This document discusses crisis communication strategies based on examples like Tylenol tampering and the Exxon Valdez oil spill. It recommends that organizations: 1) Be prepared with a crisis plan and team; 2) Build a strong reputation through good customer/stakeholder experiences and communication; and 3) Communicate honestly, engage stakeholders, and monitor social media during a crisis. Even large respected organizations can fail if they are not humble and let hubris influence their actions. The Enron bankruptcy is presented as a case study of how not to handle a crisis through a lack of transparency and honest communication.