True Flip reports on the company’s developments in Q3-Q4, 2017

1. TRUE FLIP
REPORT Q3-Q4
November 9, 2017

2. CONTENTS
Overview…..……………………………………………………………….3
Marketing…..………………………………………………………………5
Strategy & launch…………………………………………………………6
CPA landing designs……………………………………………………...8
Ticket sales………………………………………………………….…….10
Landing redesign…….…………………………………………….……..11
New games………………………………………………………….…….16
Rapid to the Moon……………………………………………………….20
Pirate Bay…………………………………………………………………24
Proof of tickets……….…………………………………………………..28
The Jackpot………………………………………………………………34
Partner program………………………………………………………….36
Legal……………………………………………………………………….41

3. OVERVIEW

4. • Trueflip.io platform fully refactered – bugs&instabilities fixed, UX improved
• ICO process finalized – all tokens allocated, bounty distributed, token holder lottery conducted,
TFL listed on 2 exchanges, Jackpot increased to 400 BTC
• Communications improved – news updates and 24/7 support in Facebook, Twitter, Telegram
channel & chat, Steemit, Medium and Bitcointalk
• Registered players audience nears 145 000, total ticket sales exceed 225 000
• Hundreds of B2B contacts worked through, first agreements achieved and driven to test stage
OVERVIEW:
Q3-Q4 2017

5. MARKETING

6. True Flip’s marketing framework stands on the launched fair gaming products,
based on our genuine blockchain-based RNG.
We believe that the derived overall transparency remains the strongest
marketing point for True Flip.
At this stage we’re running a unique gambling platform worth the broadest
marketing.
MARKETING:
STRATEGY & LAUNCH

7. 1. Content networks, social networks, Forums - ads
launch;
2. Media banners, Native ads/articles placement
scheduled;
3. Promo-landings prepared for web-masters,
partners and affiliates;
4. Agreements signed with AdVendor and RunCPA –
major networks to provide over 1000 crypto
affiliates;
5. SEO launch for trueflip.io;
6. A self-regulating loyal community formed around
True Flip;
7. E-mail dispatch scripts created;
8. Referral program and self-built partner offer
determined;
9. New games in development.
So, that’s what we currently do:
MARKETING:
STRATEGY & LAUNCH

8. MARKETING:
CPA LANDINGS

9. MARKETING:
CPA LANDINGS

10. Expected minimum ticket sales (all games). Not including B2B sales.
0
2000
4000
6000
8000
10000
12000
14000
16000
Nov-Dec Jan-Mar Apr-Aug Sep-Dec
MARKETING:
STRATEGY & LAUNCH

11. LANDING REDESIGN

12. LANDING REDESIGN
True Flip platform v1.0 was launched in
April’17, based on the proven MVP
hypothesis - to host the original (nowadays
flagship) lottery product;

13. As the new games went to production,
the platform general concept was
subject to change. The new interface
meets the multi-product model and is
flexible to rapid implementation of any
upcoming improvements.
LANDING REDESIGN

14. The new concept backs up the
transition of True Flip from a
”Blockchain lottery” mono-product to
the ”Blockchain Fair Games”
environment.
LANDING REDESIGN

15. • UX gamification based on inner
social and motivational mechanics;
• Improved token holder profile
functions, detailed info on the TFL
tokens;
• Help & support centre reworked
LANDING REDESIGN

16. NEW GAMES

17. True Flip started as a mono-
product, but was intended to host
extra game features from it’s very
beginning.
KEY REASON:
The flagship lottery draws held
once a day, though the users’
interest lays far beyond this time
frame.
NEW GAMES

18. Diversified gaming
options scale the user’s
lifetime and value,
increasing average bill
and time spent on site.
Now we claim to attract
not only lottery crowd,
but all the fans of
number games!
NEW GAMES

19. This transition results in the
creation of ”The Flip’s World” –
with it’s unique environment and
gaming scenarios;
The 2 new games are "Rapid to
the moon" and "Pirate Bay"
KEY RESULT:
The better ticket sales we have –
the bigger gets the token holder
Fund!
NEW GAMES

20. NEW GAMES:
RAPID TO THE MOON

21. • Choose numbers in two
separate fields, guess the
minimum of 4 + 1
• Get closer to victory choosing
the right strategy. An extended
bet increases # of combinations.
• Similar games went
extremely popular across the
globe. Now it’s provably fair.
NEW GAMES:
RAPID TO THE MOON

22. Every
5-10 min.
0,0001 BTC
per ticket
Etherium-based
algorithm(ссылка)
Instant payouts
To your wallet
Live broadcast
on Trueflip.io
12 BTC
Jackpot
NEW GAMES:
RAPID TO THE MOON

23. 40 %
60 %
Payments Profit
20 %
80 %
Lost Win
2.54 BTC Total ticket sales
1.546 BTC Total wins raffled
1/5 Win rate
0
1000
2000
3000
4000
5000
31.10.17 01.11.17 02.11.17 03.11.17
17 000 Tickets sold 140 draws Average per day
Week 1 results*
*Valid for Nov 8, 2017
NEW GAMES:
RAPID TO THE MOON

