Jeffrey Smith is available for speaking engagements and DVD signings to educate consumers about the health risks of genetically modified foods (GMOs) and promote the non-GMO labeling initiative. The document discusses Smith's expertise and credentials, provides details about his documentary "Genetic Roulette" and book "Seeds of Deception", and offers suggestions for Whole Foods to help market the film and message to customers through emails, in-store screenings and speakers, and cooking classes. Contact information is provided to coordinate these promotional activities.

2. • Jeffrey Smith is available for speaking engagements (see
example here), DVD signings, etc.

4. 1,001,200
Visitorsin2013
902,309
Unique
Visitors in
2013

5. 10,000+
Tipping Point
Network
members
203,000+
Subscribers
69,175+
Social Media
Followers
69%
Wom
en
48%
Age 35-
65
Consumers
who
Receive
regular
email
Including
speakers
trained on the
health risks of
GMOs

6. Social
Media
Reach
500,000+
(Facebook & Twitter analytics)
Event Promotion
Reach
507,808
(Mini-Summit)
Breaking News
Reach
491,309
(Cheerios Post)
Average Weekly
Reach
215,000+

7. Genetic Roulette—The Gamble of Our Lives
(GRM) This award-winning documentary is based on the
best-selling book Seeds of Deception, by author and leading
non-GMO spokesperson Jeffrey M. Smith. Genetic Roulette takes
us through the history of GMOs, defines what they are, as well as
going into great detail about why and how to avoid them.
Experts share compelling evidence of the havoc that genetically
modified foods wreak on our bodies. This evidence is presented
in a clear and concise way and the film has been shown to be the
most effective way to convert people to a non-GMO diet.

8. Why market Genetic Roulette to Whole
Foods shoppers?
• Genetic Roulette: The Gamble of Our Lives
(GRM) helps to educate consumers in
support of the Whole Foods GMO-labeling
transparency initiative
• Sales of the film help us to continue to
spread the word about the dangers of GMO
foods

9. The following are three suggestions of how we
can help you market Genetic Roulette to your
customers…

10. We can send a focused email announcing the
availability of Genetic Roulette’s new 1-hr
version in select Whole Foods Markets

11. IRT has a nationwide network of trained
speakers available to you to:
• Speak on the documented health risks of
GMOs
• Hold a Q&A after a screening of the film
• Conduct a non-GMO cooking class
• Your fabulous marketing idea here

12. • Jeffrey Smith is available for speaking
engagements (see example here), DVD
signings, etc.

13. Let us know how we can help!
Please contact Ariane Glazer
to coordinate your marketing
support on:
Email:
arigmofree@gmail.com
Mobile: 408-255-0604
Office: 408-585-2162

15. Jeffrey Smith
International best-selling author, film maker, and
leading consumer advocate for non-GMO education.
An admired keynote speaker, Jeffrey
Smith has lectured in nearly 40
countries, counseled leaders from
every continent, and has been quoted
by hundreds of media outlets
including: The New York Times,
Washington Post, BBC World Service,
and is a popular guest on influential
radio shows and television programs,
such as the BBC, NPR, and the Dr. Oz
Show.
His books include: Seeds of
Deception: Exposing Industry and
Government Lies about the Safety of
the Genetically Engineered Foods
You're Eating, which is the world’s
bestseller on GMOs; and Genetic
Roulette: The Documented Health
Risks of Genetically Engineered
Foods, which is the authoritative work
on GMO health dangers.