Omosaze is a nonprofit organization that provides educational programs for children. A public relations campaign is proposed to increase awareness, financial support, and donor relationships. The objectives are to: 1) Increase knowledge and public awareness through branding and community events. 2) Generate community awareness and financial donors through outreach. 3) Create stronger relationships with current donors through improved communication. Tactics include newsletters, social media, donor appreciation events, and transparency. The goal is to promote Omosaze's mission of helping children through education.

1. BRIGHT
MINDS
BRIGHT
FUTURES
A Public Relations Campaign for Omosaze
Annalia Reeves, Ashleigh Steinberg, Michelle Meekins,
Tia Hutchinson, Taylor Inscoe, Amelia Greeley

2. Situation Analysis
Strengths Weaknesses
• Dedicated volunteers • Awareness in schools
• Effective program and community
• Strong curriculum • Fundraising
• Communication with
the public and donors

3. Primary Research
Observing Kids: Excited
Reading Eager to
Saturday learn
Volunteers: Activities:
Marietta H.S. Played
students Games Used
Teachers flashcards
Retired One on one
teachers time

4. Primary Research
Individual Interviews:
Active
Relatable
Correspondences
Measurable
Transparency
Successes
Gratitude

5. Objective One
A • Strategy: Create a
Increase recognizable brand
•Tactic 1: Cohesive visual brand
knowledge •Tactic 2: School partnership kit
and public •Tactic 3: Grass root events
awareness •Tactic 4: Awards and grants

6. Objective Two
B • Strategy: Generate
awareness in the
Building community
• Tactic 1: Open House
financial • Tactic 2: Reach out to local
donors businesses
• Tactic 3: Create an annual
fund

7. Objective Three
C • Strategy: Focus on two way
Create communication
• Tactic 1: Newsletter
stronger
• Tactic 2: Donor Days
relationships
• Tactic 3: Designated donor
with current relations chair
donors • Tactic 4: Multimedia/Social
network support

8. Social Media Guidelines
•Post: Updates, articles, photos, announcements, events
f
•Like: Donor pages, media outlet pages
•Friend: Donors, potential donors, volunteers, parents
•Mention: Encourage Facebook users to mention Omosaze
•Opportunity: Brag to potential donors and an interactive
online form
•Follow: News stations, local newspapers, similar
organizations and local businesses
•Tweet: Reporters, journalists, schools, potential
donors, current donors and local newspapers about
Omosaze current events
•Opportunity: A behind the scenes look into Omosaze
•Join: Non-profit groups
•Connect: with potential donors

9. Communication Guidelines
Donors Parents Schools Staff
• Keep informed • Keep updated • Build • Keep informed
• Communication on child’s strong, lasting of any changes
Calendar progress relationships made to the
• Provide a donor • Newsletters • School program
kit • Timely responses information kit • Make sure
• Timely response to inquires contact
to inquiries information is up
to date
• Thank you cards
•Make them feel
appreciated

10. Building Better Donor Relations
Donor Relations Newsletter
•Bookmarks with dates to •Articles featuring donations
remember and upcoming •Photos of kids
events •Send by U.S. mail or e-mail
•Quarterly newsletter •Upcoming Events
•Kid’s page
Ways to Say Thank You Just Say Hello
•Hand write thank you cards
•Follow on social networking •Holiday cards
sites. Give words of •Stickers, bookmarks, button
encouragement, follow, s, notepads, etc.
retweet, etc.
•Thank you phone calls
•Donor appreciation
newsletter article

11. Budget
Prints
$900
Incentives Events
$50 $500

12. Calendar
January February March April May June
*Winter *Open *Spring *Annual *Summer
Released House Newsletter Donor Newsletter
Appreciation
*Dr. Seuss Day
Day
July August September October November December
*Cobb *Fall *Through
County Newsletter The
First Day Decades
of School *Omosaze Community
Family Dance
Bowl-a-
thon

13. Thank You!
The more that you read, the more
things you will know. The more
that you learn, the more places
you'll go.- Dr. Seuss