1. Alf Laukoter
2913 Parkhaven • Flower Mound, Texas 75022
(972) 741-0756 • alaukoter@hotmail.com
Portfolio: alflaukoter.carbonmade.com
Proven talent with focus on ideas and people. 20+ years of experience across
multiple industry categories, including retail, restaurant, entertainment, financial,
healthcare and technology. Copywriting background with award-winning creative
work in brand, CRM, digital, broadcast and print.
EXPERIENCE
CREATIVE DIRECTOR
RAPP 2003-2016
• Grew Direct Energy into largest creative account in office
• Directed creative turnaround for struggling HP Enterprise account
• Delivered 2 million app downloads and 17% lift in attendance during
launch of Cinemark loyalty program
• Achieved record number of entries and event guests with creative
campaign for Dallas ADDYs
• Awarded Silver National ADDY and FWA Site of the Day for rebrand of
Rapp website
• Recognized as Employee of the Year for RAPP Dallas office
ACD / WRITER
Freelance 2001-2003
• Contributed to RAPP winning the Toyota, Brinker International
Restaurants and Direct Energy accounts
ASSOCIATE CREATIVE DIRECTOR
Grey Worldwide 1999-2001
SENIOR WRITER
Epsilon 1998-1999
SENIOR WRITER
The Wyatt Group 1997-1998
COPYWRITER
PD&G / AdCetera 1989-1997

2. EDUCATION
BS in Advertising with Honors
The University of Texas at Austin 1989
SERVICE
• Mentored group of high school students from freshmen thru senior year
• Served as host family and local rep for international exchange students
• Served on Board of Directors for WisdomWorks
INDUSTRY EXPERIENCE
Retail: Best Buy, HEB, SuperValu, Dillard’s, Lowes Home Improvement,
Sam’s Club, Rug Doctor
Restaurant: Chili’s Bar & Grill, Maggiano’s Little Italy, On The Border,
Dairy Queen, DQ Kids
Entertainment: Cinemark Theatres, AMC Theatres, Sony PlayStation,
DirecTV, Time Warner Cable
Technology: HP Enterprise, AMD, Dell, Samsung
Financial & Insurance: Bank of America, KeyBank, SunTrust Bank,
American Family Insurance
Healthcare: Johnson & Johnson Medical, Ethicon, Medtronic, Columbia
Chldren’s Hospital, JPS Health Network
Hospitality: Hyatt Hotels & Resorts, The Bahamas, Continental Airlines
Fashion & Apparel: Kay Jewelers, Justin Boots
Automotive: Toyota, Honda
Sports & Outdoors: Tracker Boats, Dallas Stars, Texas A&M Lettermen’s
Assocation
Utilities & Home Services: Direct Energy, ARS/Rescue Rooter
B2B: Time Warner Cable Business Class, FedEx Office, ZixCorp
Nonprofit: World Vision, Folds of Honor, Leukemia & Lymphoma Society