1. Why are we advertising?
To grab the attention of companies seeking the best young talent and push them to register to attend the
Strategic Communication Career Fair.
Who are we talking to?
Talent Hunters pick out qualified students to work for their company as a profession and collect pools of
resumes to select their talent from. At the career fair they speak with a plethora of qualified students while also
company awareness. In addition, they value the social aspect just as much as they do the hiring part. They see
great potential in the youth in today’s world and are able to recognize talent beyond what’s on paper. They
want students to have “done their homework” and know what they want so they can be sure that the student is
equally interested. They can sense if someone will fit into their company culture.Talent Hunters take great
pride in shaping the future of their company.
What do we know about them?
When I go to the Strategic Communication Career Fair, I am putting my calling to work. I have a natural instinct
to know when I’ve found a perfect fit for my company. When I get my hands on something good, I get that
satisfying feeling that makes my job so rewarding.
Takeaway
The future of your company begins at the Strategic Communication Career Fair and it’s packed with potential.
Support
 The Strategic Communication Career Fair is attended by over 300 students who are prepared to begin
working immediately after hired and do not need training.
 They are exposed to a vetted group of potential hires: only junior, senior and graduate students
studying strategic communication. You will see qualified candidates.
 The Strategic Communication Career Fair is a stimulating and social environment that returning
companies are excited to attend.
Mandatories
 MOJO Ad Logo
 Date of career fair (Feb. 9, 2017)
 See specific job orders
 Online link to register
Tone
 Curiosity
 Thrilling
 Momentous ((a decision, event, or change) of great importance or significance, especially in its bearing
on the future.)
Creative Sparks
 Attending the career fair is like riding a roller coaster - you’re nervous to do it but it’s something you
push yourself to do it. At the end of the ride, you’ll be happy you did it.
 Hunting and Gathering - Talent Hunters are gathering.
 It’s like a circus (not a freak show). Multiple talents are on display for spectators to see. (A day at the
fair)
 The NFL Scouting Combine before the Draft - a week-long showcase occurring every February at Lucas
Oil Stadium in Indianapolis, where college football players perform physical and mental tests in front of NFL
coaches, general managers, and scouts.
 Filling your shopping cart with places you would like to work. Check out comes later.