SlideShare a Scribd company logo
Stirling Analytics Presents:
Who do Customers
More?
The Airlines Dataset
• 10,000 Tweets containing @delta or
@southwestair
• From September 24, 2014 to October 2, 2014
• CSV file contains ID, date & max 140 characters of
text
• Set is unlabeled
The Challenges
• Abbreviations
• Typ0s
• Slang
• Hashtags
• Sarcasm
• Tweets out of Context
• TGIFlyday, pita
• "@Delta airlines is the
sh*t”
• #SuckWestAir,
#thanksnothanks
The Method
• Remove duplicate records, not RT’s
• Remove non-ASCII characters
• Remove URL’s
• Clean up typos using regular expressions i.e. “won’t”
• Expand abbreviations “w/” to “with”
• Convert all characters to lower case
• Use TextBlob to generate a polarity
• Polarity is converted to a positive, neutral or negative
label
• Calculate sentiment fractions for each airline
Algorithm Evaluation
• Took a 1% sample
• Accuracy in the low 70’s
• Tried NaiveBayesAnalyzer, very sloooooow
• Experimented with spell check. Produced
unexpected results
>>> TextBlob("idina menzel").correct()
TextBlob("irina mental")
Results: Sentiment Over Time
Results: Sentiment Over Time
Results: Aggregated
Count Percent Count Percent
positive 2399 44.91% 2001 41.45%
negative 802 15.01% 763 15.80%
neutral 2141 40.08% 2064 42.75%
Results: Sentiment Over Time II
The Incident
Analyze This
>>> tweet1 = "My sister wear hijab. She was just assaulted on @Delta flight 1576. Shes with her
husband and 4 kids. Airline is not helpful. #Islamophobia"
>>> tweet2 = "What does @Delta and @DeltaAssist do when you are harassed? They put you and
your kids on the back of the plane."
>>> TextBlob(tweet1).sentiment
Sentiment(polarity=0.0, subjectivity=0.0)
>>> TextBlob(tweet2).sentiment
Sentiment(polarity=0.0, subjectivity=0.0)
>>> TextBlob(tweet1, analyzer=NaiveBayesAnalyzer()).sentiment
Sentiment(classification='pos', p_pos=0.9287915431294463, p_neg=0.07120845687055152)
>>> TextBlob(tweet2, analyzer=NaiveBayesAnalyzer()).sentiment
Sentiment(classification='pos', p_pos=0.9859238351630609, p_neg=0.014076164836940958)
Results: Sentiment Over Time II
Results: Aggregated II
Count Percent Count Percent
positive 7755 34.32% 12427 41.85%
negative 5688 25.17% 4790 16.13%
neutral 9156 40.52% 12475 42.01%
External Survey Results
Source:http://www.theacsi.org/?option=com_content&view=article&id=147&catid=14&Item
id=212&i=Airlines
Literal Interpretation
The Verdict
YOU WIN!
Questions?!

More Related Content

Similar to Who do Customers Like More? A Sentiment Analysis of SouthWest Air & Delta Air Tweets collected from 2014 and 2015

Working with Data and built-in functions of PHP
Working with Data and built-in functions of PHPWorking with Data and built-in functions of PHP
Working with Data and built-in functions of PHP
mohanaps
 
Cs1123 3 c++ overview
Cs1123 3 c++ overviewCs1123 3 c++ overview
Cs1123 3 c++ overview
TAlha MAlik
 
Web Hacking Series Part 1
Web Hacking Series Part 1Web Hacking Series Part 1
Web Hacking Series Part 1
Aditya Kamat
 
U-SQL Reading & Writing Files (SQLBits 2016)
U-SQL Reading & Writing Files (SQLBits 2016)U-SQL Reading & Writing Files (SQLBits 2016)
U-SQL Reading & Writing Files (SQLBits 2016)
Michael Rys
 
Web security and OWASP
Web security and OWASPWeb security and OWASP
Web security and OWASP
Isuru Samaraweera
 
Web technologies-course 03.pptx
Web technologies-course 03.pptxWeb technologies-course 03.pptx
Web technologies-course 03.pptx
Stefan Oprea
 
Unicode
UnicodeUnicode

Similar to Who do Customers Like More? A Sentiment Analysis of SouthWest Air & Delta Air Tweets collected from 2014 and 2015 (7)

Working with Data and built-in functions of PHP
Working with Data and built-in functions of PHPWorking with Data and built-in functions of PHP
Working with Data and built-in functions of PHP
 
Cs1123 3 c++ overview
Cs1123 3 c++ overviewCs1123 3 c++ overview
Cs1123 3 c++ overview
 
Web Hacking Series Part 1
Web Hacking Series Part 1Web Hacking Series Part 1
Web Hacking Series Part 1
 
U-SQL Reading & Writing Files (SQLBits 2016)
U-SQL Reading & Writing Files (SQLBits 2016)U-SQL Reading & Writing Files (SQLBits 2016)
U-SQL Reading & Writing Files (SQLBits 2016)
 
Web security and OWASP
Web security and OWASPWeb security and OWASP
Web security and OWASP
 
Web technologies-course 03.pptx
Web technologies-course 03.pptxWeb technologies-course 03.pptx
Web technologies-course 03.pptx
 
Unicode
UnicodeUnicode
Unicode
 

Recently uploaded

Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Kiwi Creative
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Walaa Eldin Moustafa
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
javier ramirez
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
manishkhaire30
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Timothy Spann
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
Bill641377
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
Timothy Spann
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
nyfuhyz
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
apvysm8
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
nuttdpt
 
Everything you wanted to know about LIHTC
Everything you wanted to know about LIHTCEverything you wanted to know about LIHTC
Everything you wanted to know about LIHTC
Roger Valdez
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
sameer shah
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
Global Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headedGlobal Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headed
vikram sood
 
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
74nqk8xf
 

Recently uploaded (20)

Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
 
Everything you wanted to know about LIHTC
Everything you wanted to know about LIHTCEverything you wanted to know about LIHTC
Everything you wanted to know about LIHTC
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
Global Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headedGlobal Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headed
 
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
 

Who do Customers Like More? A Sentiment Analysis of SouthWest Air & Delta Air Tweets collected from 2014 and 2015