Fishing for Alumni  with New Media Brad Harbaugh Photo courtesy of www.resolutecharters.com
 
Today’s Presentation - Outline
Presentation Takeaway
Brad Harbaugh www.bradharbaugh.com Power Point will be available on SlideShare.net www.slideshare.net/bharbaugh
Thank You
CPS Alumni Liaison
3 rd  Largest School District in the Country 420,000 Students 43,000 Staff 640 Schools
Department of External Affairs  and Partnerships 300+ long-term partnerships for schools 1,400+ participants in annual Principal for a Day event  $200 million in competitive grants /two years Placement of donated items in over 300 schools
helpcps.org
Partnerships Core Components CEO / Executive Level Participation Employee Volunteer Activities Resources and Donations
677 participants in 1998 to over 1400 in 2010 Leaders from all sectors of business and government Outstanding School Partnership Award Launches long term partnerships for schools Principal for a Day
Free Things 1,000,000 paperback books  3 semi truck loads of paper 150,000 Deodorants  1000 Computers Volunteers Match groups of volunteers to schools Maintain directory of volunteer opportunities Free Things & Volunteers
3 million living alumni Free to register and use Interactive page for every school in CPS history (1300 schools) Graduation records 1873-1973 350 alumni on honor roll
cpsalumni.org
Alumni Website - School Page
300 notable alumni from every field of human endeavor 7 Nobel Prize Winners, 5 Pulitzer Prize Winners, 8 Oscar Winners, 25 Grammy Award Winners, 8 Fortune 1000 CEO’s iTunes mix featuring 53 CPS alumni musicians Walt Disney   Lou Rawls   Dinah Washington Don Cornelius   Sam Cooke   Elliot Ness Mae Jemison   Chaka Khan   Dennis DeYoung   Knute Rockne   Juwan Howard   Mr. T   Harrison Ford Benny Goodman   Maurice Cheeks Amelia Earhart   Pat Sajek   Suze Orman   Jennifer Hudson   Bernie Mac Hugh Hefner Gwendolyn Brooks Honor Roll
Back to School Postcard 2009
Graduation Records
Class Reunions
Alumni Donors
CPSdonation.org Online Donation Page Credit Card Donations Instant Tax Receipt for Donors Recurring Donations Used by Any CPS School or Dept
 
Photo Contest Winners 1 st  Place Roosevelt  1966 2 nd  Place Coleman 1891 3 rd  Place Newberry 2008
CPS Family Tree Project Living Relatives of CPS School Namesakes Serve as Principals for a Day Long term connections are made We want our students to know history We want our students to appreciate that individuals make a difference Relatives found for over 230 school namesakes Jane Addams Susan B Anthony Alexander Graham Bell Orville T Wright Henry Clay Miles Davis Walt Disney Nathan Hale Andrew Jackson John F. Kennedy Francis Scott Key Martin Luther King, Jr. James Madison Jesse Owens Edgar Allen Poe
 
Social Networking: Hubs vs. Spokes Hub You Hub Hub Hub Hub
 
Twitter @chicagoalumni
Tweet Deck
iTunes
 
Comment Sections of Web 2.0
Google Analytics
Bit.ly
Opportunities for Improvement
 
Those who do without being asked. Those who respond when asked Those who must be persuaded Those who may or may not The inert 5 Types of People  in the Giving Community  Channel your energies on 2 and 3. Credit to Judith Blank Judith L. Blank and Associates, Inc.
Credit to Judith Blank Judith L. Blank and Associates, Inc. #1 reason people give is because someone asked them Never let stakeholders know good or bad news via the media. “ Yield no ground as an authority in your field.” www.grantsalert.com – good place to find out about grants. Rule for Board Members – “Give. Get. Or get off.” No one who hasn’t made a gift should be asking for donations. Do your homework before asking – look at a donor’s real estate or other donations to understand their donor potential. 7 Thank you’s are not enough for major donors. Everyone in your org should reach out and say thanks. Great Advice
 
Great Foundation Websites foundationforlps.org npsef.org
Brad Harbaugh www.BradHarbaugh.com  Power Point available on www.SlideShare.net/bharbaugh
Presentation Takeaway
 
