What if I told you that ‘loose machines’ means nothing? – Bell Curve graphic
Istock #20169323 (buy before conference)
You knew I was going to say this guy, didn’t you?
Actual menu from Hakkasan, MGM Grand
No idea if anyone has actually purchased said beverage
Explain these things
Callers like to talk about their casino theories – next slide is casino maintenance
Believes that this woman is changing the parameters of the games to make them lose faster
Small means fast, darker means higher quantity of calls
Unprofitable playersReinvestment/Core Benefits
State of Nevada-Incline/Decline of High Limit PlayIs there exclusivity from a player’s perspective? Gut Side: Focus Group players & host interceptsData: Compare yourself against the market (e.g. if your high denom play is declining, but market is inclining or flat, then, yet); heat map of cluster of high denom games in one area can determine if you are getting; Let’s say you do it: Profitability-how do you ROI it? Cost of service levels-price to exclusivity; weigh out the measure of what you will need to increase your high denom play.
UNLV Full Study on how hold percentage affects TOD. -Gut says “No one will know if I crank it down a couple of points”-Data says “well, not necessarily. You need to consider the long term effects.”
The correlation isn’t exactly linear, but indicates a clear sweet spot of hold percentage vs. time on device. The folks in this room will notice that the trend line is logarithmic, obviously there is a finite number of hold percentages we could analyze.
FlexibleData can be emailed, viewed through dashboards, or create ad-hoc queriesEasy to UseClick ButtonsDrop DownsOut of the box reportsRobustPull data from multiple databases/sources, we currently do this in our internet product (WagerWare and rgs databases)Intelligent and meaningful data20 dimensions and 300+ measures, which means that you can create millions of different views of data that helps drive answers to complex business questions.Powered by Oracle (leader in data warehousing)NOTE: Not transactional andreal-time (future releases)
What they are NOT
Big, scary, secretive
operations run by shady
They cannot arbitrarily
change the odds of a slot
machine from a back room*
They do not pump oxygen or
use other dirty tricks to
What they ARE
corporations just like the
one you work for.
*Regulators are not
*They can, just not arbitrarily