The document discusses strategies for engaging alumni of the Chicago Public School (CPS) system through new media and other outreach efforts. It outlines CPS' alumni website which provides school histories and profiles notable alumni. The website and social media are used to connect current and former students and facilitate donations, volunteerism, and event participation. Strategies that have increased engagement include an alumni photo contest, family tree project, and focusing outreach on those who respond to requests rather than needing persuasion.