How will you fish? Photo courtesy of www.resolutecharters.com

Texas Pioneer Foundation

  • 1.
    Fishing for Alumni with New Media Brad Harbaugh Photo courtesy of www.resolutecharters.com
  • 2.
  • 3.
  • 4.
  • 5.
    Brad Harbaugh www.bradharbaugh.comPower Point will be available on SlideShare.net www.slideshare.net/bharbaugh
  • 6.
  • 7.
  • 8.
    3 rd Largest School District in the Country 420,000 Students 43,000 Staff 640 Schools
  • 9.
    Department of ExternalAffairs and Partnerships 300+ long-term partnerships for schools 1,400+ participants in annual Principal for a Day event $200 million in competitive grants /two years Placement of donated items in over 300 schools
  • 10.
  • 11.
    Partnerships Core ComponentsCEO / Executive Level Participation Employee Volunteer Activities Resources and Donations
  • 12.
    677 participants in1998 to over 1400 in 2010 Leaders from all sectors of business and government Outstanding School Partnership Award Launches long term partnerships for schools Principal for a Day
  • 13.
    Free Things 1,000,000paperback books 3 semi truck loads of paper 150,000 Deodorants 1000 Computers Volunteers Match groups of volunteers to schools Maintain directory of volunteer opportunities Free Things & Volunteers
  • 14.
    3 million livingalumni Free to register and use Interactive page for every school in CPS history (1300 schools) Graduation records 1873-1973 350 alumni on honor roll
  • 15.
  • 16.
    Alumni Website -School Page
  • 17.
    300 notable alumnifrom every field of human endeavor 7 Nobel Prize Winners, 5 Pulitzer Prize Winners, 8 Oscar Winners, 25 Grammy Award Winners, 8 Fortune 1000 CEO’s iTunes mix featuring 53 CPS alumni musicians Walt Disney Lou Rawls Dinah Washington Don Cornelius Sam Cooke Elliot Ness Mae Jemison Chaka Khan Dennis DeYoung Knute Rockne Juwan Howard Mr. T Harrison Ford Benny Goodman Maurice Cheeks Amelia Earhart Pat Sajek Suze Orman Jennifer Hudson Bernie Mac Hugh Hefner Gwendolyn Brooks Honor Roll
  • 18.
    Back to SchoolPostcard 2009
  • 19.
  • 20.
  • 21.
  • 22.
    CPSdonation.org Online DonationPage Credit Card Donations Instant Tax Receipt for Donors Recurring Donations Used by Any CPS School or Dept
  • 23.
  • 24.
    Photo Contest Winners1 st Place Roosevelt 1966 2 nd Place Coleman 1891 3 rd Place Newberry 2008
  • 25.
    CPS Family TreeProject Living Relatives of CPS School Namesakes Serve as Principals for a Day Long term connections are made We want our students to know history We want our students to appreciate that individuals make a difference Relatives found for over 230 school namesakes Jane Addams Susan B Anthony Alexander Graham Bell Orville T Wright Henry Clay Miles Davis Walt Disney Nathan Hale Andrew Jackson John F. Kennedy Francis Scott Key Martin Luther King, Jr. James Madison Jesse Owens Edgar Allen Poe
  • 26.
  • 27.
    Social Networking: Hubsvs. Spokes Hub You Hub Hub Hub Hub
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
    Those who dowithout being asked. Those who respond when asked Those who must be persuaded Those who may or may not The inert 5 Types of People in the Giving Community Channel your energies on 2 and 3. Credit to Judith Blank Judith L. Blank and Associates, Inc.
  • 39.
    Credit to JudithBlank Judith L. Blank and Associates, Inc. #1 reason people give is because someone asked them Never let stakeholders know good or bad news via the media. “ Yield no ground as an authority in your field.” www.grantsalert.com – good place to find out about grants. Rule for Board Members – “Give. Get. Or get off.” No one who hasn’t made a gift should be asking for donations. Do your homework before asking – look at a donor’s real estate or other donations to understand their donor potential. 7 Thank you’s are not enough for major donors. Everyone in your org should reach out and say thanks. Great Advice
  • 40.
  • 41.
    Great Foundation Websitesfoundationforlps.org npsef.org
  • 42.
    Brad Harbaugh www.BradHarbaugh.com Power Point available on www.SlideShare.net/bharbaugh
  • 43.
  • 44.
  • 45.
    How will youfish? Photo courtesy of www.resolutecharters.com

Editor's Notes

  • #2 You will make the value.
  • #3 Three monks decided to practise meditation together. They sat by the side of a lake and closed their eyes in concentration. Then suddenly, the first one stood up and said, "I forgot my mat." He steeped miraculously onto the water in front of him and walked across the lake to their hut on the other side. When he returned, the second monk stood up and said, "I forgot to put my underwear to dry." He too walked calmly across the water and returned the same way. The third monk watched the first two carefully in what he decided must be the test of his own abilities. "Is your learning so superior to mine? I too can match any feat you two can perform," he declared loudly and rushed to the water's edge to walk across it. He promptly fell into the deep water. Undeterred, the monk climbed out of the water and tried again, only to sink into the water. Yet again he climbed out and yet again he tried, each time sinking into the water. This went on for some time as the other two monks watched. After a while, the second monk turned to the first and said, "Do you think we should tell him where the stones are?"
  • #11 Our website…free…basically.
  • #13 Is as much about what you’re going to do with them once you’ve got them.
  • #14 Huge program – most value for amount spent.
  • #19 Include in back to school – everyone likes to be honored.
  • #32 What are you proud of in your district.