12. Strengths of Word Clouds:
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- People find them engaging
- They communicate the primary topic of a document
- They visually emphasize primary words in a direct way
- Easy to create
- Words are powerful signifiers of meaning
38. Key Points:
- Word Clouds have limitations but can be effective at showing topics
- There are many types of information to show besides word counts
- There are lots of ways to visualize text apart from Word Clouds
- Consider the goal of the visualization before choosing a visual form
- A visualization can be a framework for navigation of the original data