology directly into TVs to give people what they want: access to a browser, apps, and content (streaming or otherwise). Huge industry players like LG, Sony, Sharp, Toshiba and Panasonic are all currently manufacturing Smart TVs and are constantly working on evolving their technology to make the devices more sophisticated.

WILL SMART TVS BE INTELLIGENT?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
Most of us today are engaged for long hours with web series. Most of the series telecasted today build momentum, episode by episode, creating utmost curiosity among its viewers. Thus web series are top-notch entertainers. A web series accommodates more information than movies, but they are split into seasons and further split as episodes. Each episode is a short story. You are free to create a pause to take a coffee break or open a new tab.
Read More: https://bit.ly/3Fsruav
Similar to Thanks Google Our Favorite Foreign TV Shows Brought Closer (20)
Search engine marketing (SEM) localization is the process of targeting customers in international question markmarkets by ranking well in search engine results, generating traffic, and converting visitors to actual leads and sales.
Many people have problems differentiating between SEO, PPC, and SEM. (So many acronyms!)
SEO is search engine optimization, and is often referred to as "natural," "organic," or "unpaid" search. In the localization world, SEO means translating your metatags, descriptions, alt tags, URLs, and other language-based information into the target language.
PPC (pay per click) is when you (the advertiser) bid on keywords relevant to your product, service, and target market. Your ads then display as "sponsored results" on search engines like Google, Yahoo, and Microsft when those queries are typed in. (Depending, of course, on their relevance, how much you bid, and about a trillion other factors.)
Pepsi's Hispanic Campaign Inspires Slew of CommentsAcclaro
Pepsi received some great coverage in AdAge yesterday about its Hispanic-focused marketing campaign, playing off of the multilingual advertisements for the 2010 U.S. census, which urges all Americans to make themselves "count."
But within 24 hours of the story — which was also distributed on mainstream media outlets like Crain's New York — was a hotbed of discussion, er, disappointment, in both Pepsi and its Hispanic agency, Dieste.
The argument? "Yo sumo," the literal Spanish translation for "I count," may not have been the wisest choice for a campaign whose self-proclaimed purpose is to encourage Hispanics to go beyond being counted numerically and to share their experiences.
As Judy from New York put it in her comment:
"Yo sumo" means I add numbers (1+1=2). However, "Yo cuento", can mean either I count numbers or I count as a person. Hence, in this context, "Yo sumo" does not make sense. It works exactly the same in English: it's the difference between "I add" and "I count". What makes sense is "I count". What would make sense in correct Spanish is "Yo ME sumo" (I add/include myself).
During this webinar, Dina Paglia of Acclaro presents the basics of marketing translation. She gives an in-depth look at why it's important to translate your marcomm for international markets, reviews different content types and explores the challenges that impact cost and success.
Introduction to Globalization Testing with AcclaroAcclaro
During this webinar, Jon Ritzdorf, Globalization Architect with Acclaro, presents the basics of globalization testing. He gives an in-depth look at why globalization testing is important, the types of globalization testing and when it should occur in a product lifecycle.