24. NEW GAMES:
PIRATE BAY
The new game coming soon! Insanely quick! Draws every 5 seconds.
Stay tuned for updates…

25. PROOF OF TICKETS

26. We are aimed to make True Flip
games provably fair, which means the
ability to check the processes anytime
you want. Now there’s an extra
solution for that - to accompany the
existing options.
THE UPDATES:
PROOF OF TICKETS

27. It’s easy-to-use: just click the button to
download the whole list of playing
tickets for each draw, available prior to
a game start.
This is the first stage! Though it
already works, our future updates will
include new mechanics, based on
blockchain.
THE UPDATES:
PROOF OF TICKETS

28. THE FLIPCOIN

29. • We are developing a special inner currency -
Flipcoin - to help True Flip users with an easy-to-
use instrument for the in-game transactions.
• These include the future game mechanics and
bonuses/rewards allocation.
• Flipcoin will be available in change for TFL,
the cryptos we accept and the bonuses
THE UPDATES:
THE FLIPCOIN

30. GET
• Balance funds
• TFL exchange
• Free (bonus)
SPEND
•Tickets
•Bonus games
•Shopping on site
ONE STEP CLOSER TO THE UTILITY TOKEN!
THE UPDATES:
THE FLIPCOIN

31. THE JACKPOT
NOW 400 BTC

32. It’s 400BTC now. What else should we say? :)
True Flip prize fund is divided into parts, forming the flagship lottery Jackpot, 2nd&3rd reserve Jackpots (backup
in case of a win) and smaller prizes for our instant games. All these are subject to grow based on ticket sales:
FLIP STAR
400 BTC
FLIP STAR
99 BTC (20%)
RAPID TO THE MOON
25 BTC
PIRATE BAY
50 BTC
1ST RESERVE
JACKPOT
BANK
ROLLJACKPOT JACKPOT
GAME 4*
25 BTC
BANK
ROLL
*TBA, Q1 2018
THE UPDATES:
THE PRIZE FUND

33. B2B

34. Winnings to your players (third party payouts)!
TrueFlip.io
Fair blockchain games
JACKPOT
$2.500.000
Tickets API
(BTC)
80% from tickets
sales (BTC)
CASINO
20% margin +
Exchange rate
Buy tickets via
USD / EUR / BTC/…
Receive winnings
in BTC or fiat
Players
Chance to gain
BTC!
B2B:
THE OFFER

35. •Integrate API for purchasing True Flip
tickets
•Set the ticket price in your system based in
current BTC/USD (or other combos)
•Sell it to your customers with the money
from their wallets or Present tickets to your
clients to rise loyalty and retention
•Collect 20% + your exchange rate %
TrueFlip
Server
Casino
Server
Roulette Poker TF LotteryBlackjack
REST HTTP API
OVER VPN
iPhone iPad Blackberry GalaxyNote Laptop
B2B:
INTEGRATION WORKFLOW

36. LEGAL

37. True Flip team keeps working to have the best possible legal framework. These days we’re in progress with
obtaining a gaming licence at Curacao, which appears to be the gateway for the next stage development.
Approximately, the licensing process ends in January 2018.
At the same time we are interested in else jurisdictions as well. The most attractive option for now is a
licence from Malta Gaming Authority (MGA) which allows to operate in most countries of Europe.
Nowadays we still don’t need any of these documents to keep serving crypto clients. But a forward-thinking
paradigm makes us keep in mind, that it’s just a matter of time to become a subject for a regulation to keep
working. Getting prepared is a viable matter for this business.
We also look forward to start accepting fiat money alongside with the cryptos. Though this is not a short-
term goal for True Flip, the team does it’s best to implement this option in the future.
LEGAL:
LICENCE

38. According to the advice of our international legal partners (US, EU), the True Flip team has developed the terms allowing
True Flip token holders to exercise their rights for the TFL. For this, we shall develop "Flip coupons" as a reward for the
platform users’ actions (like the games fairness confirmation) and their help in the product improval (like taking part in the
discussion about new games).
The True Flip token sale participants will be asked to “park” their tokens (transfer TFL to the inner wallet on trueflip.io) and
sign the personal contract on mining specialized data on True Flip platform (checking fairness and the game results/
transactions), voting for the platform development options and testing new games as well as improving the existing products.
TFL token holders will receive rewards for such activities – in the form of “Flip coupons”.
Q: How can I use Flip Coupons?
A: By playing the special game for TFL holders - Master Flip (house edge 1%).
The first “Flip coupons” distribution is scheduled for December 29-30, 2017. By this time all the necessary infrastructure will
be developed and implemented.
LEGAL:
THE TOKEN HOLDERS GAME

39. TFL token holder signs the personal contract for mining work and voting
TFL token
holders
1. Maintenance
2. Check transparency
3. Computing hash
Mining
DATA
proof
Sold tickets
Hashes on the draws
Draw results
Payouts
True Flip
platform
vote reward for mining work transfer funds
Voting on
development
roadmap
reward
for voting
Flip coupons for
token holders game
Token holders Game
house edge 1%
LEGAL:
THE TOKEN HOLDERS GAME

40. THANK YOU!
STAY FLIP ;)